78. ‘It’s Only Make Believe’, by Conway Twitty

Before we begin writing anything about this record, let’s take a minute to appreciate the name of the man who recorded it… Mr. Conway Twitty. It’s a strange name – ‘Conway’ being quite rugged and windswept, and ‘Twitty’ being somewhat less so. It’s a name you don’t forget in a hurry; which I suppose is a good thing in show-business.

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It’s Only Make Believe, by Conway Twitty (his 1st and only #1)

5 weeks, from 19th December 1958 – 23rd January 1959

And note! I’ve finally – seventy-eight number ones in! – managed to locate some genuine cover art to stick at the top of my post. This, I am strongly led to believe, was the genuine cover that people would have seen in British record stores when they went to pick up their copies of ‘It’s Only Make Believe’.

To the song. A guitar strums… People see us everywhere… Another strum… They think you really care… Strum… But myself I can’t deceive… I know it’s only… Make… Believe… Conway loves a gal, but she ain’t lovin’ him back. Bizarrely enough, it sounds quite like the intro to ‘Runaround Sue’ – but that’s a story for another day.

My only prayer will be, Some day you’ll care for me, But it’s only Make… Believe… Is she using him to get back at an ex? Is she leading him on? Is she just a tease…? The reasons as to why they are leading this pretend-life remain tantalisingly out of reach. But Conway’s got it bad. His heart is a-achin’.

This is a rock ‘n’ roll ballad. We’ve toyed with the concept up to now. Was ‘It’s Almost Tomorrow’ the first? Or was it ‘Young Love’? Or was it neither? Because this is heart on your sleeve balladry. This is the real deal, and the starting point for all manner of Bon Jovi / Aerosmith-type fist clenching, air-punching soft-RAWK. Not that it actually sounds anything like a late ’80s power ballad; but mark my words – the seeds are being sown. The lyrics are super-overwrought: lots of my all, my everything, I’d give my life for you etc. etc. But Twitty sells it, just about, with some top-notch wailing. You really believe that his heart is cracking in twain as he sings.

This is also, I’m pretty confident in saying, our first slice of country rock at the top of the UK charts. We’ve had country before – a bit of Frankie Laine here, a little Slim Whitman there – but this is rock ‘n’ roll with a country twang. The Eagles, Dolly and Shania, even Tay-Tay before she went basic, stem from this kind of thing.

I know, I know… That’s a very bold statement. But it’s useful, as we reach the end of 1958, to take a step back and admire the bigger picture. We’re over two years into the ‘rock’ age and, as I’ve commented on several recent chart-toppers, there is more and more of a fusion going on. Songs like ‘The Story of My Life’, ‘All I Have to Do Is Dream’ and ‘It’s All in the Game’ topped the charts this year, and were all pop songs – hummable, easy listening numbers – with a distinct whiff of rock ‘n’ roll. The year started out with two utter classics – tracks one and two on Now That’s What I Call Rock N Roll: ‘Great Balls of Fire’ and ‘Jailhouse Rock’. Since then, though, the overriding theme of 1958 has been one of much ‘blander’ rock ‘n’ roll. And so ‘It’s Only Make Believe’, is in many ways the perfect track to round the year off – a rock song much more likely to appeal to mum, and gran, than the kids.

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The worst thing about this whole record is that Conway Twitty was not the singer’s real name. Boo! He was actually one Harold Jenkins, and apparently got his stage name after blindly opening a map and finding a town named Conway in Arkansas and one called Twitty in Texas. So far, so C&W. ‘It’s Only Make Believe’ was his only big success on the UK charts, so I make it three-in-a-row in the one-hit wonders stakes. He stumbled through the 1960s before becoming an absolute demon on the US Country Charts in the ’70s and ’80s, with hits like ‘Tight Fittin’ Jeans’ and ‘Red Neckin’ Love Makin’ Night’. Yee-haw! Best of all, he lived in a self-built multi-million dollar ‘country music entertainment complex’ called, wait for it… ‘Twitty City’. He died in 1993, aged but fifty-nine.

We’ll leave him here, caterwaulin’ us into 1959, the final year of the decade that gave us rock ‘n’ roll, Elvis, Buddy and Jerry Lee. Beyond that lie the 1960s, and nothing much of musical interest happened then. Did it?

