I described the previous chart-topper – ABBA’s glorious ‘Waterloo’ – as a ‘sugar rush’ of a song. It is replaced now at the top of the charts by what I’ll call a ‘sugar overdose’ of a song.
Sugar Baby Love, by The Rubettes (their 1st and only #1)
4 weeks, from 12th May – 9th June 1974
Why does ‘Waterloo’ work, while this doesn’t? Both songs are constructed from the same ingredients: power chords, sturdy drums, backing vocals and a big glance back to the pop of the early sixties. But ‘Waterloo’ leaves you soaring, and ‘Sugar Baby Love’ leaves you feeling icky. I am not a songwriter; but if I was I bet I’d be forever chasing and missing that fine, fine line between ‘catchy’ and ‘cheesy’.
This record starts promisingly enough, with ‘Twist and Shout’ Aaaahs that overlap and ascend. But then, fifteen seconds in, a falsetto so high and piercing that it knocks you sideways arrives. Sugar baby love, Sugar baby lo-ove, I didn’t mean to make you blue… The singer is trying to suck up to his sweetheart, trying to apologise for an unspecified misdemeanour. If was them, I’d have stuck to a letter or a phone-call. You can imagine someone performing this outside a girl’s bedroom window at night – and hopefully getting the police called on them.
Yes, All lovers make, The same mistakes, As me and you… It is another sad milepost on glam rock’s descent into the hands of rock ‘n’ roll tribute acts. In 1974, Slade went harder, Bolan went experimental (and started missing the Top 10), while Bowie was starting to look towards soul sounds on ‘Young Americans’. The Rubettes know what side they’re on, though: the backing singers keep up a persistent shoo-waddywaddy, shoo-waddywaddy throughout (though Showaddywaddy themselves turned this track down when it was offered to them!)
And yet, I do have a very high-tolerance for cheesy pop. I can’t hate this song, no matter what it represents. My feet are tapping along quite happily. However, I have an extremely low tolerance for spoken word sections in pop songs and, of course, ‘Sugar Baby Love’ has to go there. People, Take my advice, If you love someone, Don’t think twice… **shudder**
The Rubettes were a group basically put together to promote this record, which had been recorded by session musicians (shades of Alvin Stardust). It had been written for the soundtrack of a rock ‘n’ roll, jukebox musical that never saw the light of day. Which means that singer Paul Da Vinci (not his actual name), whose falsetto makes such a statement in the intro, was never actually a member of the band. They had a few other hits, with titles like ‘Juke Box Jive’, which sound like filler from the ‘Grease’ soundtrack, and still tour to this day in various iterations, thanks to a big court case twenty or so years ago where all the members tried to get The Rubettes name for themselves… If I were them I’d have been fighting to become disassociated from it…