Was this the most anticipated song of the nineties? The decade’s ultimate band, whose previous album had become one of the biggest in history, releasing the lead single from their third LP. In this moment, Oasis were everything, and everywhere.

D’You Know What I Mean?, by Oasis (their 3^rd of eight #1s)

1 week, from 13^th – 20^th July 1997

‘Definitely Maybe’ had the attitude, and the riffs, while ‘What’s the Story’ had the globe-straddling ambition, and huge pop choruses. ‘Be Here Now’ would have to go some to be even bigger than its predecessors… And ‘go some’ it did. Starting with the seven-minute lead…

Seven and a half minutes, in fact, that are completely overblown and ridiculous, and somehow still pretty boring. On the album version, clocking in at almost eight minutes, the scene is set with a full minute of helicopters, feedback, bleeping and blooping, before the song even starts. The first chorus doesn’t arrive until the two and a half minute mark. The final minute or so is more feedback, and psychedelic loops for good measure. Most of the verses are slow and plodding, with so many different tracks welded together that listening to it, especially on headphones, can be a trippy experience. There’s a decent song in there, somewhere, buried under a landslide of sound.

The best thing about ‘D’You Know What I Mean?’ is the lyrics, Oasis at their most Oasis-y. In fact it might as well be the Liam manifesto, with pearls like: Comin’ in a mess, Goin’ out in style, I ain’t good-looking but I’m someone’s child… and I met my maker, Made him cry… Is this his best vocal performance on an Oasis #1? Perhaps. And of course there are two Beatles references (The fool on the hill and I feel fine…) so blatant that Noel was clearly playing to the gallery.

It didn’t really matter what it sounded like, this was always going to go to number one, and the fact that it is so overblown and so far up its own arse makes for an interesting chart-topping record. (Though despite it selling almost 400,000 copies in its first week, Puff Daddy returned to the top a week later.) ‘Be Here Now’ was equally always going to be the year’s biggest album; but after early adulation, the critical response to it quickly soured. It is, how to say… a bit much. Obnoxious, overlong, overproduced, over-the-top. The problem was that Oasis were too big to edit, and they were taking far too much cocaine. Even the title of this record, ‘D’You Know What I Mean?’ sounds like a conversation with a drugged-up bore.

That’s not to say I don’t like ‘Be Here Now’ – it’s got some great tunes buried within it, and gets too much stick from people who probably haven’t listened to it in twenty-five years. And actually, so what if it’s a bloated whale-corpse of a record, made by a band who had spent two years gorging on champagne and coke…? That’s rock ‘n’ roll, baby. Perhaps one of the genre’s last great excesses, just two years out from the horrors of a new millennium. Which of the 21^st century’s big rock bands would even attempt something so hideously gargantuan? Coldplay? Snow Patrol? Imagine Dragons…?

In my post on ‘Beetlebum’, I pinpointed that record as the start of the Britpop comedown. Blur had taken themselves off to bed as shivering, sweating wrecks. But ‘D’You Know What I Mean?’ is the sound of Oasis keeping the party going, for better or worse, even though the morning sun is creeping through the cracks in the blinds, as the song drones on and on, and on.

It became the second-longest #1 single ever, ahead of ‘Hey Jude’ but thirty seconds behind Meat Loaf’s ‘I Would Do Anything for Love’. Never ones to be denied, Oasis’s third single from ‘Be Here Now’ will be so long that it will make ‘D’You Know What I Mean?’ seem short and sweet by comparison. And that one will be making number one soon enough.