Every good guy needs a bad guy. Every superhero a nemesis. And the cutest, cleanest-cut boyband of the day needed some rough east London lads as their foils…
Stay Another Day, by East 17 (their 1st and only #1)
5 weeks, from 4th December 1994 – 8th January 1995
Take That have dominated the charts of 1993-1995 like few acts ever do: they’re on five number ones in our countdown – and it’ll very soon be eight – having stuck to a winning pop formula. East 17 meanwhile had been ticking along since mid-1992, scoring five Top 10 hits packed with edgier dance and hip-hop touches, yet not coming close to matching Gary and the boys’ success.
Though the one thing East 17 can lay claim to that Take That can’t is a Christmas number one. A classic Christmas number one at that. A record… I’m just going to stick my neck on the line right now… better than any Take That ever released. (Yes, including that one…) And, ironically, to score their only number one they momentarily dropped the bad-boy posturing, and out-Barlowed Barlow himself; recording a sophisticated, grown-up ballad the likes of which Take That’s chief songwriter would have jumped at.
Baby if you’ve got to go away, Don’t think I could take the pain, Won’t you stay another day… It’s a ballad, of course, and on first listen the lyrics are standard weepy, break-up fare. The four voices meld together in an almost a cappella way – a nod to Christmas hits past? – led by a painfully young sounding Brian Harvey. It’s touching, but when you learn that Tony Mortimer actually wrote it following his brother’s suicide, then lyrics the might on the surface sound simplistic Oh don’t leave me alone like this… hit ten times harder, and elevate the song much higher.
The only controversy that surrounds this record is whether or not it’s a Christmas song. So pressing an issue is it that YouGov polls have been conducted on the subject (the ‘no’s had it, with a slim majority). I’d have to say it is though. It clearly ends in a hail of church bells, that were tacked on once the song had been slated for a festive release. Plus the video has snow in it! Luckily the fact that it now gets filed away with the other festive favourites for ten and a half months of the year means it’s not been done to death. Unlike some other boyband ballads from the mid-nineties…
Speaking of the video… It’s both iconic (those white parka jackets) and yet terrible (pretty much everything else – the dodgy green screen, the floating dancer, the white gloves…) But even that can’t ruin the song. East 17 would continue until the end of the decade – scoring a further six Top 10s – with their fair share of sackings, drama and drug-related controversies. Take That, it’s fair to say, won the war, if there ever was one. Though I was very surprised to learn that if you look beyond British shores, East 17 actually sold more records worldwide, thanks to their popularity in Europe and Australia. And recording one of the best ever boyband singles ever probably helped too.