Straight after asking if we’re ready for love, we’re asking where it’s gone already…

Where Is the Love?, by Black Eyed Peas (their 1^st of five #1s)

6 weeks, 7^th September – 19^th October 2003

A song called ‘Where Is the Love?’, that opens with the line What’s wrong with the world mama, People livin’ like they ain’t got no mamas… might come across a little preachy. But I’ve never found this record insufferable, even after living through its six weeks at number one (more on that later). It is of its time, post 9/11 and Iraq, and at a remove of twenty-three years it feels impossibly idealistic that a band would record a song like this, or that it would be a massive hit.

Also, I do like that within the first thirty seconds the Black Eyed Peas have called the CIA ‘terrorists’, and compared them to the KKK. So this is immediately very different from the flood of patriotic guff that came (mainly in the US) straight after the September 11^th attacks. It hasn’t really got a political bent; instead asking simply why we can’t be kinder to one another. A sentiment hopefully most of us can agree with.

Sure, some it comes across a bit like something you might hear at a school assembly, especially the chorus begging for divine intervention. But other bits still ring very true today, in lines like a war’s goin’ on but the reason’s undercover… and wrong information always shown by the media, negative images is the main criteria… The difference between 2003 and 2026 is that no pop stars today would dare make a record this ‘political’, much less have a big hit with it, as they’d get sucked into the culture wars meat-grinder and get cancelled, by one side or the other.

I try to keep my politics out of this blog but, when a #1 like this comes along it can be hard not to. Let’s get back to the music. Black Eyed Peas were a hip-hop trio throughout much of the nineties, and added the vocal talents of Stacy Ferguson AKA Fergie in 2002 to aid in a move to a more pop-leaning sound. It clearly worked, although the real vocal star on ‘Where Is the Love?’ is an uncredited Justin Timberlake, singing the chorus. His record company allowed his vocals to be used, but insisted he be uncredited as they feared over-exposure with his debut solo album having been launched a few months earlier. It meant that, after two #2 hits, he was denied a first chart-topper on a technicality, like Jay-Z a few weeks earlier. He’d have to wait three more years.

Apparently will.i.am, founder member of Black Eyed Peas, worried that ‘Where Is the Love?’ was a sell-out after their straight-up hip-hop albums in the ‘90s. The success of this track clearly turned his head, because within two years BEPs were releasing songs like ‘My Humps’. Then there are the group’s moronic late ‘00s hits, and will.i.am’s even more moronic solo career to come…

On a personal level, this song was #1 when I started university. In fact it was on top of the charts for the first month and a half of my living (and ‘studying’) away from home for the first time. The six weeks this record spent at number one was the longest stretch since Cher’s ‘Believe’ five years earlier, and no song had spent more than four weeks on top in-between. It is the fifth-longest stay at #1 of the decade, and so naturally this record went on to be 2003’s biggest-selling hit. However, the fact that it is only the decade’s twenty-fifth highest seller goes some way to showing how low sales had fallen by the autumn of 2003.