number one singles

983. ‘Burn’, by Usher

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2004: the year in which Britain really went wild for a slushy R&B ballad…

Burn, by Usher (his 3rd of four #1s)

2 weeks, 4th – 18th July 2004

Barely two weeks after Mario Winans was mourning his unfaithful lover, and a couple of months on from Eamon’s whining, Usher ponders an age old dilemma. Man I don’t know what I’m gonna do, Without my boo…

Ballads like this had been the sound of the Billboard Hot 100 since the nineties, usually staying at number one for months on end (‘Burn’ itself was the US #1 for eight weeks, and knocked Usher’s earlier single ‘Yeah!’ from top spot). And while they often charted well in Britain, it feels like 2004 was the year that they belatedly broke through and dominated.

Why? I’m not sure. Slumping sales? A lack of British pop talent? More break-ups than usual? Was the insidious internet forcing American slush into the homes of impressionable British kids…? However it happened, it made for some fairly dull number ones. Usher’s vocals are impressive (though his tendency towards a falsetto is grating), yet the production is slow and treacly. While ‘Yeah!’ was certainly dumb; it was at least cutting edge and upbeat.

Another potential symptom of slumping sales seems to be that acts are scoring multiple chart-toppers, closer together. In 2003 only Busted managed multiple #1s, but we’ve now had three repeaters in a row – Britney, McFly and now Usher. A long time ago I described this phenomenon – lesser follow-ups making number one thanks to a huge smash hit – as ‘shadow number ones’. But I don’t think that’s what’s happening here, and it’s going to keep happening over the next few years, until sales start to pick up.

What’s also going to happen over the next few years is more and more syrupy R&B ballads like this making number one in Britain, beyond their natural habitat of the Hot 100. Think Akon, think Ne-Yo. Even normally upbeat females like Beyonce and Rihanna will try their hand at it. And here am I, scanning the horizon for any sign of a guitar…

982. ‘Obviously’, by McFly

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In my post on ‘5 Colours in Her Hair’, I called it the perfect song for McFly to launch themselves with. Their second single, then, was the perfect song for McFly to announce that they were here to stay.

Obviously, by McFly (their 2nd of seven #1s)

1 week, 27th June – 4th July 2004

‘5 Colours in Her Hair’ was largely Busted under a different name, with a big nod towards the same pop punk sound; though with a much more melodic, classic rock influence. For ‘Obviously’ they keep the melodies strong, but this is much more of an understated record, balanced somewhere between power and jangle pop.

Can a song be instant, yet understated? If so, then this is that song. This made me a McFly fan, and started me on the path of buying every album, seeing them live three times, and buying each copy of Attitude magazine in which they shamelessly gay-baited us on the cover. It’s got a hell of a chorus, especially when Danny and Tom’s voices soar and intertwine towards the climax.

This is also a cut above Busted in terms of the lyrics, in which McFly prove that teenage boys can write songs about not getting the girl without sounding like spoiled toddlers. They’re in love with a girl, but have quickly come to the realisation that they aren’t good enough for her… Cause obviously, She’s out of my league, I’m wasting my time ‘cause she’ll never be mine…

The rest of the lyrics are either quite funny: the girl’s boyfriend is twenty-three, He’s in the Marines, He’d kill me… Or they’re endearingly clunky: I think the only reason they chose to run off to LA in the second verse is because it rhymes with that’s where I’ll stay… Their debut album, ‘Room on the 3rd Floor’ is full of similarly teenage lyrics, and is an LP I’ll always listen to fondly.

The one thing I’d change about this are the strings, which add strangely grand flourishes that a song this simple doesn’t need. Maybe they were worried the song was too subtle after 5CIHH, and wanted some more oomph, but it’s a bit much. In fact, that’s one of my few complaints with early McFly – an over-egging of the pudding in an attempt to prove themselves as a ‘proper’ band. It was worst on their second album, from which they’ll be scoring two more #1s soon enough.

981. ‘Everytime’, by Britney Spears

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Britney scores back-to-back chart-toppers for the second time in her career, with a track that’s the polar opposite to the throbbing ‘Toxic’.

