Birmingham’s finest return for their second chart-topper, with what might be the most obnoxious intro to a #1 single ever. Ta-la-la-la… The re-fle-fle-fle-fle-flex…! It’s brash, it’s in your face, it’s Duran Duran…
The Reflex, by Duran Duran (their 2nd and final #1)
4 weeks, from 29th April – 27th May 1984
I’m imagining Duran Duran as those annoying kids you’ll find in any school playground, the ones needing constant attention from whoever will give them it, demanding everyone watch as they dance and cartwheel around, while the quieter, more thoughtful kids go unnoticed… (I’m not reliving any childhood trauma here, honest…) The main hook – the wh-ay-ay-ay don’t you use it… – even sounds like a child’s taunt, as they stick their tongue out and wiggle their fingers in front of their nose. It’s also a pretty darn effective pop hook. Once it’s in your head, it’s there for the rest of the day.
‘The Reflex’ shouldn’t work. It’s a hot mess of a record. The foundation is standard Duran Duran: a solid bass line from John Taylor, and the same guitars from ‘Is There Something I Should Know?’ Simon Le Bon’s voice remains one that you need to be in the mood for. But on top of this they’ve chucked everything plus the kitchen sink. Steel drums, horns, choppy vocal effects, explosions… Some of it grates, but a lot of it sticks. Everything about it – from the way the band has cut up samples of their own lead singer’s voice, to their perfect mullets in the video – screams peak eighties. This song might actually be as ‘eighties’ as it ever gets. And something about its pure relentlessness carries it through to being a pretty decent tune.
Just what is ‘the reflex’, though? It is a lonely child, waiting in the park… and it’s watching over lucky clover… You must, at all costs, try not to bruise it. Apparently it has something to do with gambling. Le Bon has gone on record as saying that he’s tired of having to explain it, as he thinks song lyrics should retain their mystique. I’d hazard that he’s tired of explaining it because he hasn’t a clue what he’s been prattling on about all these years.
In the end, and just as it went when I was reviewing their first #1, the frown from my first listen slowly fades. By the fifth play I’m dancing on the valentine with the rest of them. If my two posts on Duran Duran have taught me anything, it’s don’t overthink them. Just go with the flow and enjoy yourself.
You might think a band so synonymous with this decade would have had more than just the pair of #1 hits. Still, this was their 8th Top Hit in three years, and they’d have four more before the end of the decade (including one of my favourite Bond themes). They’ll also have a couple of Top 10 comebacks: in the ‘90s with one of their best songs (‘Ordinary World’) and in the mid-00s, when synth-rock had had a big resurgence in the charts and they were suddenly the elder statesmen of the genre…