41. ‘Sixteen Tons’, by Tennessee Ernie Ford

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Sixteen Tons, by Tennessee Ernie Ford (his 2nd of two #1s)

4 weeks, from 20th January to 17th February 1956

Hmmm… What’s going on here, then?

It is more interesting, I suppose, approaching these distant number ones – apart from the handful that I already knew – and not knowing what I’m going to get. It wasn’t always like this – for most of 1953 and ’54 the chart toppers followed a rather overwrought formula. Now they are growing much more eclectic.

But, at the same time, I feel ‘Sixteen Tons’ has been done before. We’re back on ‘Man from Laramie’, ‘Hernando’s Hideaway’ territory here – back in the cheesy Western soundtrack album. This is what I expected from a man named Tennessee Ernie Ford, much more so than his earlier, bombastic #1: ‘Give Me Your Word’.

It’s a song about loading something… coal, I think… Loading sixteen tons of it, to be precise. You load sixteen tons, what d’ya get? Another day older and deeper in debt. St Peter don’t you call me cos I can’t go, I owe my soul to the company store… The singer is a hard man; shovellin’ sixteen tons ain’t nothin’ to him, no Sir.

After describing his working day, he goes on to big himself up: raised by a lion, fightin’ and trouble are his middle names, if you see him coming then you better step aside etc. etc. One fist of iron, the other of steel, If the right one don’t get you then the left one will… It’s all a bit silly, but Ford sings it with tongue firmly in cheek. He even giggles at one point, as he delivers the line: Can’t no high-toned woman make me walk the line… He knows it’s silly – and the listener can enjoy it for what it is. But, importantly, he doesn’t disrespect the song. It’s skilfully done. I kind of wish it had been Tennessee Ernie singing ‘The Man from Laramie’, rather than stiff old Jimmy Young, as what that song dearly needed was a slightly looser delivery; a delivery with the eyebrows raised. I’ve had a look, but unfortunately can’t find any sign that he ever recorded a version.

The only musical accompaniment to the lyrics is a guitar/clarinet combo, some light drumming, and some finger clicks. It’s minimalist. In fact, almost all of the most recent number ones have toned down the orchestral accompaniment and the backing singers (‘Rose Marie’ and ‘Christmas Alphabet’, the simple guitar riff of ‘The Man from Laramie’ and ‘Hernando’s Hideaway’s castanets). Unfortunately, at the same time, ‘Sixteen Tons’ resurrects a technique that we haven’t heard for a while – the THIS IS THE END OF THE SONG! technique. We end on a long, drawn out repetition of the final I OOOOOWWWWEEEEEE MY SOOUULLL blah blah blah… line. It spoils the whole song, truly it does. The sooner this trick dies a death the better!

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Each time I’ve listened to this track over the past half hour, somewhere in the back of my mind is the nagging suspicion that I’ve heard this somewhere before. I probably have – it is Ford’s signature hit, after all. And it’s a simple song. So simple that it sounds like it might be… Nope, I can’t place it.

And on that note, we will bid farewell to Tennessee Ernie Ford. But don’t you worry about him. He had a long and distinguished career back in the US, in the Country & Western world, releasing albums such as ‘This Lusty Land’, ‘Great Gospel Songs’, ‘Civil War Songs of the North’ and, er, ‘Civil War Songs of the South’ (maybe it was a ‘Use Your Illusion’ I & II kind of thing?) Whatever, he had clearly found his niche. He also had a TV show – ‘The Ford Show’ – and a catchphrase: ‘Bless your pea-pickin’ heart.’

Yee-hah! Let’s leave it there…

37. ‘The Man from Laramie’, by Jimmy Young

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The Man from Laramie, by Jimmy Young (his 2nd of two #1s)

4 weeks, from 14th October to 11th November 1955

He’s back. Like Rosemary Clooney earlier in 1955, Jimmy Young grabs two chart-toppers – his only two chart toppers – in pretty short order. Burning briefly but brightly.

