Twenty years on from the original, and fifteen years on from the SAW spin-off, comes the long-awaited Band Aid III: Band Aid with a Vengeance…

‘Do They Know It’s Christmas?’, by Band Aid 20

4 weeks, from 5^th December 2004 – 2^nd January 2005

It was still helmed by Geldof and Ure, with the same aim of raising money for the world’s destitute, but they sensibly updated the collective’s name to Band Aid 20, and that sounds a bit more impressive than Band Aid 3. They also updated the sound of the record, and the singers involved, with more mixed results.

The original famously opened with Paul Young, then Boy George. This one opens with Coldplay’s Chris Martin, then Dido. (Insert opinion on the direction pop music had gone in during the past two decades…) It takes Robbie Williams, the third voice heard, to really get this record going. We then hear the Sugababes, Travis’s Fran Healy, the Bedingfields, Will Young, Jamelia, Busted (technically making ‘Thunderbirds’ not their final #1), Joss Stone, and many other gilded names of the time.

In fairness, this version features a lot more ‘real’ instruments than the previous two, more synthy versions. The Darkness contribute a guitar solo – getting their Xmas #1 a year late – while Radiohead’s Thom Yorke and Johnny Greenwood, alongside Sir Paul McCartney, form a backing band of some distinction. But the biggest nod to the 21^st century is the rap from Dizzee Rascal, then a fairly niche British rapper, but who would go on to become one of the decade’s biggest chart stars. You ain’t gotta feel guilt just selfless, Give a little help to the helpless… is a rhyme for the ages.

Stealing the show though, is the one returnee from the original: Bono. He had to fight to keep his line, as Robbie and Justin Hawkins each recorded a take, but honestly, nobody can self-righteously proclaim Well tonight thank God it’s them instead of you… like Bono. It’s a line that gets a lot of stick, but to me it’s the one line in this festival of virtue signalling, about there not being snow in Africa and Christmas bells that are clanging chimes of doom, which actually rings true. We feel sorry for victims of war and famine, of course we do; but we also feel relief, and disgust.

I like a lot of the touches on this version, including the way it descends into an extended hard rock wig-out, then into a coda of semi-African sounding banging and shaking; but it lacks something. And that something is the driving synth riff from the original. So, yes, this is a version with ‘real’ instruments; but said riff, that is devoid of sleigh bells and snowy tinkles, but that gives the song a sense of urgency, a sense of hurry up, donate, save these poor souls! Plus, there must be a reason why neither this, nor Band Aid II, have replaced the original in the yearly Xmas onslaught.

Band Aid 20 was still a huge success, selling 72,000 copies in its first day, and almost 300,000 in its first week. It was the last CD single to sell a million copies, and was really a last hurrah for the format, with sales slumping to new lows by the early weeks of 2005. Downloads would be incorporated into the charts by the following spring.

I remember Band Aid 20 being a very newsworthy deal at the time, and listening to it now I can still identify many of the singers as their lines come up. There is one more chart-topping version of ‘Do They Know It’s Christmas?’ to come, in another decade, but the attitudes towards that one, and its subsequent reduced chart performance, are an interesting marker of how society had shifted in the social media age.