110. ‘I Love You’, by Cliff Richard & The Shadows

Can there have been a more basic title in the history of popular music? This is what pretty much every rock and pop disc ever recorded boils down to – the sediment left at the bottom of the barrel once the distilling process is over… ‘I Love You.’

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I Love You, by Cliff Richard (his 4th of fourteen #1s) & The Shadows (their 5th of twelve #1s)

2 weeks, from 29th December 1960 – 12th January 1961

And it ain’t just the title that’s basic. Everything about this latest chart-topper has a bare-bones, doing-the-bare-minimum, holding-pattern feel. The plodding guitars, the solo that struggles to find a pulse, the lyrics… (*shudder*) Oh, the lyrics…

Your love means more to me than, All the apples hangin’ on a tree, And like those apples, Our love will grow, Because I… I love you… Yup. Then a bunch of similarly trite bletherings about fishes in the sea and how Cliff needs his girl near to him more than she could ever know, and then the piece de resistance: Everyone knows one and one is two, I’ll be the one, And the other one’s you…

I mean, you could moan and nit-pick, but are these lyrics really worth the time or the effort? I think what makes this record sound particularly bland is the fact that Cliff’s last effort ‘Please Don’t Tease’ showed catchy promise, while The Shadows last #1, ‘Apache’ was a bona-fide little masterpiece. What did they make of this record? Their dreamy guitar licks are the highlight of this track, licks that are rapidly becoming both a trademark and the sound of 1960, but they were clearly capable of so much more. Though ‘I Love You’ was actually written by Bruce Welsh, AKA rhythm guitarist for The Shadows, so… Either way, this is the sound of Cliff – who, let us not forget, is fairly tame at the best of times – undergoing a complete castration. It’s music for five-year-olds, the closest we’ve come to having a lullaby at the top of the charts. I’d liken ‘I Love You’ to ‘Living Doll’ – the Cliff track that it has the most in common with – but that at least had creepy sex-doll lyrics to pique the listener’s interest.

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Having put my opening statement through more serious consideration, the ‘I Love You’ sentiment obviously doesn’t cover every pop song ever written. There’s the ‘I Used to Love You’ songs, the ‘I Wish You Loved Me’ songs, the ‘I Still Love You, But You Don’t Love Me’ songs, the ‘I’m Not Sure About Love But I’d Really Like to Bang You’ songs… In fact, there are precious few pop songs in the canon with such a relentlessly optimistic view of love as ‘I Love You’ (after all, only seven songs by this title have ever made the UK charts). I take it all back – this record is nigh on unique! But that doesn’t make it sound any better. Frankly, it could do with a bit of lust, a bit of regret, a bit of SOMETHING just to make it mildly interesting.

It does at least give us a first sighting of the two titans of early sixties pop knocking one another about at the top of the charts: Cliff replacing Elvis just in time for the new year. And this won’t be the last time that these two follow one another in and out of pole position. I’d even go so far as to suggest that the only other artist whose star power could have dragged this silly little ditty to #1 would have been Elvis Aaron. In the hands of any other singer this would have #12 hit written all over it. Too dull to be any good; not bad enough to be of any interest. Next!

 

 

106. ‘Apache’, by The Shadows

The Shadows are back. But sans-Cliff. Who’s doing the singing then? Nobody! That’s who. Yep, it’s time for another instrumental interlude…

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Apache, by The Shadows (their 4th of twelve #1s)

5 weeks, from 25th August – 29th September 1960

I’ve struggled to place my feelings on the instrumentals featured in this countdown. We’ve veered from the decidedly pleasant Song from ‘The Moulin Rouge’, to the undeniably perky Winifred Atwell, to the Oh-God-Make-It-Stop! of Russ Conway and Eddie Calvert. And then I went and named Perez Prado’s ‘Cherry Pink and Apple Blossom White’ as one of the very best records we’ve heard thus far… I know that ‘Instrumental’ itself isn’t a genre – you can’t pigeon hole them all together. But still… Where does this latest one fit in the grand scheme of vocals-less chart-toppers?

