999. ‘Jailhouse Rock’, by Elvis Presley

From one of the most forgotten male chart-toppers in Steve Brookstein, to the ultimate male chart-topper… Elvis Aaron Presley.

Jailhouse Rock, by Elvis Presley (his 19th of twenty-one #1s)

1 week, from 9th – 16th January 2005

For what would have been Elvis’s seventieth birthday, on January 8th 2005, an ambitious (and money-spinning) project was announced by the holders of his back-catalogue, BMG Records. They would re-release each of the King’s eighteen UK number ones, week by week, for what would ultimately set collectors back around eighty quid. ‘All Shook Up’, his first chart-topper in 1957, came first, but was chart ineligible due to costing a tenner and coming with a commemorative, limited edition box in which to store all the other singles.

So it fell to ‘Jailhouse Rock’, Elvis’s second number one back in January 1958 (the first single to ever enter the UK charts at #1) to chart first… with the lowest sales ever recorded for a number one single to date: 21,262 copies.

Needless to say, this record was lucky to make number one. And lucky with the fortuitous fact that Elvis’s birthday fell in January, when sales are historically at their lowest anyway. Yet, can you imagine any other artist managing this? Re-releasing eighteen ancient singles and having them all chart in the Top 5, three of them returning to number one? After dominating the charts like nobody ever has, before or after, in the late fifties and early sixties; The King was back to dominate them again.

What of the actual music? Well, of course, ‘Jailhouse Rock’ is a classic. But there seems to be no point analysing it musically in the context of 2005. It was a forty-five year old rock and roll record re-emerging in an age of reality TV pop, tacky dance, and US hip-hop&B. I’ll refer you instead to my original post. I’m sure I was complimentary, but can’t really remember as I wrote it in 2018 (!) How time flies…

Next up, I’m going to bring the usual recap forward by one. And after that’s done, we can properly start the 1000 Number Ones festivities. Watch this space!

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One thought on “999. ‘Jailhouse Rock’, by Elvis Presley

  1. All, there’s no doubt as to the original record’s place in the history of rock’n’roll. Or indeed this reissue’s place in the history of physical music marketing. Commemorative, limited edition box? I wonder how many fans with deep copies actually bought one. Not to mention the smart move of releasing it, like Iron Maiden’s ‘Bring your daughter…’ so many Januaries before in what was always the week of lowest vinyl sales!

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