One of the reasons that ‘Spice Up Your Life’, the Spice Girls hot new single, didn’t stay at number one for very long is perhaps because Spice mania was cooling off. But another is that one of the year’s (nay, the decade’s) biggest hits was waiting in the wings…

Barbie Girl, by Aqua (their 1^st of three #1s)

4 weeks, from 27^th October – 23^rd November 1997

Hiya Barbie… Hi Ken… Before we get to the song’s subject, and the lyrics, we should note that otherwise this is fairly standard, late-nineties Eurodance beat and production. Synth strings and an airy keyboard line (I think the technical term is ‘Balearic’). Fill it with generic lyrics about reaching for the sky and living it large, and you’d have a standard dance hit, on a par with Whigfield’s ‘Saturday Night’, say. But the melody and the production are not why this was such a big hit.

‘Barbie Girl’ was so huge because of its subject matter, and how it somehow manages to be utterly dumb and yet quite clever; an annoying novelty and yet a total earworm. Take two of the song’s biggest hooks: Come on Barbie, Let’s go party… Ah, ah, ah, yeah… and Life in plastic, It’s fantastic… The first is stupidly simple, and yet it’s been in your head for the best part of three decades. The second is actually quite brilliant. The whole song succeeds because it constantly straddles this line between greatness and nonsense.

You could make too much of the song’s social commentary. It’s got some fun lines, and some borderline innuendo; but it’s hardly a feminist manifesto. The song’s best section is the second verse, because the way the beat rests before swishing into it is great, and because it contains the most ‘challenging’ lyrics. I can act like a star, I can beg on my knees… Barbie chirrups, before Ken ignores her with a Come jump in, Bimbo friend, Let us do it again… (Personally, René Dif’s gravelly, sleazy ‘Ken’ is the reason this song works. I think if it were all on Lene Nystrøm’s high-pitched ‘Barbie’ it would really start to grate.)

I think this also might be an example of the ABBA-factor, which I’ve mentioned before with non-English speaking acts. Because English wasn’t Aqua’s first language, the lyrics are perhaps simpler than someone with a native-level ability would have come up with. But this also means that the lyrics stick very easily. Aqua were Danish, and this was the third single from their debut album. They had been around since 1989, though the closest they’d come to success was as Joyspeed, with this truly spectacular happy-hardcore version of ‘Itsy Bitsy Spider’.

Mattel, the creators of Barbie, were not amused by this global smash, claiming that it besmirched the doll’s image and turned her into a ‘sex object’. They embarked on a five-year lawsuit, while Aqua’s label filed a countersuit for defamation. Both were dismissed, the judge wrapping up with the brilliant line: “Both parties are advised to chill.” By 2009, Mattel’s stance had softened, and they were using the track in adverts. By 2023, they had licensed the song for use in the ‘Barbie’ movie, as well as a remake by Nicki Minaj and Ice Spice. In fact, watching the video to ‘Barbie Girl’ now, it’s interesting to see just how similar it is to the world created for the movie.

You’d have gotten very long odds on Aqua having any follow-up hits, as this has ‘one-hit wonder’ written all over it. Well, not only did they not disappear, they have two further number ones to come…