Songs from Adverts

650. ‘The Joker’, by The Steve Miller Band

/ UK #1s blog / 10 Comments

If the most important chart trend of the late-eighties/early-nineties was the emergence and dominance of dance, then the second was surely the random re-releases…

The Joker, by The Steve Miller Band (their 1st and only #1)

2 weeks, from 9th – 23rd September 1990

Such as this! There are usually two reasons for a golden oldie like ‘The Joker’ making number one years after its original release: use in a movie, or use in an advert. Place your bets… Yes, it was an advert this time, for Levi’s, that gave the Steve Miller Band their biggest hit, a mere twenty-five years into their career.

There’s little point in analysing this record from a musical point of view. It’s a strange little country, bluesy, slightly psychedelic number, recorded in 1973; and so in terms of its style and its production values it sounds a world away from ‘The Power’ (I will leave you to decide whether or not that is a good thing). It’s also very silly, with one of rock and roll’s great opening lines: Some people call me the space cowboy, Some call me the gangster of love…

Who is Maurice (wheep whoop)? What is a pompatus? They are references to earlier songs by Steve Miller but also, perhaps, the real answer lies in the Eaglesy chorus: I’m a joker, I’m a smoker, I’m a midnight toker… Yes, it’s an ode to ganja, and the joys of the doobie. It’s ironic that in 1990, as Britain’s youth raved their nights away, it took a seventeen year old AM radio staple to bring the drug references to the top of the charts…

It’s a fairly random, but very welcome, chilled-out, interlude in our countdown. There’s a great solo, played through some cool vocal effects, as well as the ridiculous cat-call effect in the verse. And a wonderfully filthy line towards the end: I really love your peaches, Wanna shake your tree… It didn’t make the UK charts in 1973, but it did make #1 on Billboard, meaning that Steve Miller Band now holds the record for longest gap between transatlantic chart-toppers. (The ‘band’ is basically Steve Miller, and a revolving door of supporting musicians. He’s still going, and was inducted into the Rock and Roll Hall of Fame in the mid-2010s).

They had already come close a decade earlier, when the equally fun ‘Abracadabra’ had peaked at #2. Except, in finally making #1, ‘The Joker’ caused some controversy. It sold what appeared to be exactly the same number of copies as that week’s number two single, Deee-Lite’s fabulous ‘Groove Is in the Heart’. But, rather than have two songs share the top position – as had happened often enough in the 1950s – Steve Miller won out thanks to having seen the largest sales increase over the previous week. You could bemoan the fact that a crusty old re-release beat a fresh and innovative dance number on a technicality – aren’t the charts supposed to be for what’s current and all that? – but ‘The Joker’ is fun and lively enough to get a pass from me. Plus, the chart compilers eventually confirmed, presumably after several recounts, that it had in fact sold a whopping eight copies more than Deee-Lite, and was there on merit. Just…

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619. ‘First Time’, by Robin Beck

/ UK #1s blog / 15 Comments

We began 1988 with some girl-led light-rock from Belinda Carlisle, and we round it off (well, almost) with something similar from Robin Beck.

First Time, by Robin Beck (her 1st and only #1)

3 weeks, from 13th November – 4th December 1988

I have to admit, the moment where the guitars rev and lock in to a chuggin’ riff is musical catnip to me. There is no better sound in pop music than when tight guitars kicks in. (Not that the guitars here are anything beyond run of the mill; it’s just been so absent from the top of the charts recently.) The solo is great too, played in soaring fashion by a Slash-a-like.

Problem is, the rest of the song doesn’t know what it is. The production elsewhere is soft and glossy – it begins and ends like a Disney theme – and the verses float by anonymously. Had they gone full-out rock, then this could have been one of the decade’s great power ballads. At the same time, had they gone guitar-less, this would have been one of the decade’s drippiest (in a decade with stiff competition in that department…)

As it is, this is a perfectly ‘okay’ soft rock tune. The ascending chorus: And it’s taken control, Of my body and mind, It began when I heard ‘I love you’… For the very first time! would be a great one for belting out drunk (I can’t hear it without imagining someone murdering it at karaoke). The fact that the only version of ‘First Time’ available on Spotify is from an album called ‘Music for a Girls Night Out’ says it all.

The video for this one is, and I apologise for dragging this phrase out yet again, peak-eighties. Soft-focus, slow motion, black and white, long shadows, white sofas, Ms Beck’s gigantic hair … All boxes checked. I was thinking its success might have been movie related, but it was yet another #1 from an advert, following on from ‘Stand by Me’ and ‘He Ain’t Heavy…’. It was in a Coca-Cola advert, no less, meaning it becomes the second chart-topper to advertise the world’s favourite soft drink (replacing For the very first time… with Coca-Cola is it…in the advert). Perhaps controversially, I’d take this over The New Seekers teaching the world to sing…

For someone of my age, ‘First Time’ will forever exist – for better or worse – in the dance version by Sunblock that made #9 in 2006 (and on which Robin Beck was credited) And if the original video is peak-eighties, then the Sunblock video is pure mid-00s. That was Beck’s first chart appearance since the follow up to ‘First Time’ had made #84. She still records and tours, and seems to have remained fairly popular in Germany and Scandinavia.

