Britney scores back-to-back chart-toppers for the second time in her career, with a track that’s the polar opposite to the throbbing ‘Toxic’.
Everytime, by Britney Spears (her 5th of six #1s)
1 week, 20th – 27th June 2004
Brit was never one for pure ballads. Her slower numbers – ‘Sometimes’, ‘Lucky’ – still had lots of poppy, Max Martin touches. ‘Everytime’ stands alone in her discography for how sparse it is. It’s held together by a music box riff, which is beautiful, and which deconstructs itself towards the end, just as if the box needed to be wound-up again. The song does build, slowly, with ominous strings, but it never feels cluttered.
Stripping the production back like that leaves the slightly scary proposition of Britney’s voice being front and centre. No, she’s not the best singer. And no, her voice is not in its element here (you can hear lines in the chorus where she has been, shall we say, digitally supported.) But I think it adds vulnerability, the fact that she holds back, doesn’t over sing, and is allowed to be imperfect.
It’s also helped now by what we know of Britney’s mental state over the past couple of decades. The inspiration for the song was her break-up with Justin Timberlake, an alleged abortion, and her anger at his #2 hit ‘Cry Me a River’ (which I guess makes ‘Everytime’ another answer song!) Tawdry speculation was rife – proving her point, really – and controversy ensued when the video appeared to show Britney killing herself in a bathtub, being rushed to hospital, and being reborn as a baby in the ward next door.
Let’s be bold, and call this a jewel in Britney’s discographic crown. But let’s also admit that it’s not among my very favourites of hers, because upbeat almost always trumps weepy for me, and because it’s hard to compete with a trio of all-timers like ‘…Baby One More Time’, ‘Oops…! I Did It Again’, and ‘Toxic’.
Let’s keep up the hyperbole though, and claim that Britney’s breathy delivery here invented the modern ‘cursive’ singing trend. Maybe the new-born baby in the video was actually Billie Eilish? And in the slightly odd falsetto parts, can I claim to hear Kate Bush…? Or is that hyperbolism taken too far?
‘Everytime’ was Britney Spears’ tenth UK Top 10 hit, and looked for a while like it might have been her last #1. She has one more to come, in eight years’ time, and a lot will happen to her between 2004 and then. And yet, she will keep churning out the hits – seven more Top 10s before that 2012 postscript, to be exact – and keep being, for better or worse, probably the most famous woman on the planet.



