Back in the autumn of ’53, when Frankie Laine was pounding the charts with hit after hit, I introduced the concept of the ‘shadow hit’ – the song that does well because it follows on from a massive hit record. Laine spent 18 weeks at number one with ‘I Believe’ before the somewhat less memorable ‘Hey Joe’ grabbed a fortnight in its wake. Well, we have our second ‘shadow number-one’ right here. As much as I struggled to appreciate Jimmy Young’s interpretation of ‘Unchained Melody’, I cannot argue that it isn’t a classic and a 20th Century standard. ‘The Man from Laramie’, however…

It’s a song that tells a story. The story of a man. The man from Laramie. The man with the peaceful turn of mind, kinda sociable and friendly, friendly as any man could be… BUT underestimate him at your peril. For you never saw a man outdraw – the Man from Laramie! The ladies loved him, everyone admired him, danger was this man’s speciality… You get the picture.

Musically this is very watered down, music-hall Country & Western (BBC C&W, perhaps?) compared to the record it replaced at the top. The music itself is nothing more than an irritatingly simple rhythm picked out on a guitar. It’s all about the lyrics. And lyrically we are deep in the Wild West. Shoot-outs at noon, a fearless stranger with notches on his gun…

It’s a strange song. At least, it’s a strange song to have topped the sales charts for a whole month. The lyrics are so incredibly specific that they would only really make sense if they were from a musical or a movie (*Googles frantically*) And yes – ‘The Man from Laramie’ was indeed a film, a Western (obviously) starring James Stewart and this was the theme song. Our old friend Al Martino recorded – and only reached #19 – with his version. Jimmy reined supreme.

Out of interest, I gave the Martino version a listen. And while it’s the same cheesy song, with lyrics about shoot-outs blah blah blah that just sound weird away from the context of the movie, it sounds more professional, more polished, classier… better! I’ve mentioned it before – and I’ll doubtless mention it again – but this really has been a dominant theme among these early number ones. Americans really were doing it better. Why did they sound so cool, while the Brits still sounded so uptight and stuffy? Don’t believe me? Here’s a link to the Al Martino version. Compare and contrast it with the video below.

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I don’t need to go over again how I endured hours of Jimmy Young on the radio during my formative years (read all about it in the ‘Unchained Melody’ post). The hits dried up soon after he claimed these two chart-toppers and by the sixties he had moved into broadcasting where he remained popular and well-respected for four decades. I can’t help feeling, though, that he was someone who resented newer, more successful pop stars. I bet he loved complaining that you couldn’t make out a word Mick Jagger was singing. That music was so much better in his day. That kids these days didn’t know they were alive. He just had that air about him… (God, I clearly still have issues regarding those long car journeys that need working through.)

Anyway, if you enjoyed this latest chart-topper, this strange, time-capsule of a song with lyrical references to a movie that nobody has watched for decades, then you are in luck. Hang around for the 38th UK #1, coming shortly.

36. ‘Rose Marie’, by Slim Whitman

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Rose Marie, by Slim Whitman (his 1st and only #1)

11 weeks, from 29th July to 14th October 1955

Yee-Hah! I hoped, back when Tennessee Ernie Ford was topping the charts with ‘Give Me Your Word’, that we might be seeing our first Country and Western #1. Well, Ernie didn’t quite live up to his name but we didn’t have to wait long. This is country with a capital C O U N T R and Y.

Slim Whitman stands alone on the prairie. The setting sun casts an orange glow across this horizon. Cacti spread their long shadows over the dirty ground. A tumbleweed bounces lazily by. Slim picks up his spittoon, clears his throat, and begins… Oh Rose, my Rose Marie… I love you… I’m always dreaming of you…

It’s an atmospheric record, I’ll grant you that. Just a piano, a simple rhythm and that weird noise which is the epitome of old, Nashville C&W: strange and echoing, made either by guitars submerged in water or sped up recordings of whale noises. You’ll know it as soon as you hear it.

Anyway, Slim can’t forget Rose Marie, and even wishes he’d never met her. Then he hums as he thinks of her. It’s quite effective. You really can picture him wandering plaintively past hail bays and broken barn doors, as the light finally fades.

There are definitely some pros to this 36th UK chart topper: it is quite an understated ballad, lacking the OTT grandstanding of some of its predecessors, while there are definitely some ‘rockier’ elements to the song too in the twangy guitars and the piano riff. But there are definitely some cons too: Whitman’s voice comes far too close to yodelling for my liking (My Ro-OOse Marie), for example. Some nice touches; some things jar.

