769. ‘MMMBop’, by Hanson

From an uplifting gospel classic, to some undeniable nineties bubblegum. The charts in the spring of 1997 were on a feelgood trip…

MMMBop, by Hanson (their 1st and only #1)

3 weeks, from 1st – 22nd June 1997

Having said that, though, I’m not sure that ‘bubblegum’ really does ‘MMMBop’ justice. Yes, it’s got the nonsense title, and the catchy chorus, but the verses are actually quite… grungy? The riff is not a million miles away from an acoustic version of ‘Smells Like Teen Spirit’, and the way the wordy lines bump up against the melody is quite sophisticated. Let’s not call it grunge, but note that it owes a debt to alt-rock acts of time.

Until the chorus, that is, when we leap wholeheartedly into pure-pop territory. Has there been a bigger, more instant, less forgettable, earworm in music history. Probably, but I can’t think of it right now. I can’t think of it because I’m listening to ‘MMMBop’, and am unable to focus on anything but that chorus.

I’m also remiss in calling the title ‘nonsense’, for I have just now googled ‘what is an MMMBop’, and found that it is the “sound of time passing very quickly”. How profound. Even more profound are the lyrics, which again I’d never paid much attention to: You have so many relationships in this life, Only one or two will last… When you get old and start losing your hair, Can you tell me who will still care…? Deep. Sightly clumsy – it was written by teenagers, after all – but deep.

When this record came out, all the talk in the playground wasn’t so much how young Hanson were, but how everyone thought their lead singer was a girl. Which, looking back now, seems ridiculous. It’s clearly a boy with long hair. But then small-town Scotland isn’t always the most cosmopolitan of places, and very few lads were strolling down our High Street with shoulder length blonde locks. I will credit Taylor Hanson, though, as being one of my very first crushes… He may not have been a girl, but I still thought he was cute. (I’ve just checked, and he’s still a decent looking chap in his forties…)

Taylor, and his brothers Isaac and Zac, from Tulsa, Oklahoma, had been in a band since 1992. They’d released a couple of independent albums, one of which featured a slower version of ‘MMMBop’. They were spotted playing at South by Southwest, and recorded an album produced by the Dust Brothers, who added all the cheesy touches and scratches to this lead single, which made #1 across the globe. In my review of the Spice Girls ‘Mama’ I called the same scratch effects ‘dated’, but here they seem to add to the period charm.

Do I love this as much as ‘I Wanna Be the Only One’? Probably not. Not sure why I need to compare them, other than the fact they topped the charts together, and are both feelgood classics. ‘MMMBop’ ultimately sounds a bit more of its time, though in today’s rush for all things nineties it’s definitely been reclaimed as a classic. Even in 1997 it broke through the critics’ defences, and was voted as Single of the Year by The Village Voice.

Hanson remain a going concern, with the brothers still recording and touring together. They have fifteen children between them, which is impressive. Away from music, they’re involved in a lot of charity work, and have even launched their own craft beer… wait for it… MMMHops.

8 thoughts on “769. ‘MMMBop’, by Hanson

  1. I’d call this bubblegum, but updated for the late-90s with a slight alt-rock/college rock sheen. I don’t love this song but I do like it quite a bit. I’m impressed that as teenagers/pre-teens they were able to write a song like this that had major crossover appeal (in the US, this was even played on hip hop/R&B stations in addition to Top 40, dance and adult alternative stations). Most grownups can’t write a song this catchy and hooky.

    Hanson are actually a pretty legit group. YouTuber ToddintheShadows covered them in his OneHitWonderland series and he recommended to check out their later albums and they’re actually pretty damn good. A lot of their later stuff is a good fusion of pop rock and power pop. They’re kinda like an American pop rock version of the Aussie rock band Silverchair.

    • I remember a comeback hit, ‘Penny & Me’ made the Top 10 in the UK in the mid-2000s. It was OK, very of-the-time American indie. They’re definitely a ‘proper’ band – writing their own songs, playing their own instruments – which gets overlooked because of their age, and the fact that their biggest hit is such a monster pop smash.

  2. As bubblegum/cheesy as it is, I still love this song. Just hearing it transports me back to 1997. And who wouldn’t want to be back there!

  3. Calling it Bubblegum was an attempt to compare it with 60’s Bubblegum and downplay it – so, is it catchy? Tick. is it aimed at kids? Tick. Is it well-produced? Tick. Is it better then Critics of the time think? Tick. So, Bubblegum is fine by me, that’s a good thing, it’s a great song and record. I bought their first hit album from a bargain bin after the success had passed on after the first few follow-up hits and it’s pretty good. They were varied and interesting and surprisingly mature, and this record still sounds fresh as a daisy!

    • ‘Bubblegum’ is almost always applied wrongly. It’s supposed to denote a quick rush, something that loses flavour quickly, or that quickly goes pop… But considering it’s been used to describe some of the most enduring pop classics of all time – ‘Sugar, Sugar’, ‘I’m a Believer’, this… – it really doesn’t fit.

      I’d agree MMMBop still sounds completely fresh… apart from those wicky-wicky scratch sounds that are soooo very 1997.

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