Everytime, by Britney Spears (her 5th of six #1s)

1 week, 20th – 27th June 2004

Brit was never one for pure ballads. Her slower numbers – ‘Sometimes’, ‘Lucky’ – still had lots of poppy, Max Martin touches. ‘Everytime’ stands alone in her discography for how sparse it is. It’s held together by a music box riff, which is beautiful, and which deconstructs itself towards the end, just as if the box needed to be wound-up again. The song does build, slowly, with ominous strings, but it never feels cluttered.

Stripping the production back like that leaves the slightly scary proposition of Britney’s voice being front and centre. No, she’s not the best singer. And no, her voice is not in its element here (you can hear lines in the chorus where she has been, shall we say, digitally supported.) But I think it adds vulnerability, the fact that she holds back, doesn’t over sing, and is allowed to be imperfect.

It’s also helped now by what we know of Britney’s mental state over the past couple of decades. The inspiration for the song was her break-up with Justin Timberlake, an alleged abortion, and her anger at his #2 hit ‘Cry Me a River’ (which I guess makes ‘Everytime’ another answer song!) Tawdry speculation was rife – proving her point, really – and controversy ensued when the video appeared to show Britney killing herself in a bathtub, being rushed to hospital, and being reborn as a baby in the ward next door.

Let’s be bold, and call this a jewel in Britney’s discographic crown. But let’s also admit that it’s not among my very favourites of hers, because upbeat almost always trumps weepy for me, and because it’s hard to compete with a trio of all-timers like ‘…Baby One More Time’, ‘Oops…! I Did It Again’, and ‘Toxic’.

Let’s keep up the hyperbole though, and claim that Britney’s breathy delivery here invented the modern ‘cursive’ singing trend. Maybe the new-born baby in the video was actually Billie Eilish? And in the slightly odd falsetto parts, can I claim to hear Kate Bush…? Or is that hyperbolism taken too far?

‘Everytime’ was Britney Spears’ tenth UK Top 10 hit, and looked for a while like it might have been her last #1. She has one more to come, in eight years’ time, and a lot will happen to her between 2004 and then. And yet, she will keep churning out the hits – seven more Top 10s before that 2012 postscript, to be exact – and keep being, for better or worse, probably the most famous woman on the planet.

980. ‘I Don’t Wanna Know’, by Mario Winans ft. Enya & P. Diddy

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Normal service is resumed on top of the charts. Sort of.

I Don’t Wanna Know, by Mario Winans (his 1st and only #1) ft. Enya (her 2nd and final #1) & P. Diddy (his 2nd of three #1s)

2 weeks, 6th – 20th June 2004

At least this isn’t a bitch-fest, with Mario Winans listing the ways his ex-lover has wronged him, cheated on him, done the dirty… In fact, the crux of the song is that ignorance is bliss: I don’t wanna know, If you’re playing me, Keep it on the low, Cause my heart can’t take it anymore… But it’s still a mopey break-up song, in a year that has already seen its fair share of mopey break-up songs. Forget ‘I Don’t Wanna Know’; make that ‘We Don’t Wanna Know’, Mario. Just keep it to yourself.

What makes this track actually quite interesting is the sample from Enya’s eerie ‘Boadicea’, which gives it a real obsessing-in-the-middle-of-the-night atmosphere. Winan’s knew the sample from the Fugees’ 1996 #1 ‘Ready Or Not’, but unlike on that track Enya actually agreed to re-record the sample, receiving a credit and a second chart-topper, sixteen years on from ‘Orinoco Flow’.

Listening now, I wonder how this record would have sounded if they had just stuck with the ‘Boadicea’ sample, and the piano line that enters later? Instead a fairly basic, jittery hip-hop beat comes in, and spoils the desolate feeling. I suppose it might have sounded too similar to ‘Ready or Not’ otherwise, but still. The middle-eight picks things up a bit, as Winans harmonises nicely with himself, but much of is bland and mushy.

