Act III of the Merseybeat spring offensive sees Gerry and the lads score a quick return to the top. ‘How Do You Do It?’ and ‘I Like It’ acting as the bread; The Beatles’ ‘From Me to You’ as the filling. A sandwich to change pop music as we know it.
I Like It, by Gerry & The Pacemakers (their 2nd of three #1s)
4 weeks, from 20th June – 18th July 1963
The previous two songs were super perky, ultra-upbeat, and positively dripping in youthful enthusiasm, and the formula isn’t altered very much here. We get a swingin’ little intro, and then: I liiike it, I liiike it…! If you didn’t know that Gerry & The Pacemakers were Liverpudlian, then you do know. This is a great record, but Gerry Marsden’s scouse rasp is possibly the highlight of the whole shebang.
I liiike it…. I liiike it… I like the way you run your fingers through my hair… And I like the way you tiddle my chin… I docked ‘From Me to You’ a couple of points for being a little simple, a little gauche. And I suppose I’ll have to do the same thing here… Except. The charm of this song – of this whole embryonic musical movement – is its down-to-earth charm. These are regular blokes singing a regular, catchy song about love; there are no flowery romantic declarations from note-perfect crooners (see: Frank Ifield) or glossy-teethed American superstars (see: Elvis) here.
Look, for example, at the line: And I like the way you straighten my tie, And I like the way you’re winkin’ your eye, And I know I like you…! Or the And I like the way you let me come in, When your mama ain’t there…. (wink wink) It could have been written by a fourteen-year-old, and that’s all part of the allure. I suppose all the big British pop movements had their roots with kids on the streets: punk, Britpop, garage… and Merseybeat is no different. Music for kids; by kids.
Just like its immediate predecessors, ‘I Like It’ is another short, sharp pop song; another two minute wonder. And like all the best pop songs there’s nothing too sophisticated going on here. In fact, I’ve covered many better-sung and better-performed songs on this countdown. But… this is the glorious sound of four boys jamming away in their garage, and it presses all my buttons. And ‘boys’ they truly were – Gerry, his brother Fred, Les and Arthur were all aged around twenty when their careers went stratospheric. For a while, in the summer of ’63, the smart money might have been on this four-piece going on to be the biggest band on the planet…
But, of course, that didn’t happen. Perhaps the reason I was a bit harsh on ‘From Me to You’ in my last write-up is that it comes loaded with the knowledge of what The Beatles would go on to do. It’s a perfectly decent pop song but, in my opinion, wouldn’t come near a Beatles Top 20. Whereas, ditties like ‘How Do You Do It?’ and ‘I Like It’ were as good as it got for Gerry and the gang. This is all we know them for; and that’s fine.
Before we finish, I’d like to indulge in a bit of a metaphor. Bear with me, and picture if you can these three Merseybeat chart-toppers from April-July 1963 as a huge meteor killing off hundreds of dinosaurs. These dinosaurs being… *clears throat* … Adam Faith, Anthony Newley, Michael Holliday, Frankie Vaughan, Alma Cogan, Helen Shapiro, The Everly Brothers, Tommy Steele and countless other artists who never topped the UK charts and who I can’t therefore link to… Their careers were all pretty much obliterated (or, at least, heavily affected by) this unstoppable Merseybeat fireball. May they rest in peace. Vive la revolution!