I was planning to write something indignant about this record spending 11 (Eleven!) consecutive weeks at the top – setting a record that would last for thirty-six years. But the more I listen to it, the more ‘Rose Marie’ is getting under my skin. It’s simple, it’s heartfelt, it’s kinda cute. There’s another fade, rather than a bombastic finale: a long drawn out note and a piano refrain.

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It’s not a bad way to claim your sole chart-topper – double figures then out – though Slim Whitman did have a handful of other hits. Pictures of him show a very dapper looking pseudo-cowboy with a natty little moustache. It almost goes without saying, by now, that he lived to a ripe old age: dying at ninety in 2013. ‘Rose Marie’ itself (herself?) dates from far earlier than 1955 – from a 1924 opera of the same name, written by none other than Oscar Hammerstein II. And that, fact fans, is that.

13. ‘Hey Joe!’, by Frankie Laine

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Hey Joe!, by Frankie Laine (his 2nd of four #1s)

2 weeks, from 23rd October to 6th November 1953

One thing you soon realise as you become a seasoned chart-watcher (OK, chart-geek), is that songs don’t do well on the charts just because they’re good. Being good often has no correlation to whether or not a song is a hit.

Of course, sure, there are plenty of songs that hit the top of the charts because they’re brilliant. We’ve already seen ‘I Believe’ – a stone-cold classic – and we’ll see many, many more as we meander down this long list of Number 1s.

There are also the catchy numbers: not always classics, but songs that hit the right vein at the right time (‘Look at That Girl’ being one such) and you can completely understand why they got to the top.

Then there are the novelty hits, the so-bad-they’re-good hits, the comeback hits, the posthumous hits… Songs hit the top for a hundred and one reasons.

But one of the most interesting reasons for a song hitting the top is what I am dubbing – for the very first time, right here – the ‘shadow hit’. Example: Frankie Laine has just spent 18 weeks at #1 with a monster hit. He releases ‘Hey Joe!’, a song nowhere near as powerful, nowhere near as epic, nowhere near as good, and within a fortnight it’s hit the top spot. Had he released ‘Hey Joe!’ first, would it have performed anywhere near as well…? I’m going to have to say ‘nope’.

Not for the first time, I’ll describe this record as a bit ‘musical theatre-y’. The ‘Joe’ of the title is the singer’s love rival, and the song is basically a two-minute long pea-cocking session, a listing of why the girl should ditch Joe and get with him. I can picture the two of them having a dance-off in a barn: Frankie Vs Joe, two parts ‘Oklahoma’, one part ‘West-Side Story’.

Hey Joe! She’s got skin that’s creamy-dreamy, eyes that look so lovey-dovey, lips as red as cherry berry wine… She’s a honey, she’s a sugar pie, I’m warnin’ you I’m gonna try, to steal her from you… Lyrically it’s a bit…rich. He and Joe, it turns out, were buddies. But no longer. Girls’ll do that to a guy.

It’s not terrible. It’s up-tempo, it’s jaunty (I don’t think I’ve ever written that word so often as since I started this blog), it’s diverting and doesn’t outstay its welcome. It’s very wordy – again – and there’s another guitar solo: a genuinely trippy fifteen seconds with an effects pedal that is at least twenty years ahead of it’s time. It is completely different to ‘I Believe’, and nobody could have accused Mr. Laine of resting on his laurels.

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Late 1953 was a period of utter chart domination for Frankie Laine. Having seen that he had three chart toppers in quick succession, I looked up the actual charts for this period and, in ‘Hey Joe!’s 2nd week at the top, Frankie also had brand new hit ‘Answer Me’ (more on that to follow soon) at #3, ‘Where the Winds Blow’ at #5 and the record-setting ‘I Believe’ still at #6 in its 31st week on the chart. A chart which only had 12 places! Very few artists can claim to have ever had four songs in the top six.

So, there we have it. Our first ‘shadow’ number one. More will follow, don’t you doubt it, scurrying along in the wake of bigger, better hits. As an interesting aside, some sources list this song as ‘Hey! Joe’ – the ‘Essential Frankie Laine’ album on Spotify being one. But the Official Charts Company, which I feel compelled to go along with due to years of loyalty, have done away with the exclamation mark. And I think that’s a bit of a shame. What song title isn’t enlivened by an exclamation mark?