I also wonder how this would have sounded without P. Diddy’s rap. Not just because he’s now persona non grata, but because it’s such a non-event. I guess, like the hip-hop beat, they asked him to phone it in and stuck it on because it was the done thing for an R&B track in the mid-‘00s, and because he was a name and Mario Winans wasn’t, rather than because it adds much to the song. Still, it is Sean Combes’ second of three UK #1s, all coming under different pseudonyms.

For Mario Winans, this was his only UK Top 10 as a lead artist. He is more prolific as a producer and songwriter, having worked with Destiny’s Child, Jennifer Lopez and The Weeknd, among various others. He is also the nephew of Bebe Winans, who guested on Eternal’s 1997 chart-topper ‘I Wanna Be the Only One’, and part of the extended (and apparently quite important in the gospel music world) Winans Family.

One other thing to note before we finish is that like the gruesome twosome he knocked off number one, ‘I Don’t Wanna Know’ inspired its own answer song. ‘You Should Really Know’ by the Pirates ft. Shola Ama, Naila Boss and Ishani (and Enya, of course) is actually quite good, with an interesting Indian flavour to it, and made #8 later in the year.

979. ‘F.U.R.B. (F U Right Back)’, by Frankee

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Sigh. Ready for Round Two of Britain’s Spring of Silliness?

F.U.R.B (F U Right Back), by Frankee (her 1st and only #1)

3 weeks, 16th May – 6th June 2004

Yes, after a month of Eamon’s whiny ‘F**k It (I Don’t Want You Back)’, his supposed ex-girlfriend Frankee had to have her say. There are two sides to every story… she announces in the intro. So far so stupid. But bear with me as I explain why this is the far better record.

‘F.U.R.B.’ is essentially the same song: same tune, same vaguely doo-wop melody, same amount of swearing. But whereas Eamon’s version was plodding and self-indulgent, Frankee’s version is sassy and, in places, pretty hilarious.

The sass is added very easily, by putting some synth blasts at the end of each bar to liven up the original’s treacly tempo, and by adding a couple more beats and clicks to the rhythm. And then by the fact that, lyrically, Frankee doesn’t go in for any moping. She goes for the low blows, and hits Eamon where it hurts. He was, it turns out, a crap shag.

You thought you could really make me moan, I had better sex on my own… and Fuck all those nights you thought you broke my back, Well guess what yo, Your sex was wack… I mean yes it’s childish, yes it’s tawdry, yes it’s vulgar. But I think a line like I do admit I’m glad, I didn’t catch your crabs is funny, and well-deserved after having sat through multiple plays of Eamon’s original.

And at one point there is a moment of precise critical clarity, when Frankee sings: If you really didn’t care, You wouldn’t wanna share, Telling everybody just how you feel… Exactly, Eamon! By writing an entire song about how much you don’t care, you’re showing the world that you really do! Idiot.

I feel there is a comment to be made here, on the power imbalance in male-female relationships. Why is the woman allowed to be rude post-breakup, while the man comes across as vindictive? If Eamon claimed Frankee was bad in bed then it would be very ungentlemanly. Frankee does it and it’s empowering. But also, do two songs as lowbrow as this deserve any deep analysis? Probably not.

Eamon denied that Frankee had ever been his girlfriend, but at the same time claimed he had auditioned her for the role of recording this answer song (he earned royalties for both), and welcomed her into “the world of ho-wop” (his words). Like Eamon, Frankee released an album off the back of this gimmick, but unlike Eamon she remains a gold-star one-hit wonder. She subsequently left the music business, and in 2016 joined the NYPD.

Swear-less:

Swear-full:

978. ‘F**k It (I Don’t Want You Back)’, by Eamon

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I recently called Usher’s ‘Yeah!’ the song of 2004. Maybe I should rethink that. Is there a song more of its time and place than this next number one…

F**k It (I Don’t Want You Back), by Eamon (his 1st and only #1)

4 weeks, 18th April – 16th May 2004

And can we lock it in a lead-lined vault, bury it in quicklime, and make sure it stays in 2004? Do we have to revisit these seven weeks in which the British record-buying public lost their collective minds, and made ho-wop a thing? Sadly yes. I can’t very well start skipping chart-toppers this far in.

