686. ‘Oh Carolina’, by Shaggy

There’s so much to unpack with this next number one… How did this unknown Jamaican, who growls and slurs his way through his breakthrough smash, go on to become one of the longer-lasting hitmakers of the decade? Why did this summery smash, that sounds like its coming to you live from a beach bar in Montego Bay, make #1 in March? And just why is reggae the chart genre that refuses to die…?

Oh Carolina, by Shaggy (his 1st of four #1s)

2 weeks, from 14th – 28th March 1993

Let’s address that last question first. For this is the purest reggae, not the pop version of UB40, or the watered down offering of Boris Gardner. It’s ragga, its dancehall; it’s rough and grimy, so much so that you almost have to wipe the sweat from the stereo after playing it. It’s a cover of an old ska song from the early sixties, by the Folkes Brothers, the opening riff of which is sampled on Shaggy’s version, giving this a folksy, distinctive edge, a world away from the polished beats of the 1990s. This doesn’t in any way answer why reggae keeps coming back to the top of the charts – other than the fact it is impossible not to dance to songs like this – but we’re entering what is perhaps the most reggae-heavy period in chart history, between 1993 and the middle of the decade.

Once the main rhythm, and the up to date production rolls in, the song still doesn’t lose its edge. And that’s mostly thanks to Shaggy’s gruff toasting. I have no idea what he’s saying, but it all sounds pretty filthy… I believe Carolina moves her body just like a squirrel, can jump and prance… And at one point I think Shaggy claims to love how she shag… (I could just Google the lyrics, but I have no desire to prove myself wrong.)

As to why it made #1 months ahead of schedule? Well aside from a need for some escapism from a misty, miserable March, it was included on the soundtrack to the movie ‘Sliver’, starring Sharon Stone (15% on Rotten Tomatoes). Whether that helped or not I don’t know, but if it did I’m glad. This is a rough and ready song, with a wonderfully raw feel. It’s certainly Shaggy’s forgotten chart-topper, but it’s probably his most credible.

Which brings us on to the very first question I posed. ‘Oh Carolina’ has one-hit wonder written all over it, and yet… I can’t adequately explain the subsequent career of Shaggy (AKA Mr Boombastic, AKA Mr Lover-Lover), even though I lived through it. He’s somehow cool – he is an ex-Marine after all – and yet completely ludicrous. By the time of his turn-of-the-century, biggest hit (you know, the one about ‘banging on the bathroom floor’) he was basically a cartoon character. He duetted with Ali G, for Pete’s sake!

Anyway, we can address all this in good time. For now, let’s enjoy his first chart-topper, in all its raunchy, mumbling glory. (I think it helps to enjoy Shaggy when you don’t understand what he’s saying…) And, for the third chart-topper in a row, I have specific memory attached to this record. A primary school friend had a (highly unrequited) crush on a girl called Caroline. Cut to our Primary 4 disco, where we requested this song on his behalf, made sure the DJ announced who it was for, and an entertaining meltdown ensued…

3 thoughts on “686. ‘Oh Carolina’, by Shaggy

  1. Good fun, this, as Shaggy usually is. I was well into the reggae revival of the 90’s and Shaggy went on to massive success against expectations. It was a breath of fresh air – and still is, I just bought If You Like Pina Colada a cover of Rupert Holmes’ Escape featuring Shaggy and Rayvon as if it were still 2001, and it’s fun too. Summer and reggae belong together…. 🙂

    • I’d guess that Shaggy probably makes such fun, escapist music because of his experience in the military… That’ll put being a pop star into perspective. Same goes for James Blunt, who seems like a decent, down to earth chap (though I’d listen to Shaggy over him any day!)

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