Our next number one was a huge hit, a very popular song then that remains so now. Many of its lyrics and hooks are familiar to me, despite not listening to the song very often in the intervening twenty years or so. And yet…
Dilemma, by Nelly (his 1st of four #1s) ft. Kelly Rowland (her 1st of two solo #1s)
2 weeks, 20th October – 3rd November 2002
And yet, I can’t quite figure out why this was such a big song. And I don’t really know how to approach it. Is it cheesy? It is an unabashed love song… Or is it cool? One third of Destiny’s Child and the year’s big breakout rapper should equal pretty cool… Or is it a novelty? Any song that rhymes ‘boo’ with ‘you’ could be filed under that category… None of this is to say I dislike it. It’s smooth, it’s memorable, it’s so very rooted in my memories of my final year at high school. I just struggle to place it.
Maybe the best way to view is as classic hip-hop, an old-school slow jam in the tradition of LL Cool J. The crackly vinyl in the intro, the record scratches, the nursery rhyme melody, the cheesy lyrics, all become acceptable if this is a loving nod back to the hip hop of the eighties and the nineties. It’s strange though. Tracks like this were ten-a penny on top of the Billboard charts, but in the UK this type of hip-hop rarely had as big an impact as this.
In fact, still, even in 2002, the number of hip-hop chart-toppers has been limited. Eminem, sure, and some rapped verses in pop songs. Was Afroman rap? Shaggy? There’s UK garage too, like So Solid Crew, but that’s slightly different. The last pure US hip-hop #1 was arguably Run-D.M.C, way back in 1998, and that was a remix of an old tune. Beyond that there was Puff Daddy, and LL himself, in 1997.
And yes, the number one is only one record out of a whole chart, and rap songs had been featuring in the Top 40 for decades by this point, but still. If this was a blog on the US charts (where it was #1 for ten weeks) then ‘Dilemma’ wouldn’t stand out at all. But in the UK it does feel like a slight outlier among the talent show pop, the boybands and the dance. A nice outlier, though. A smooth palate cleanser after our usual fare.
‘Dilemma’ probably did better than your average rap single because of the first appearance of a solo Destiny’s Child star (although Beyoncé had released a song for an ‘Austin Powers’ soundtrack a few months before, this song’s success caused her to push back the release date of her debut album so as not to have to compete with her bandmate). Nelly too had just been responsible for one of the songs of that summer, the funky ‘Hot in Herre’. So momentum was behind both of them, leading to the biggest non-Pop Idol opening sales of the year, and 2002’s fourth highest-selling single.
It also seems to live on to this day, or has been rediscovered by Gen Z, as I see it crop up in reels where the ‘ahhs’ are synced with a variety of weird and wonderful things. And then there’s the now-infamous scene in the video, where Kelly appears to be using an Excel spreadsheet to write a text message, which has been doing the rounds online for years. As a songwriter you presumably want your songs to live on, but you have no control over the reasons for why they do…