Let’s start by grasping for positives. There is a grain of a retro doo-wop/soul melody here, and had the vocals, the lyrics, and the production, been handled differently then this might have been a nice song. Unfortunately, the vocals are thin and whiny, and the production a cheap, pre-set hip-hop beat.

And then there are the lyrics. I took Busted to task for their toxicity in ‘Who’s David’, but this is next level. Eamon’s ex-girlfriend is, at various points during the song, a whore, a burnt bitch, and a hag. Fuck all those kisses, They didn’t mean jack, Fuck you you ho, I don’t want you back… In total, I make it twenty uses of the F-bomb, alongside various other profanities, making this the sweariest number one ever at this point.

Now, I’m not a prude (the asterisks in the post title are me being a stickler for accuracy, as that is how the record was published); but this record is just relentlessly nasty. Couldn’t Eamon have been a little more inventive in his revenge, than bleating about how he had to throw all the presents she gave him out? I’m not against making a song about a break-up, if you really must – though I’ll always think it a bit self-indulgent – but did recording this make Eamon feel better? Really?

Of course, analysing this record on any level is essentially pointless. We all now know that it was a cynical marketing gimmick. Our very next post, involving Eamon’s ‘girlfriend’ Frankee and her answer song, will make that very clear. And to an extent it worked, as previously unheard of Eamon scored the year’s second-highest selling single. But it didn’t lead to any sustained success whatsoever, as his charmingly titled follow-up ‘I Love Them Ho’s’ stalled at #27, and was his only other Top 40 appearance.

Swear-less:

Swear-full:

977. ‘5 Colours in Her Hair’, by McFly

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We knew it all along. Busted were just the warm-up for the decade’s finest pop-punk, not-quite-a-boyband: McFly.

5 Colours in Her Hair, by McFly (their 1st of seven #1s)

2 weeks, 4th – 18th April 2004

I love McFly. I think they produced some of 21st century Britain’s finest pop songs. I have seen them live three times. I’ll admit right now, off the bat, that I will struggle to give an unbiased critique of any of their seven chart-toppers. But, having said that, ‘5 Colours in Her Hair’ is pretty far down my list of best McFly singles, let alone my list of best McFly tracks (unlike most pop groups, McFly’s albums weren’t full of filler).

At the same time, this song was probably the best way to launch the band: a breakneck, surf-rock track with a stupidly catchy doo-doo-doodoo-doo hook, and lyrics about a loner with a sexy attitude (inspired by the dreadlocked Susan Lee from Channel 4 drama ‘As If’). This was the McFly manifesto for most of their first three albums, a period that would produce those seven #1s, as well as an unbroken run of fifteen Top 10 hits.

It’s also got that cheeky chappy energy we saw with Busted’s ‘Crashed the Wedding’ and, to a lesser extent, Sam and Mark. The video is a zany Monkees/Beach Boys/Beatles pastiche, and the I’d like to phone her ‘cause she puts me in the mood… is nicely naughty. The main thing that has never sat well with me is the Everybody wants to know her na-ee-a-ee-a-ee-ame hook, which I always thought was annoying and forced.

Having called them pop-punk in the intro, I’m going to retract that claim. Busted were more Blink-182, pop-punk adjacent. McFly had a far wider ranging sound, paying unapologetic homage to British pop and rock from the ‘60s and ‘70s, while Tom Fletcher and Danny Jones were the more talented songwriters (though Busted’s James Bourne, to give him his due, did co-write this record). The B-side to ‘5 Colours in Her Hair’ was a cover of the Kinks’ ‘Lola’, with Busted, while the first time I saw McFly live they announced that they were going to play a new song they had ‘been working on backstage’, before launching into ‘She Loves You’.

I might go as far as to name ‘5 Colours in Her Hair’ my 6th favourite of McFly’s seven number ones. Though it would rise up the rankings if we include the heavier version that they re-recorded for the US release of their debut album. That’s the version I would choose to revisit these days. It should be noted too, that this song managed two weeks at number one, an impressive feat given how later McFly singles tended to collapse in their second week of release.