615. ‘He Ain’t Heavy, He’s My Brother’, by The Hollies

/ UK #1s blog / 10 Comments

A big feature of the late eighties and early nineties, aside from all the dancing, the sampling and the acid house, was classic re-releases…

He Ain’t Heavy, He’s My Brother, by The Hollies (their 2nd and final #1)

2 weeks, from 18th September – 2nd October 1988

One such re-release means that The Hollies score their second #1 single, a full twenty-three years after their first. And like the two most recent belated chart-toppers – ‘Stand By Me’ and ‘Reet Petite’ – this is a classic in every sense. It’s pop as classical music: stately, grandiose, full of portent and power… The road is long, With many a winding turn…

In fact, I’d file this up there with ‘Hey Jude’, and ‘Bridge Over Troubled Water’, as pop music working as a hymn for the secular. And not just because the band do their best impression of a gospel choir towards the end, but also because the title line is from a Christian tale about a sister carrying her brother on her back, uncomplaining. Interestingly, ‘Stand by Me’ also features lines from the bible (while ‘Reet Petite’ does not, unless I missed that particular week of Sunday School…)

The climax is the middle eight, the If I’m laden… At all… part, that positively soars. In fact, it perhaps soars too much, for my tastes. For a band that spent most of the sixties releasing perfectly crafted, snappy pop tunes – from ‘Just One Look’, to their previous #1 ‘I’m Alive’, to ‘Bus Stop’ and on – this is quite the departure. I have to admit that I prefer their pop stuff to this, as impressive as it is, in the same way that ‘Hey Jude’ and ‘Bridge Over Troubled Water’ are not my all-time favourites either.

This song originally came not long after Graham Nash had left the band, to form Crosby, Stills & Nash, leaving the band more reliant on outside songwriters. ‘He Ain’t Heavy…’ had been written for US singer Kelly Gordon, a few months before The Hollies made #3 with it in 1969. (Fun fact: not only is it a belated 2nd #1 for The Hollies, it’s a 2nd #1 for Elton John, who played piano on the track as a pre-fame session musician!) And, for a song with such religious connotations and gospel leanings, it took a much more prosaic reason to finally get it to #1: an advert for Miller-Lite.

In 1969, this hit set the band up to keep going well into the 1970s, something that very few of the big ‘60s acts managed. Their ‘final’ big hit was ‘The Air that I Breathe’ in 1974 (a song I do kind of wish had had the big re-release treatment, instead of this…) And unless I’m missing something obvious, this song’s second round of success meant that The Hollies achieved the longest gap between chart-topping singles, a record they kept for quite a while. On a personal note, and quite fittingly, this was #1 on the day that my own brother was born (but I will refrain from commenting on his heaviness…)

585. ‘Stand by Me’, by Ben E. King

/ UK #1s blog / 10 Comments

From a sixties legend, to a legendary song from the sixties. Who’d have imagined, as we ticked over from 1986 to ’87, that three of the past four #1s would have featured Jackie Wilson, Aretha Franklin, and now Ben E. King…?

Stand by Me, by Ben E. King (his 1st and only #1)

3 weeks, from 15th February – 8th March 1987

Let’s be quite honest, the world doesn’t need to know what I think of ‘Stand By Me’. It doesn’t need me to prattle on about the instantly recognisable bass line, and the passion in King’s voice; about the soaring strings and the gospel influence. What more can you say about it…? It’s a good song. Very good. Amazing. One of the best ever. It’s simple – a basic chord progression, accessible lyrics, fairly limited production – yet it proves the notion that writing a good simple song must be fiendishly difficult.

I usually roll the eyes when someone claims of a song that ‘they don’t make ‘em like that anymore’, but when it comes to ‘Stand by Me’ then it’s hard to argue. It was written by King, alongside Lieber and Stoller, and was based on a spiritual song, which in turn had been based on Psalm 46: “will not we fear, though the Earth be removed, and though the mountains be carried into the midst of the sea”.

There ends today’s sermon, go forth and prosper (you can perhaps tell I’m not a regular at church…) So, ‘Stand by Me’ is technically a religious song, but whereas other holy #1s have preached – I’m looking at you, Lena Martell and Charlene – Ben E. King’s is a humble profession of faith, as long as someone, be it God or his lover, stands with him. Just a few chart-toppers ago, The Housemartins were being similarly low-key religious, and scoring an equally palatable hit.