It’s different, for a start, in that it’s a guitar-led track. I make this the 9th instrumental chart-topper (10th if you count ‘Hoots Mon’ with its sporadic shouting) and the first to use guitars as the lead instrument. Lots of pianos, trumpets and violins thus far; not many guitars. It starts, though, with drums. What might be described as ‘Injun Drums’, which would make sense in a song called ‘Apache’. Which means that this track, alongside Johnny Preston’s ‘Running Bear’, ensures that 1960 will go down as the year of the Native American in Popular Music.

It’s a song with a long and varied history – The Shadows’ version being neither the first nor the last – but it was originally inspired by a 1954 western movie, starring Burt Lancaster and entitled, funnily enough, ‘Apache.’ (A 1973 version of the song, by the Incredible Bongo Band, has become one of the most sampled tracks of all time, earning it the title of ‘hip-hop’s national anthem’, but that’s a story for another day…)

Perhaps one of the reasons that I struggle with instrumentals is that I find them so hard to write about. What are they about, for a start? ‘The Poor People of Paris’ didn’t sound like it was about poor people. ‘Moulin Rouge’ had precious little to do with the can-can. Russ Conway’s efforts were ice-cream van jingles in search of an actual melody. But ‘Apache’  -and this is a big point in its favour – does actually sound as if it’s about a Native American soldier, riding out into the sunset for one final showdown… Close your eyes as you listen and you’ll see him. Plus the bit where the guitars sound like a galloping horse is really cool.

It makes sense as a song, too. There’s a verse, a bridge, and then a chorus. You can kind of sing along to it. Plus, there’s a riff! Make that three from three! Dun-dun-Dun-dan-dun-dun-dan-dun… The guitars sound great, and just as twangy as those used in ‘Shakin’ All Over’. This is a great piece of music, actually. But subtle; its greatness taking time to become apparent.

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I mentioned during my post on ‘Travellin’ Light’ that for their first two #1s The Shadows, or The Drifters as they were for ‘Living Doll’, had little more to do than just turn up and tickle their instruments (so to speak). They did a bit more on ‘Please Don’t Tease’, riffing and soloing and the like, but I half suspect that they went solo just so that they could let loose a little. Hank Marvin and Bruce Welch were too talented to stay as Cliff’s backing band forever. ‘Apache’ was their first ‘solo’ release to chart, and it charted in style: five weeks at the top making it, for now, the second biggest hit of 1960 behind ‘Cathy’s Clown’. And this is only the beginning – for the next three years The Shadows will utterly dominate the UK charts. I make it 33 (thirty-three!) Top 10 hits, both with and without Cliff, before the glory days draw to an end.

Even with this early hit, The Shadows already manage two very impressive feats. Firstly, they become the first ever act in UK chart history to replace themselves at #1. And they draw level with giants such as Elvis, Frankie Laine and Guy Mitchell as the artists with the most UK chart-toppers. All of this with a record that doesn’t have any lyrics! How about that! Maybe from now on I should try harder to appreciate instrumentals… Maybe instrumentals are the way forward… Down with lyrics! Yeah! Put that on a T-shirt…

104. ‘Please Don’t Tease’, by Cliff Richard & The Shadows

Our third meeting with Sir Clifford. Just the eleven (11!) more to go…

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Please Don’t Tease, by Cliff Richard (his 3rd of fourteen #1s) & The Shadows (their 3rd of twelve #1s)

1 week, from 28th July – 4th August / 2 weeks, from 11th – 25th August 1960 (3 weeks total)

I mentioned during my last post that the opening months of 1960 have seen rock ‘n’ roll undergoing a castration at the top of the charts – all the sounds and stylings of this musical revolution diluted down to a poppy mulch (see Johnny Preston, ‘Three Steps to Heaven’ and all that.) And if this latest #1 isn’t just the blandest, most castrated version of rock ‘n’ roll going. But Goddam don’t I just love it…

You tell me that you love me, baby, Then you say you don’t, You tell me that you’ll come over, Then you say you won’t… Cliff loves a girl, but she’s leading him a merry dance. That’s all you need to know lyric-wise. It’s all something something come on and squeeze me something something your tender touch. Nobody’s coming here to have their thoughts provoked. (The use of ‘doggone’ in the second verse is worthy of note, however, as the one and only time in recorded history that a British person has ever used the term.)

