And now for something slightly different…
Flat Beat, by Mr. Oizo (his 1st and only #1)
2 weeks, from 28th March – 11th April 1999
…please don’t adjust your dial. I did earlier bill 1999 as the year of the random dance hit, and dance hits don’t come much more random than this.
Yes, it’s repetitive, but when the song is called ‘Flat Beat’ I think that’s largely the point. And yes, some of the myriad effects, pulses and throbs that make up this record are odd. But there’s something hypnotising in this track’s minimalism, and in that strange, vibrating bass riff that you can almost feel pressing against your eardrums (this is a chart-topper best appreciated through headphones).
Every thirty seconds or so, as you begin to tire of the simple beat, another little element is added, just in time. I’m imagining Mr. Oizo taking a walk through his local rainforest, and using some of the stranger sounding animal calls to decorate this tune. The intro features a woman claiming that Quentin (Mr. Oizo’s real name) is a ‘real jerkie’. The album version ends on what sounds a lot like someone taking a piss. I can’t say I truly love ‘Flat Beat’, but I do enjoy how bloody weird it is.
‘Flat Beat’ was helped to the top of the charts by Flat Eric, a yellow puppet made by Jim Henson’s Creature Shop. In the video he runs a business, answering phones and smoking frankfurters. But it was his appearance in a series of Levi’s adverts that made him famous, and that necessitated Mr. Oizo make a tune to go with them.
This is the latest – the seventh – and I believe final ‘Levi’s’ chart-topper. Since the mid-eighties we’ve had the jeans makers to thank for curios like ‘The Joker’, ‘Should I Stay Or Should I Go’, and Stiltskin’s ‘Inside’ making number one. Like its predecessors, ‘Flat Beat’ would have been nowhere near #1 without the ad campaign, but I will say that all of the Levi’s-resurrected chart-toppers have been worthwhile in their own way.
Mr. Oizo AKA Quentin Dupieux is a French DJ and filmmaker (‘oiseau’ being French for ‘bird’). ‘Flat Beat’ was a bonus track on his first album, and he’s had a few others which have been minor hits in his homeland. In the UK he has gold-star, purest one-hit wonder status, with nothing else even grazing the lower reaches of the charts.
It’s also worth noticing that, spoken intro aside, this is a purely instrumental track. Wikipedia lists it as the 25th instrumental number one, though they count ‘Hoots Mon’, and ‘Block Rockin’ Beats’ in that list, which seems generous. What’s indisputable is that there have been precious few since the genre’s heyday in the fifties and early-sixties – this is only the ‘90s second instrumental after ‘Doop’, while there were zero in the ‘80s – and that there are precious few more to come.
The album version:



















