Taking up where The Jacksons left off – I’m sure any DJ worth their salt could spin this and ‘Show You the Way to Go’ together seamlessly – here’s Hot Chocolate with another slice of disco-lite.
So You Win Again, by Hot Chocolate (their 1st and only #1)
3 weeks, from 26th June – 17th July 1977
I love the guitar sound on this record. It sounds like a whale bellowing from the ocean’s depths: primal and deep. Is it even a guitar? A synthesiser? Electric violin? Whatever it is, it works brilliantly. It helps create a really thick, sticky sound, as if this whole record has been dipped in a vat of honey.
There’s also a hypnotic bass to drag you along. This record has a pretty sleazy-sounding undertone to it, which the lyrics don’t really justify. It’s a song about a man spurned: Your perfumed letters didn’t say, That you’d be leaving any day… She does sound flighty – can you really trust someone who sends perfumed letters?
So you win again, You win again, Here I stand again… Under all the heavy instrumentation, however, a great pop song lurks. There are plenty of hooks: the do-do-dodoops and a catchy middle-eight in the I can’t refuse her… line. Plus the way lead singer Errol Brown draws out the ‘lo-ser’ in the chorus is great. But I think what makes the whole song complete is the little ‘So’ in the title. It adds weight to the singer’s resignation, to the fact that he’s a schmuck who’s been fooled before and will be fooled again…
This is sophisticated, and layered pop music. There’s a marimba in there somewhere, a horn, and strings, while the rest of the band wrap themselves around the lead vocals. In my last post I mentioned bands whose sole #1 single isn’t their most famous. Hot Chocolate are better known for ‘You Sexy Thing’ (a #2) and probably ‘Every 1s a Winner’ (only a #12!) But, out of these three, I’d say ‘So You Win Again’ is the better record.
This was already their seventh Top 10 hit, though, in a run stretching right back to the start of the decade. They’d have a few more, and are still a going concern, still with three of the members that appeared on this record. Lead singer Brown, he of the velvety voice, left the group in the eighties and passed away in 2015.
Before I finish, can I just give a shout out to ‘Hot Chocolate’ as a brilliant band name? I recently called out ‘Pussycat’ for having a ridiculous name, and there is an even worse one coming up shortly. But ‘Hot Chocolate’ stays just the right side of cheesy, and sums up the group’s sound perfectly.

















