All the best pop songs are weird…

Toxic, by Britney Spears (her 4^th of six #1s)

1 week, 7^th – 14^th March 2004

That’s my sweeping statement for today. Glance down my list of the Very Best Number Ones, for a start. Yes, there are a few classic, fairly straightforward pop songs. ‘She Loves You’, ‘I Heard It Through the Grapevine’, ‘The Winner Takes It All’… These songs do exist, in the hands of the ultimates: The Beatles, Marvin Gaye, ABBA… Most of them are though, at least in part, weird: ‘Relax’s spurting, ‘Believe’s autotune, ‘Your Woman’s 1930s sample… all weird. ‘Telstar’, ‘Space Oddity’, ‘I Feel Love’… weird, weird, weird.

Enter ‘Toxic’, one of pop’s great, weird moments. It is so crammed with odd little bits: Bollywood strings, surf guitars, techno synths, so cluttered that it shouldn’t work. It at times sounds artificially sped up, then slowed down, and the beat sounds just that ever-so-slightly off. ‘Flight of the Bumblebee’ was, apparently, a reference point. Spears’ voice is fed through every distorting, vocoding, auto-tuning software known to man. It comes dangerously close, time and again, to being too much.

But it is not too much. It is just enough. Perfect, even, if the goal was to mimic the effects of being poisoned by something toxic. Its beauty lies in the little moments – the way the strings change direction in the second verse, the moments’ static before the second chorus. And yes, it set the tone for pop music to come. Every little bleep and squelch is intentional, and what pop music sounds like now in the attention-deficit age. Instantly ear-catching. No two verses or choruses identical. No patience for hanging around.

It’s why this decade has had some, largely female driven, brilliantly zany pop moments. It’s also why, say, ‘I Heard It Through the Grapevine’ couldn’t happen in the 21^st century, as it builds too slowly. (Though ‘She Loves You’ is thrillingly modern, the way it barrels in chorus-first.) ‘Toxic’ also provides a comparison with Britney’s debut single, at number one exactly five years before. ‘….Baby One More Time’ is a pop song in the classic sense, from the previous century, and sounds like it next to this record.

Britney probably had little to no input into how this song sounded, but that doesn’t mean it could have come from any old singer. It was written for Janet Jackson, and turned down by Kylie; but I can’t imagine either of them performing this. I’m not sure what Britney does, but she does something, and that’s star quality. No, actually, one thing she does is give us another iconically weird pronunciation. Step aside ‘baybay’; hello ‘talk Sikh’.

That intro was not quite me crowning ‘Toxic’ as my next Very Best, by the way; though it will of course be in the running. 2004 was Britney’s most successful chart-topping year, with another, very different, number one to come. One thing I’m fairly confident about is the next #1 won’t be troubling that particular decision…