Turn-of-the-century Britain’s biggest pop star Robbie Williams scores his first #1 in almost three years. Right at the moment when he stopped chasing hits.

Radio, by Robbie Williams (his 6^th of seven #1s)

1 week, from 10^th – 17^th October

He’s gone full-on new-wave electro with this clanking, blurping track. Vocally I get both Gary Numan, and Neil Hannon from the Divine Comedy. You’d probably struggle to identify this as Robbie Williams, until he reveals a slightly more trademark voice on the Jumping, Thumping, Shout out something… line.

It’s a strange record, and I don’t just mean strange sounding. I remember it catching people by surprise; and yet it’s hardly a very original song. It set the tone for Robbie as he moved further from away his imperial phase, releasing less successful but pretty cool songs like 2006’s ‘Rudebox’, and 2009’s ‘Bodies’. Plus, in 2004, such an eighties-chasing song was very zeitgeisty, as most of the era’s big rock bands were doing the same.

In fact, I’d say that this period is when Robbie cemented himself as a legendary pop star. Yes, Take That were huge, and he enjoyed massive hits from his first few solo albums, but a track like ‘Radio’ is really not what an ex-boyband star should be releasing. Cast your mind back two chart-toppers, to Brian McFadden’s fairly plodding ‘Real to Me’, to see the level of many ex-boybanders.

‘Real to Me’ was written by Guy Chambers, while ‘Radio’ was Robbie William’s first solo single not to be co-written with his regular partner. Lyrically it’s interesting (by that I mean ridiculous), and if that’s down to the departure of Chambers I don’t know. Although some of the lines are brilliant in their ridiculousness. He puts an ‘e’ in the Arsenal, A comb in my ‘fro, Divine retribution and away we go… being a particular favourite.

‘Radio’ was one of two new songs on Williams’ first greatest hits record, another way in which this was something of a line in the sand after his huge hit-making days. Though to claim that this was the end of him as a chart force is highly misguided, with eight further Top 10 hits to come before his final chart-topper in eight years’ time. I’d class this along with something like Kylie’s ‘Slow’, a song that only made #1 because of a huge star’s fanbase, but that made the charts a more interesting place for doing so.