No, this is a record best described as ‘breezy’, bouncing along like a light-hearted summer’s picnic, carried on a chord progression that satisfies our most basic urges and by the fact that – praise be! – The Shadows finally get something to do. Having sat through Cliff’s first two chart-toppers with barely a sniff of the action, they get a rocking little solo here and lend a cool revving sound under the Oh please don’t tease… lines in the bridge.

And, lo! Is that the sound – the merest whiff – of a riff at the beginning and the end of this record? Da-dun-dun-dun-da-da-dun-dun-da-da-da…? We aren’t in the ‘riff era’ yet – the rock songs that have topped the charts thus far have been all about the solos and the rhythm rather than any memorable, 100% guitar-led riffs. But here… It’s no ‘Smoke on the Water’ that’s for sure, but it stands out as something that you could perhaps play air guitar to. I also – and this might be a bit crazy – get a sort of Merseybeat-vibe from said riff, at least three years ahead of The Searchers and Gerry & The Pacemakers, and The Beatles obv., turning it into the dominant musical movement of the mid-sixties. Or maybe that’s just me.

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And… that’s about it for this one: with an artist as successful as Cliff you can take each of his many, many #1s as songs in their own right without needing to go into so much backstory and detail. They are all signposts on our journey through British popular music history, with Cliff at the wheel. ‘Please Don’t Tease’ is definitely one of his more forgotten hits; but one that’s worth rediscovering. And notable in its way, as Cliff and his backing group will soon be going their separate ways. The next time we hear from The Shadows – very shortly, in fact – they will be quite Cliff-less.

92. ‘Travellin’ Light’, by Cliff Richard & The Shadows

We waited a long time for Cliff to make his first appearance at the top of the UK singles chart; we didn’t have to wait long for him to return. Seven weeks, to be precise. You better get used to this…

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Travellin’ Light, by Cliff Richard & The Shadows (Cliff’s 2nd of fourteen #1s / The Shadows 2nd of twelve #1s)

5 weeks, from 30th October – 4th December 1959

‘Travellin’ Light’ treads very much the same path as ‘Living Doll’ did. In fact I wouldn’t be surprised to discover that they were recorded during the same session, within minutes of one another. It’s jaunty, it’s stripped-back… It’s, again, surprisingly minimalist. It’s a cooler record than its forbear – it would be a tough struggle to be less cool, in all honesty – as seen through the missing ‘g’ at the end of ‘Travellin’. Cliff don’t need no proper pronunciation.

His voice is light and airy, with an eerie echo. Got no bags and baggage to slow me down, I’m travellin’ so fast my feet ain’t touchin’ the ground… You can imagine him strolling alongside a dusty highway, or riding with the hobos on an empty freight train carriage. It’s a very American sounding recorded, steeped in the atmosphere of the open prairie, from Britain’s foremost rock ‘n’ roller.

And there’s something quite endearing about this song, something that ‘Living Doll’ lacked. The lines: No comb an’ no toothbrush, I got nothin’ to haul… And: I’m a hoot and a holler, Away from paradise… give it a nice homely feel. Cliff sounds relaxed, as if he’s just jamming with his buddies. The one time it does veer into cheese-territory is at the end of the bridge: I’m carrying only, A pocket full of dreams, A heart full of love, An’ they weigh nothing at all… We get it, we get it – you’re racing home to the girl you love. Whatever…

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Actually, the more I listen to this song, the more I can see an incongruity between the music and the lyrics. Music: laid-back, chilled, goin’ nowhere in a hurry. Lyrics: all about rushing to get back to ‘see my baby tonight’. The two don’t really go together. But, hey, I don’t think this type of pop song is ever designed to be put under very intense scrutiny. It is what it is; and I like it a lot better than I did ‘Living Doll.’

Still though, The Shadows (who are now properly ‘The Shadows’, having dropped ‘The Drifters’ due to legal reasons) get another chart-topping credit without having to do an awful lot. One acoustic guitar pins the whole song together. Someone shakes a tambourine. The same, dreamy surf guitar that gave us the solo in their first #1 is back, purring away in the background  with little ad-libbed guitar licks, improvised morsels of music more complex than they need to be, which suggests the guitarist – Hank Marvin, I’m guessing – may have been feeling a little restricted in his role.

