Let’s purge A1’s unnecessary cover of ‘Take on Me’ from our minds, and instead revel in their second number one of the year, and some of the purest turn-of-the-century pop this side of *NSYNC.

Same Old Brand New You, by A1 (their 2^nd and final #1)

1 week, from 12^th – 19^th November 2000

In fact, this is *NSYNC crossed with the Backstreet Boys, and with a liberal dollop of Britney Spears. It is a shameless tribute to/pastiche of/rip-off of that blockbuster, Max Martin sound so beloved of those Stateside pop juggernauts. It was co-written by Eric Foster White, who had worked with Britney and the BSBs. And it comes pretty close to being as good.

The a cappella intro is striking, and well sung; and the chorus is a peach. The chords are huge, the production has that clanking industrial sound that makes everything feel epic. It’s also got a cheeky title, almost palindromic. No song called ‘Same Old Brand New You’ is going to be dull. But why don’t I rate it as highly as, say, ‘Oops!… I Did It Again’?

Sad to say, it’s probably because it’s A1, and there’s something a bit budget about them. If this has been recorded by Justin Timberlake and his crew, maybe I’d be more effusive. We Brits tend to knock our own while being in thrall to anything from across the Atlantic. I felt the same about Billie Piper’s foray into similarly hard-edged pop, ‘Day and Night’.

Though if I had to give a specifically musical reason for this song falling short of classic status, I’d point out the hugely clunking robot-voice sections. They go on too long, are too distorted, and are simply incomprehensible. The lyrics get completely lost: something, something, not keeping your promises… (To my ears it sounds like never gonna change your passwords…)

But it’s still a lot of fun, and a song I admit I’d completely forgotten about. Despite being a chart-topper, it’s definitely been lost among the year 2000’s more illustrious number ones. This was from A1’s second album, and they had one more in them. That gave us their last big hit – the also pretty decent ‘Caught in the Middle’, which made #2 in early 2002. They split soon after, but have reformed since. Like Westlife in my previous post, A1 were hugely popular in Asia, so popular that there were four teenage girls sadly crushed to death when the band turned up for a signing in Jakarta.

As it is still just about Eurovision season, it would be remiss to finish without mentioning that A1 almost represented Norway at the contest in 2010. Meanwhile Ben Adams did, as one half of Subwoolfer, finishing in 10^th place in 2022, with the memorably titled ‘Give that Wolf a Banana’.