685. ‘No Limit’, by 2 Unlimited

I know that, in the real world, people don’t usually buy records just to get rid of the previous number one. They buy them because they like the song, or they like the singer, or because they found them in the Woolies’ bargain bin… But, after Whitney Houston had set up camp at the summit for the entire winter of 1992-93, the record that finally replaced it feels refreshingly… different.

No Limit, by 2 Unlimited (their 1st and only #1)

5 weeks, from 7th February – 14th March 1993

Let me hear you say yeah! Booting Whitney out the way is a proper slab of early nineties techno (or should that be ‘techno, techno, techno, techno’?) A sledgehammer synth riff, a breakneck tempo, minimalist lyrics, and a rap. Wham, bam, thank you ma’am. Job’s a good ‘un.

No, no, no, no, no, no, no, no, no, no, no, no, There’s no limit… I may have claimed in my post on Snap!’s ‘Rhythm Is a Dancer’ that dance tunes don’t need deep lyrics. But the lyrics to ‘No Limit’ make most dance tunes sound like ‘American Pie’. Lots of ‘no no’s, and a bit about reaching for the sky. The UK release even deleted the rap – a bit too wordy – and replaced it with some more ‘oh’s, and some ‘techno’s.

Is it wrong that I like this more than some (most…) of the earlier dance number ones? Records like ‘Rhythm Is a Dancer’, ‘Killer’, and ‘Ride on Time’ are lauded as classics, while ‘No Limit’ is hidden under the carpet like an embarrassing stain. Well I’m here to reclaim this song. Yes, it’s simplistic, bordering on moronic – three notes and a lot of shouting – but, damn it, it’s fun. I like dance music best when it has the aggression and energy of rock ‘n’ roll and, replace the synths with scuzzy guitars here and you’ve got yourself something pretty punk.

And I admit, I have a soft spot for this tune, because it’s one of the first pop songs that I was aware of at the time. I have distinct memories of this being sung, over and over, in my school playground. 1993 was the year I turned seven, and the songs that made number one started becoming more and more relevant to me. I apologise in advance for any self-indulgence as we head on through the tunes of my childhood, and will try to keep the reminiscing to a minimum…

I’d have put good money on 2 Unlimited being German. Something about the sheer relentlessness of the beat, the ruthless efficiency of the lyrics… National stereotypes aside, most of the finest Europop (think Boney M, Falco and Snap!) has also been of Germanic origin. And I was close! They were Dutch/Belgian, and followed the Snap! formula of a male rapper and a female singer. Between 1991 and 1994 they scored eight UK Top 10s. I’m not sure any are better than ‘No Limit’ – they certainly had a formula, and stuck to it – so it feels right that this was their one and only chart-topper.

3 thoughts on “685. ‘No Limit’, by 2 Unlimited

  1. You sure are teaching me…I either don’t remember or don’t want to remember so many damn dance songs! I will admit though…the riff is catchy.

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