976. ‘Yeah!’ by Usher ft. Lil’ John & Ludacris

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Every year has one number one that sounds utterly of that time. (In fact, that would be an interesting exercise, to go back through each year and choose one chart-topper to represent it…) Anyway, here is 2004’s.

Yeah!, by Usher (his 2nd of four #1s) ft. Lil’ John & Ludacris

2 weeks, 21st March – 4th April 2004

Compare and contrast ‘Yeah!’ with ‘Toxic’, the other contender for ‘song of the year’. ‘Toxic’ is timeless, while ‘Yeah!’ remains stuck in its time and place. But maybe I’m biased, as I was always going to be Team Britney, and to lean towards fun female pop. ‘Yeah!’ is the male equivalent though, in that it set the tone for boy-led, R&B/hip-hop pop for much of the rest of the decade.

It’s all homies, shawties, and booties – three lyrical must haves for a song of this type – and a chorus that is just Yeah! repeated twelve times. Not that the lyrics of ‘Toxic’ were Shakespearian; but this is really dumb. Musically it is equally simplistic, with a relentlessly memorable air-raid syren synth that runs, unwavering, from start to finish, complemented by what sounds like a phone ringing off the hook. This was one of the first hit records to bring crunk – a danceable subgenre of hip-hop from the Southern US – mainstream, and certainly the first UK #1 to do so. (It is, I think, one of only two crunk #1s, and is by far the lesser of the two…)

Also bringing the crunk is the appearance of Lil John, one of the godfathers of the genre, though he does little more than repeat what Usher sings, and shout ‘Yeah!’. (Considering that some artists have sung entire choruses on recent chart-toppers and not received a credit, Lil John can consider himself very lucky.)

I’m sounding pretty down on this record, when I do actually quite like it. And, considering that it instantly drags me back to being eighteen, it does hold some nostalgic weight. What saves it is the appearance of Ludacris, a rapper who enlivens any song he appears on. He never sounds like he’s taking his job seriously – and I mean that as a compliment, as he doesn’t have a serious job (though most rappers would argue otherwise…) He manages to keep his rap clean, but also delivers potentially one of the filthiest lines in chart-topping history: These women all on the prowl, If you hold the head steady, Imma milk the cow…

I’m just amazed that this was Luda’s only number one single, as ‘ft. Ludacris’ feels as common a ‘00s suffix as ‘ft. Jay-Z’. As for Usher, this was his second number one, over six years on from his teenage debut. Listen to ‘U Make Me Wanna’ then this back to back, and you’ll hear how much US R&B changed either side of the millennium. He won’t have to wait anywhere near as long for his third chart-topper.

975. ‘Cha Cha Slide’, by DJ Casper

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Are you ready to cut some shapes? Cause this time, we gonna get funky…

Cha Cha Slide, by DJ Casper (his 1st and only #1)

1 week, 14th – 21st March 2004

I can truly see the appeal of a song that comes with a step-by-step, foolproof, IKEA-style guide to the dance. ‘The Timewarp’ springs immediately to mind. I’m an okay dancer, when freestyling, but get very stressed when following a routine (see my post on ‘Saturday Night’).

So, for DJ Casper to introduce this record with we’re gonna do the basic steps… is on one level helpful. But that’s all this record is. Three plus minutes of some very basic steps. Slide to the left… Slide to the right… Two hops this time… Hands on your knees… Even I can keep up. Okay it gradually speeds up, throws in some freezes, reverses, and something called a ‘Charlie Brown’; but it gets very repetitive, very quickly.

The ‘Cha Cha Slide’ has an interesting, and protracted history. DJ Casper, a prominent figure in the Chicago ‘stepping’ movement, wrote it in 1998 as a step aerobics routine for his nephew, a personal trainer. This chart-topping version is technically the ‘Casper Slide Part 2’, as Part 1 was just the steps performed to a track called ‘Plastic Dreams’, to which DJ Casper didn’t have the rights. So he recorded a new, fairly rinky-dink version with something called the Platinum Band. This version was released in 2000, making #83 in the US, but growing organically through local radio and mobile discos, not to mention exercise classes, to the point that it was released worldwide four years later.

