796. ‘Deeper Underground’, by Jamiroquai

And so Jamiroquai, a nineties chart mainstay, score their only number one single. Should we class them alongside Dusty, Quo, and a-Ha, as one of the great one and only #1 acts? Or is one chart-topper par for their course…?

Deeper Underground, by Jamiroquai (their 1st and only #1)

1 week, from 19th – 26th July 1998

‘Deeper Underground’ isn’t the first record you’d think of as Jamiroquai’s only #1, and it’s not a record I’ve heard much over the years. So two things strike me as I listen to it now. First, that it’s obviously from a movie soundtrack, as no normal pop single has this much time to open, with strings and ominous chords, never mind a monster’s roar. It was from the big 1998 summer blockbuster ‘Godzilla’, which was fairly successful at the box office but was panned by critics.

The second thing I notice is how heavy this record is. By the time I was a teenager, Jamiroquai were a byword for naffness, mainly brought about by lead singer Jay Kay’s collection of silly hats. Many of their other big hits veered towards a disco cheeriness, but ‘Deeper Underground’ has an edge to it, underpinned by a scuzzy funk riff. They had been acid funk pioneers in the early nineties, and this is definitely not their most commercial moment. When the lyrics finally arrive, Jay Kay almost freestyles over the aggressive beat.

As a soundtrack hit, the lyrics have to relate to the movie they feature in. But Jamiroquai manage to twist lyrics about going deeper underground to escape a massive, city-smashing monster, into what seems like a song about paranoia: Something’s come to rock me, And I can’t keep my head, I get nervous in the New York City streets, Where my legacy treads… The video takes a more literal approach to the subject matter, with Jay Kay dancing his way around death as Godzilla, and any number of crashing taxis and helicopters, destroy a cinema, all with very dated CGI.

I had thought that this record sampled Led Zeppelin, and although the riff is cool it’s not quite at Led Zep standards. This is because I was confusing it with the other big hit from the ‘Godzilla’ soundtrack, Puff Daddy and Jimmy Page’s ‘Come With Me’, which is based around ‘Kashmir’. That one made #2 around the same time (and is Page’s only Top 10 hit in the UK, either with or without Led Zeppelin).

As ‘Deeper Underground’ descends into even nastier, funkier territory, the synths grow harsher and harsher until it sounds a bit like I imagine electro-shock therapy would. It’s cool. I like it. I’m glad that this is Jamiroquai’s only #1, over the much more mum-friendly ‘Canned Heat’ or ‘Cosmic Dancer’. Though their greatest moment remains ‘Virtual Insanity’, which was one of my favourite tracks on ‘Now 37’ back, as they say, in the day.

In my intro I called Jamiroquai a ‘nineties mainstay’, but that wouldn’t seem to do them justice. I’ve just discovered that they were the 3rd best-selling UK act of the decade, behind Oasis and The Spice Girls. Which is very impressive for a band that many write off as one guy and some hats (though as much as I’ve enjoyed writing this review I was probably hasty in naming them alongside Dusty and Status Quo…) ‘Deeper Underground’ remains forgotten amongst their back-catalogue it seems, as it is nowhere to be seen on their Spotify popular tracks. On the same platform’s ‘This Is Jamiroquai’ playlist, it is buried away as track twenty-eight.

5 thoughts on “796. ‘Deeper Underground’, by Jamiroquai

  1. As an Australian born in 1999, I remember hearing Jamiroquai’s music quite a bit as a kid in the early-to-mid-2000s, especially “Canned Heat” (Napoleon Dynamite is probably most responsible for that song being as known as it is) and “Virtual Insanity”. His voice conjures up some nostalgia not gonna lie.

    I’ve never heard this song and am surprised it’s his only No. 1. This is pretty damn cool. The psych-funk/rock sounding riff reminds me of something Funkadelic would’ve done in the early 70s. Typical break-beat drumming of this time. This is definitely one of the better No. 1s of 1998.

    • Yes they were very radio-friendly in the late 90s. No surprise that they were big in Australia too. I was surprised, though, by the stat about them being the 3rd biggest sellers of the decade!

  2. JK had a great run of singles, especially when he moved away from the more Jazz-flavoured stuff and went pure disco-revival. This is an interesting one, but it never quite gelled with me, and the link with the movie didnt impress me as I wasnt fussed about Godzilla and stayed unimpressed with anything Godzilla-related until this year’s re-imagining blockbuster with subtitles. So, he did WAY better and Canned Heat or one of many others should have been the chart-topper.

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