Have I ever heard this song before…? The much-anticipated solo debut from Take That’s leading man? I was about to start my final year of primary school, fairly well up on the pop hits of the day, and yet…

Forever Love, by Gary Barlow (his 1^st of three solo #1s)

1 week, from 14^th – 21^st July 1996

There’s a chance I may never have heard ‘Forever Love’ before; but there’s also a chance I’ve heard it a hundred times and simply forgotten. It is… Dull. Bland. Pedestrian. Lacking any sort of hook, or memorable lines. Love it has, So many beautiful faces, Sharing lives, And sharing days… See what I mean. Meh.

My last two posts have been lengthy, so this one can be short and sweet. Dull love song has week at number one. Hardly the first time, and at least it was just one week. Except, ‘Forever Love’ should be so much bigger, so much more of an event. Gary Barlow was the biggest pop star in the land, striking out alone. The next George Michael, maybe?

I think he was probably trying too hard. This record is clearly well produced, something that took a lot of time and careful thought. But it’s too fussy, too needlessly ornate. The album-version intro is so long, and overwrought, that you’re bored before Gary has even opened his mouth. At the three minute mark you check how long is left, and sigh when you see there are two more to go… I’ve never written a classic pop song, but I bet nobody that’s managed it ever sat down at their piano and said ‘today is the day I write something timeless!’ You feel that Barlow probably set himself that goal, though.

The obvious comparison to make is with his former bandmate, the one who had jumped ship first and was also about to release his debut single, a cover of ‘Freedom’ by George Michael (clearly both men had the same ambition). Initially it was Gary who had the bigger hits, but it was Robbie Williams who understood better what a pop star is about, what the public wants: some catchy tunes and some showmanship. Most of them don’t care about the ‘craft’. (Also, Robbie very sensibly got someone in to help him write said tunes…)

And so Robbie will very soon eclipse his estranged bandmate. Gary has one further solo number one to come – another that, at first glance, I don’t think I’ve heard for the best part of three decades – before a decade in the wilderness beckons.