When originally released, in 1961, ‘Stand by Me’ made a lowly #27 in the British charts. (Number one that week was ‘Well I Ask You’ by Eden Kane – perfectly pleasant, but somewhat lacking in ‘classic’ status.) Ben E. King wasn’t very well served in the UK: this being his only Top 20, though he did make #2 with The Drifters. And I’d always assumed that ‘Stand by Me’ was a 1987 hit thanks to the Rob Reiner movie – another classic. A tie-in video was made, featuring a young Ben E. King morphing into an older Ben E. King, who is then joined on stage by River Phoenix and Wil Wheaton (a sight which takes on a very bittersweet edge knowing the fate that would befall Phoenix just a few years later).

But it turns out that ‘Stand by Me’ was actually given a final push to the top of the charts by an advert for Levi’s jeans, which takes the wholesome gloss off it slightly. Filthy lucre was ultimately behind this beautiful song claiming its rightful chart position. Still, it feels only right that a song of its stature made #1, and it’s interesting to see how generation-defining classics that missed out first time around – ‘Space Oddity’, ‘Imagine’, this – seem to eventually find a way to the top. Class will shine through in the end…

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308. ‘I’d Like to Teach the World to Sing (In Perfect Harmony)’, by The New Seekers

/ UK #1s blog / 12 Comments

I knew the chorus of this song, as everyone does, what with it having firmly imbedded itself in our popular culture. And so, I was fully expecting a cheesy, sing-along record…

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I’d Like to Teach the World to Sing (In Perfect Harmony), by The New Seekers (their 1st of two #1s)

4 weeks, from 2nd – 30th January 1972

…but was not prepared for just how sickly saccharine this song truly is. Do not play this record on a full stomach! The melody is jaunty, the vocals are twee: I’d like to build the world a home, And furnish it with love… Grow apple trees, And honey bees, And snow-white turtle doves… I mean, eeesh. (*Insert vomiting emoji*)

The singers, with their gentle acoustic guitars, sound like earnest church youth-camp leaders around a campfire. Or the bouncy volunteers that confront you on the street, asking for your signature in some worthy cause. I’d like to teach the world to sing, In perfect harmony, And I’d like to hold it in my arms, And keep it company… They sound utterly insufferable – in case I wasn’t making that clear – though I wouldn’t bet against at least two of them having a crippling drug addiction, because nobody is naturally this perky. I do like the bass-line, though.

The message is one of peace and love, obviously, which is nice and all. But the lyrics never get above ‘primary school assembly’ level. We’d all like everyone to get along better and love another, obviously, but the Summer of Love has been and gone – with far better music than this – while a couple of years ago it was all doom and gloom at the top of the charts: ‘Bad Moon Rising’ and ‘In the Year 2525’. This record is the sound of people giving up on the hippy dream and/or a cynical counter-culture, and settling for meaningless crap. And listening to this today, given the absolute shitshow that 2020 has been so far, well it’s almost unbearable.

Plus. Plus, plus, plus. The one other thing that everyone knows about ‘I’d Like to Teach the World to Sing’, other than the sugary chorus, is that it originated from a jingle in a Coca-Cola advert. I’d like to buy the world a coke… etc. etc. For this ‘anthem’ of world-peace to have stemmed from one of the world’s mega-corporations, a company that floods every corner of the globe with its spectacularly unhealthy soft drinks and subsequent litter, is the piece de resistance. It’s actually quite funny.

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I’ll get down from my high-horse now. This record wasn’t meant to be taken so seriously. It’s just a cute little pop song aimed at the kids. But, at the same time – back on the high horse for a second – I can’t help feeling that, for people in 1972, spending a few pounds on this shite was the same as people nowadays changing their Facebook profile to reflect whatever the week’s worthy cause is. Making the doer feel better about their privilege, while making no difference whatsoever to the world’s problems.

In fact, I’ve grown to detest this record so much in the past half an hour that I’m going to make a bold, bold claim. That it is worse than ‘Chirpy Chirpy Cheep Cheep’. Yes. ‘CCCC’ was inane and annoying. ‘ILTTTWTS(IPH)’ – that’s one hell of an abbreviation – is inane, annoying, and has ideas way above its station.

Finally, one question needs answering. What relation did The New Seekers have to The (old) Seekers, the Australian folk-pop act who scored two #1s in 1965 with the average ‘I’ll Never Find Another You’ and the dirgey ‘The Carnival Is Over’. Well, both bands share one member: Keith Potger, guitarist, who founded The New Seekers in 1969. They had scored a #2 the year before with ‘Never Ending Song of Love’ and will, I’m sure you’ll be thrilled to discover, top the charts one more time before leaving us in peace forever. Till then…

Follow along through the first (almost) 20 years of the charts, with this playlist: