That sound? Ah-Ah-Ah-Ah-Ah-Ahrgh! Eminem dramatically falling from grace…

Just Lose It, by Eminem (his 5^th of eleven #1s)

1 week, from 7^th – 14^th November 2004

After a trio of chart-toppers – ‘Stan’, ‘Without Me’ and ‘Lose Yourself’ – that not only hugely advanced the critical reputation and lyrical potential of hip-hop, but what pop music as a whole could be capable of, Slim Shady returns with an Ah-Ah-Ah-Ah-Ah-Ahrgh!

It’s so bad it could be viewed as a parody, and Eminem such a contrarian that it could be seen as an attempt to destroy his own legacy. The fact that it interpolates aspects of both ‘Without Me’ and ‘Lose Yourself’ backs this up. Or, it might just mean that Eminem had run out of steam. Apparently at the time of recording he was taking thirty to forty Valium a day, which might go a long way to explaining this record’s grotesqueness.

In the previous trio of #1s Eminem was in turns scary, hilarious, and charismatic. On ‘Just Lose It’ he sounds bored, a deadpan delivery making the predictable and unfunny lines sound worse. The video doesn’t help either, with Slim farting, vomiting, and for some reason dressing as Madonna, in a bid to ramp up some shock value.

He also takes a pop at Michael Jackson, in the video, and in the song’s one good line. What else could I possibly do to make noise, I’ve done touched on everything but little boys…? It’s especially interesting to hear this today, with MJ back in the charts and apparently fully un-cancelled following his successful biopic. At the time Jackson was pretty pissed off with this record. A couple of years later he had bought most of Eminem’s back catalogue.

Other than gleefully annoying Jackson and his unhinged fanbase, this record is largely irredeemable. And has there been a more confronting hook in a chart-topper than those bloody Ah-Ah-Ah-Ah-Ah-Ahrghs? They are genuinely jarring.

Regardless of quality, the lead single from a new Eminem album is always going to be a big deal. Straight in at number one. And the low sales climate will mean that Eminem soon benefits from a second, slightly random #1 too. Much better than this one, though, thank God.

Explicit version: