Normal service is resumed, after the strangest of detours courtesy of Baz Luhrmann’s ‘Sunscreen’… Here’s some A-grade, late-nineties tween-pop.
Bring It All Back, by S Club 7 (their 1st of four #1s)
1 week, from 13th – 20th June 1999
I hear the Jacksons, I hear the Archies, I hear Disney themes… I hear a whole host of influences from classic sixties and seventies bubblegum. I’ve noticed that while listening to many of the recent pop number ones, I’ve ended up spending more time working out what they’re derivative of rather than hearing them as their own entities. And there isn’t a single note in ‘Bring It All Back’ that isn’t borrowed from somewhere else. Which means I want to sneer at it – my thirteen-year-old self certainly did – but dammit I can’t. It’s just too catchy, too packed with hooks, not to grudgingly admire.
Not that it’s at all clever, or that it isn’t cynical in the way it relentlessly hits each hook after hook, as if some modern day Pied Piper has designed a song that will lure in seven-year-olds across the land. I haven’t been able to listen to it for too long this morning without starting to feel queasy. Plus there’s no edge, no hint of an underlying melancholy, to the lyrics: Don’t stop, Never give up, Hold your head high and reach the top… It almost makes B*Witched sound punk. But still, as a pure pop song, it works.
Besides, I could never truly hate this. This is nostalgia. This is watching kids’ TV while still in my school uniform, looking forward to ‘Neighbours’ and ‘The Simpsons’, before, or perhaps after, playing football across the street, with my mum cooking dinner next door… Baz Luhrmann may have just warned us against the dangers of nostalgia, but I would pay a good sum of money just to spend five minutes back in that world.
This record is further evidence of a point I made a few posts ago, about British pop sounding, and looking, cheap and tacky next to the mega-watt US stars of the day. You can imagine Britney Spears’s team hearing five seconds of this, and dismissing it with a roll of the eyes and a “that’s cute”. And yet, ‘Miami 7’, the show for which this served as the theme song, was popular in the US. Clearly even their tweens had an appetite for British cheese.
S Club 7 were the brainchild of Simon Fuller, after he had been sacked by the Spice Girls in 1997. Presumably he wanted younger, more pliable charges (who wouldn’t rebel against him) which I guess fed through to the cuter, more upbeat music. It is said that the ‘S’ in the band name stands for ‘Simon’, which feels a bit cultish, but that’s never been confirmed. With Steps around at the same time, and with Hear’Say and Liberty X to come soon, it could be said that we are in the second golden age of mixed-gender pop groups, after the days of Bucks Fizz, Brotherhood of Man, and a certain quartet of Swedes (I hesitate to type out that band’s name, in case a casual skim-reader thinks I’m actually comparing them to S Club 7!)
I will happily admit, however, that S Club 7 have much better songs to come… At least two of which are genuine pop classics. Their sound matured, while their songwriters remained skilled at using strong reference points for their hits, be it Motown, disco, or even classical interpolations (see 2000’s ‘Natural’). Plus, I’ve met Bradley McIntosh – the only chart-topping artist I have ever touched – and he was cool.



















