Every time I come across a #1 that I haven’t heard before I assume it will be the last such occasion. And I genuinely thought that I would have remembered something – a chorus, a line – from every 21^st century chart-topper. But no, Hear’Say’s second number one has me stumped.

The Way to Your Love, by Hear’Say (their 2^nd and final #1)

1 week, from 1^st – 8^th July 2001

Though it makes sense that this was such a flash in the pan, and has been completely forgotten. The knock-off Max Martin production (Britney wouldn’t even have had this as an album track), the predictable chord progressions, lyrics like your heart is my home… It’s just so damn basic. If this is the best the year’s big new pop group can do for their second single then you start to fear for their longevity…

The two boys in the band, Noel and Danny, take more of a lead role here. And while I don’t want to be mean, I always thought they looked like two of the least likely pop group members ever. The three girls? Fine. I can see them as a sort of Atomic Kitten level girl group. But those two boys look more suited to refitting your kitchen. They can sing though – they all can sing, having gone through multiple audition rounds on ‘Popstars’ – and don’t let the side down.

Midway through, the song improves slightly, and morphs into a peppy Disney theme. A straight to VHS Disney movie, maybe. It’s still undeniably lame. And although this made number one, it did so on fairly low sales and went on to be the second lowest selling chart-topper of the year, ahead only of J-Lo’s January #1 ‘Love Don’t Cost a Thing’. Most tellingly, it sold but a tenth of ‘Pure and Simple’s total.

Hear’Say would release only one more single (the #4 hit ‘Everybody’) before the ‘Popstars’ winning line-up was ripped in two by Kym Marsh’s departure in January 2002, citing a rift in the group. She was quickly replaced, by backing dancer Johnny Shentall, for one final single. By then, public opinion against the group had turned, and they were being booed off stage and harassed at motorway service stations. They called it quits in October 2002, just twenty months after launching.

Of the five, Kym Marsh and Myleene Klass launched solo music careers (Marsh making #2 in 2003 with ‘Cry’ and Klass releasing two classical crossover albums) before moving into TV, acting and presenting. Suzanne Shaw went into stage and screen acting, as did Noel Sullivan, who I’m pretty sure I saw playing Danny in ‘Grease’ in the West End. Danny Foster is a wedding/pub singer. And to be honest, that all counts as a fairly successful end for a bunch of reality TV show contestants. Far sadder post-fame tales have been told…