Baby baby BABY! From one glam rock classic, to another. From the second Noddy Holder hollers that intro, we’re witnessing Slade at the peak of their powers, at the height of their popularity.
Cum on Feel the Noize, by Slade (their 4th of six #1s)
4 weeks, from 25th February – 25th March 1973
With it, they’re bringing the same attitude as in their previous #1, ‘Mama Weer All Crazee Now’. Noddy lists all the things about which he simply does not give two hoots: So you think I’ve got an evil mind, Well I’ll tell you honey… So you think my singing’s out of time, Well it makes me money… He’s got a funny face, he’s got a dirty mind… Say I’m a scumbag but it’s no disgrace, I ain’t in no hurry…
The message is, in a nutshell, who cares what people think or say about you when you’ve got a chorus like this one coming up: So come on feel the noise, Girls grab the boys, We get wild, wild, wild… At your door! It’s another hit designed for the audience to scream back to them, for football crowds to chant, for kids up and down the land who just want to have a good time. Is it a bit simplistic, a bit repetitive? Maybe. Does it need to be a full four and a half minutes long? Maybe not. But to criticise ‘Cum on Feel the Noize’ for these things is to miss the point, and then some.
If you insisted on analysing the lyrics, you might see this as a riposte, a middle finger in the air to the critics that dismiss Slade, or perhaps even as a celebration of their fame. The I just don’t know why…! refrain could be an answer to the question: ‘How are these four bruisers from Wolverhampton suddenly the biggest band in the land?’
As with any Slade record, Noddy Holder’s vocals sell it. Nobody yells, grunts or hollers like him. Apparently the now famous ‘baby, baby, baby’ intro was stitched on from an earlier soundcheck. As with other Slade records, whip-cracking handclaps come in to take us home. And as with the previous #1, Sweet’s ‘Block Buster!’, I can’t help but feel that an even heavier production, more bass, more oomph, would improve it even further.
When I said that ‘Cum on Feel the Noize’ announced Slade as the biggest band in the country, I meant it. The single entered the charts straight in at #1, something that had only happened four times previously: once each for The Beatles and Cliff/The Shadows, and twice for a certain Elvis Presley. That’s the company that Slade were now keeping, and they’ll enter at the top of the charts twice more before the year is out.
You’d have to say that this Slade’s most famous (non-Christmas) hit. A chorus that most people could have a go at, even forty-seven years later. It was covered in the eighties, by Quiet Riot (and taken to the Billboard Top 5), and in the nineties as a ‘B’-side by Oasis, who often included it in their live shows. It lives on. It is a classic. Come on, press play below, and feel the noize…