724. ‘Never Forget’, by Take That

For many, Take That peaked with ‘Back for Good’, their sixth and best-loved number one single. Where to go from there, then? Back to decent-but-unremarkable pop, such as ‘Sure’? Or do they get Jim Steinman, a kids’ choir, and a sample from Verdi’s ‘Requiem’, and throw together an extravagantly OTT remake of a track from their most recent album?

Never Forget, by Take That (their 7th of twelve #1s)

3 weeks, from 30th July – 20th August 1995

I’m sure you already know, but it was the latter. Trumpets of the type usually reserved for announcing royalty herald this next chart-topper. Angelic children’s voices telling us that we’ve come so far, and we’ve reached so high… Depending how you score on the Barlow-tolerance meter, this is either further evidence that Take That were not just another boyband… Or the sound of them, and their songwriter-in-chief, disappearing up their collective arses.

When all the choirs and the Verdi are done, and the song slips into a bog-standard mid-nineties soul-pop beat, it’s a little disappointing. Much of this song’s near seven-minute runtime is fairly mundane, but nobody remembers that. They remember the soaring chorus (that takes well over two minutes to arrive) and the extended fade-out, rather than the dull verses.

It’s now a standard boyband cliché: the song about how fame hasn’t changed them, or how fame isn’t everything it’s cracked up to be. This record might be where that trope stems from, as Howard Donald (on rare lead-vocal duty) announces weighty lyrics like We’ve had success, We’ve had good times, But remember this… while a slideshow of pictures from their childhoods plays in the video, interspersed with clips of them winning awards and generally being adored.

Again, if you have a cynical little mind (like I do) you could see this entire project as a massive humblebrag. My mind starts to wondering if Robbie left before or after ‘Never Forget’, as his voice is nowhere to be heard. But then he appears, eventually, to throw some ad-libs around in the long fade-out. Perhaps his diminished role is a clue as to why he did finally quit the band, post-recording but before ‘Never Forget’ was released. He’s had a fairly small role in all but one of their #1s (‘Everything Changes’), with nothing to suggest that he was going to be the huge solo star that he is.

I do like aspects of this single, just in case I’ve sounded too down on it. The sheer scale of it, the Jim Steinman-isation of it. The chorus is one of their very best, too. But by the six minute mark I’ve had my fill, and there’s a false ending that really tests the patience. Still, it was a huge hit – of course it was – and their seventh chart-topper in just two years. Yet it was the beginning of the end. Robbie had left, no further singles were released from the album, and there’s only a fairly limp Bee Gees cover to come before Britain’s biggest boyband are laid to rest. For a bit, anyway.

3 thoughts on “724. ‘Never Forget’, by Take That

  1. I liked this one – that in its itself was unusual, as I’d tended to love or meh their number ones but nothing in between. The hook was good as long as you didnt hear it too much, and it would have been a much better bow-out than the insipid cover…

  2. A step down from “Back for Good”, but I actually like this better than their other chart-toppers except maybe “Relight My Fire”. It actually sounds like it has some personality.

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