To conclude, then. This is better, cooler even, than ‘Living Doll’. And yet… It’s still very safe. We are still to meet Cliff the Rock ‘n’ Roller and, by this point at the tail-end of the 1950s, looking ahead at his chart-toppers to come, I’m not sure if we will. Cliff the Rock ‘n’ Roller may already be dead and gone.

88. ‘Living Doll’, by Cliff Richard & The Drifters

In which we meet the pre-eminent British popular singer of the day. And the next day. And the next. Next. Next. Basically, there will be no escaping Cliff for the following forty years…

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Living Doll, by Cliff Richard & The Drifters (Cliff’s 1st of fourteen #1s / The Drifters – AKA The Shadows – 1st of twelve #1s)

6 weeks, from 31st July – 11th September 1959

In the intro to my post on Shirley Bassey’s debut #1 I gave it the big fanfare about living legends and national treasures and so on. And let’s be honest, the same applies ten times over for Sir Clifford of Richard. He will go on to utterly dominate UK pop music, remaining a genuine chart presence well into the 2000s, even if he is probably more famous today for singing during the rain at Wimbledon and for suing the BBC over the way they covered allegations of… (REDACTED).

Let’s get to the music shall we? ‘Living Doll’ begins with a natty little bass intro, and then… Well it’s rock ‘n’ roll; but not as we know it. I’ve mentioned many a time the idea of ‘US’ Vs ‘UK’ rock ‘n’ roll: British singers taking on the Yanks at their own game and slowly getting better at it. Let’s be honest, the odds were stacked against the Brits with Elvis, Buddy Holly, The Everly Brothers, Johnnie Ray et al against Lonnie Donegan and, um, Tommy Steele. And with the arrival of ‘The British Elvis’ AKA Cool Cliff, you might think that this is the moment for Britain to really grab the rock ‘n’ roll flag for herself!

Except, no. ‘Living Doll’ is an extremely lightweight record. A couple of acoustic guitars. Cliff’s simpering vocals. And that’s about it. Got myself a cryin’, walkin’, sleepin’, talkin’, living doll… Got to do my best to please her, Just cos she’s a living doll… This is a song that I could have sung a few lines from – most Brits could, no? – without ever having listened to it properly. And it’s a song that doesn’t do well under more intense scrutiny.

Yes it sounds cheesy and flimsy with a whiff of George Formby in the background. But beyond all that there’s the problem of the lyrics… In the previous chart-topper, Bobby Darin was giving us a ‘girl as dream’ narrative. Here Cliff is giving us ‘girl as doll’, and taking it very literally: Well take a look at her hair, It’s real and if you don’t believe what I say just feel… Pretty creepy… Gonna lock her up in a trunk, So no big hunk, Can steal her away from me… Eww. That’s taking a metaphor way too far and then some. She’s either literally a doll with which Cliff is romancing… Or an extremely submissive young lady over whom Cliff is aggressively over-protective. Either way…

The best bit of the song, by far, is the dreamy guitar solo which by the standards of the time is pretty long, loose and groovy. That, of course, is provided courtesy of Cliff’s long time backing band The Sha… No, wait. The Drifters. It’s actually quite simple: The Drifters were The Shadows until the US Vocal group of the same name (Ben E. King and co.) threatened legal action. They appeared as The Drifters on Cliff’s first five or so hit singles; this was their sole chart-topper before the name change.

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It’s pretty easy, almost a cliché, to get stuck into Cliff as an uncool, God-bothering, 2nd rate Elvis impersonator. And I’d try to avoid doing so at all costs… If his debut #1 record didn’t kind of prove all the accusations correct. He was clearly trying to sound like Elvis. He was clearly trying to look like Elvis (just look at that quiff!). And this record is him selling out just like Elvis did. Except Elvis got a good few years of genuine rocking ‘n’ rolling in before the movie studios, the army and the burgers came a-calling. Cliff got one album. (Do give ‘Rock on With Cliff Richard’ a listen, though – it’s got some decent tracks on it.)

Anyway, that’s one down for Cliff; just thirteen more UK #1 Singles to go…

https://www.youtube.com/watch?v=QK3uFgjCTeY