Ah, the classic autumn Eurotrash hit. Played in bars across Europe all summer, and belatedly making #1 in the UK after the leaves have started to fall…
The Ketchup Song (Aserejé), by Las Ketchup (their 1st and only #1)
1 week, from 13th – 20th October 2002
To Whigfield, Eiffel 65 and DJ Ötzi we can now add Las Ketchup, with this slice of Spanglish surf rock. And, of course, the accompanying dance routine. They were a Spanish girl group, three sisters, and this was their first hit. And call me cynical, but when your group and your first single share a title, and that title involves ‘Ketchup’, then it’s safe to assume you’re not aiming for longevity.
But also, call me surprised, because this isn’t at all as bad as I’d expected. It’s horribly catchy, sure, and largely nonsense (‘aserejé’ is not a Spanish word, nor is ‘buididipi’, nor ‘seibuinova’) with a chorus based on ‘Rapper’s Delight’, but it’s much more of a rock song than I recalled, with the guitars switching between eighties soft, and growling surf, rock. It’s not as in-your-face irritating as some of the Eurotrash that’s gone before and, despite its obvious disposableness, it still sounds like a real song.
This is all a revelation, presumably because sixteen-year-old me wrote this off as novelty crap without giving it a proper listen. I’d still not choose to listen to it, but couldn’t promise that it wouldn’t get me on a dancefloor in double quick time after a jug of sangria. And at least it came out when I was too old to be haunted by its dance routine at primary school discos, unlike ‘Saturday Night’ and ‘Macarena’.
My teenage aloofness has also caused me to miss how bloody massive this song was in 2002. It made #1 in twenty-seven countries, and Wiki lists it as being a chart-topper in every territory in which it was released except the US, Japan, and – the only European hold-outs – Croatia. It didn’t lead to any lasting success, however, and Las Ketchup are gold-star one hit wonders in the UK. Their last release was in 2006, when they represented Spain at Eurovision, finishing twenty-first with ‘Un Blodymary’, though they continue to perform.
One other thing that had passed me by regarding ‘The Ketchup Song’, as well as its relative quality and its success, was the fact that the gibberish lyrics are alleged in Latin America to be secretly demonic… ‘Aserejé’, some religious types argued, sounds like ‘a ser hereje’ (‘let’s be heretical’), with other lyrics supposedly referring to hell and Satanic rituals. The song was banned by a TV station in the Dominican Republic on these grounds… So, press play below at your peril!

