For the final act in their chart-topping trilogy, 10cc take on a sound that has grown in popularity throughout the seventies: reggae.
Dreadlock Holiday, by 10cc (their 3rd and final #1)
1 week, from 17th – 24th September 1978
Except, this isn’t the 10cc of ‘Rubber Bullets’ or ‘I’m Not in Love’. And I don’t mean that in the sense of it not being as good as those earlier chart-toppers (though that’s partly true…) I mean it in the sense that the band had split in two a year or so earlier. Kevin Godley and Lol Creme left due to creative differences; Graham Gouldman and Eric Stewart remained.
It’s a song about a summer holiday… Or is it a song about a robbery? Or a song about small moments of cultural exchange and understanding? I don’t like cricket… I love it! says the Jamaican who may be about to nick a necklace. (Except, cricket is pretty darn popular in the West Indies. Even I know that!) I don’t like reggae… I love it! replies the Brit.
It’s a song based on a holiday Stewart had had in Barbados, where he’d seen tourists trying to be cool around the locals. Think ‘Pretty Fly For a White Guy’ twenty years ahead of time. Don’t you walk through my words… sings the Jamaican… You got to show me some respect… Of course, to my 21st century snowflake ears, white people putting on Jamaican accents and singing about a ‘brother from the gutter’ jars, as it did during Typically Tropical’s ‘Barbados’. But… what’s the point of moaning about it, really? It is what it is, and it clearly comes from a place of affection.
The affection only increases in the final verse, when the singer makes it back to his hotel pool unscathed. Once there, a beautiful woman offers him her ‘harvest’ – and I’m genuinely undecided as to whether this means sex or a big bag of weed. Either way he’s thrilled. Don’t like Jamaica… I love her!
Stepping back and viewing 10cc’s three chart-toppers from afar, you’d be hard pushed to tell they were from the same band. ‘Rubber Bullets’ is the one I enjoyed most: a zany, glam-rock allegory for the unrest in Northern Ireland. ‘I’m Not in Love’ is objectively their masterpiece: a ghostly, six-minute opus of overdubs and experimentation. ‘Dreadlock Holiday’ isn’t as good as those two, for my money, as it sags in the middle and starts to drag towards the end. But it’s still got that hook – possibly the band’s most remembered line – and is another welcome interlude of clever, well-crafted arty pop.
This was 10cc’s final #1, and their final Top 10. The hits dried up pretty swiftly after this record dropped out the charts. But the manner in which their chart-toppers span the seventies is impressive. ‘Rubber Bullets’ was rubbing shoulders with Slade and Gary Glitter, and they were long gone from the Top 10 by 1978. Impressive longevity, in a fast-changing pop scene. We bid them farewell here, then. Here’s to a cool band, never dull, always trying something new, and by far the best pop group to be named after the average amount of semen in a single male ejaculation…