And here we are. I don’t hate this, because it’s an old-fashioned novelty, and it feels like a while since we had a proper novelty number one. Was the last one ‘The Ketchup Song’, or even DJ Otzi’s ‘Hey Baby’? But also, like I said, it’s repetitive. On first listen, I checked the time remaining twice, so eager was I for it to finish. It just keeps going… And that’s only the single edit. The original is six and a half minutes long!

Despite DJ Casper’s long stepping career, this was his only real hit record (the name ‘Casper’ came from his penchant for wearing all-white, like the friendly ghost). In fact, the UK and Ireland were the only two countries where he ever had a follow-up hit, with his take on ‘Oops Up Side Your Head’. We really do love a novelty.

The story of this song’s creation, its long road to success, and its annoying nature, remind me of Fatman Scoop’s ‘Be Faithful’ from a few months earlier. Though ‘Cha Cha Slide’ is a lot more wholesome and kid-friendly. Speaking of ‘wholesome’, we have to finish on the Christian version of this record – The Bible Slide – which is so bad nobody can work out if it’s a parody or not. This time, we’re gonna get holy…

974. ‘Toxic’, by Britney Spears

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All the best pop songs are weird…

Toxic, by Britney Spears (her 4th of six #1s)

1 week, 7th – 14th March 2004

That’s my sweeping statement for today. Glance down my list of the Very Best Number Ones, for a start. Yes, there are a few classic, fairly straightforward pop songs. ‘She Loves You’, ‘I Heard It Through the Grapevine’, ‘The Winner Takes It All’… These songs do exist, in the hands of the ultimates: The Beatles, Marvin Gaye, ABBA… Most of them are though, at least in part, weird: ‘Relax’s spurting, ‘Believe’s autotune, ‘Your Woman’s 1930s sample… all weird. ‘Telstar’, ‘Space Oddity’, ‘I Feel Love’… weird, weird, weird.

Enter ‘Toxic’, one of pop’s great, weird moments. It is so crammed with odd little bits: Bollywood strings, surf guitars, techno synths, so cluttered that it shouldn’t work. It at times sounds artificially sped up, then slowed down, and the beat sounds just that ever-so-slightly off. ‘Flight of the Bumblebee’ was, apparently, a reference point. Spears’ voice is fed through every distorting, vocoding, auto-tuning software known to man. It comes dangerously close, time and again, to being too much.

But it is not too much. It is just enough. Perfect, even, if the goal was to mimic the effects of being poisoned by something toxic. Its beauty lies in the little moments – the way the strings change direction in the second verse, the moments’ static before the second chorus. And yes, it set the tone for pop music to come. Every little bleep and squelch is intentional, and what pop music sounds like now in the attention-deficit age. Instantly ear-catching. No two verses or choruses identical. No patience for hanging around.

It’s why this decade has had some, largely female driven, brilliantly zany pop moments. It’s also why, say, ‘I Heard It Through the Grapevine’ couldn’t happen in the 21st century, as it builds too slowly. (Though ‘She Loves You’ is thrillingly modern, the way it barrels in chorus-first.) ‘Toxic’ also provides a comparison with Britney’s debut single, at number one exactly five years before. ‘….Baby One More Time’ is a pop song in the classic sense, from the previous century, and sounds like it next to this record.

Britney probably had little to no input into how this song sounded, but that doesn’t mean it could have come from any old singer. It was written for Janet Jackson, and turned down by Kylie; but I can’t imagine either of them performing this. I’m not sure what Britney does, but she does something, and that’s star quality. No, actually, one thing she does is give us another iconically weird pronunciation. Step aside ‘baybay’; hello ‘talk Sikh’.

That intro was not quite me crowning ‘Toxic’ as my next Very Best, by the way; though it will of course be in the running. 2004 was Britney’s most successful chart-topping year, with another, very different, number one to come. One thing I’m fairly confident about is the next #1 won’t be troubling that particular decision…