The second last #1 of the 1960s brings up one of its biggest hits. Eight whole weeks at the top, tying with Elvis’s ‘It’s Now or Never’ (1960) and The Shadows’ ‘Wonderful Land’(1962) for the honour of longest-running chart-topper of the decade. And when you hear the chorus, you begin to understand why…
Sugar, Sugar, by The Archies (their 1st and only #1)
8 weeks, from 19th October – 14th December 1969
Sugar – do-do-do-do-do-do… Awww honey, honey – do-do-do-do-do-do… You are my candy girl… And you got me wanting you… It’s a chorus that everyone can sing, imprinted on our collective consciousness. In fact, to call it a ‘chorus’ isn’t very accurate – it is pretty much the entire song. As a record, it is undeniably catchy…
But then so are crabs. To be honest – ‘Sugar, Sugar’ is annoying, it’s simplistic, it’s basic… It’s bubble gum, and then some. Candy floss, sherbet and a huge dose of saccharine for good measure. I just can’t believe the loveliness of loving you… I just can’t believe the wonder of this feeling too… After a couple of listens you start to get a sugar-headache.
It’s one of pop music’s great clichés – love as candy. We’ve already had ‘Sweets for My Sweet’ at #1, and there will be more to come. ‘Candy Girl’, ‘Sweet Like Chocolate’, ‘Sugar Baby Love’… You can make quite the list… ‘Pour Some Sugar On Me’ (a classic, I won’t deny), ‘Brown Sugar’ (a filthy Stones’ take on the theme.) You catch my drift…
There are glimmers of hope here: the low-key verses contrast nicely with the all-out bubble gum of the chorus. And the ‘ad-libs’ towards the end are fun. Pour a little sugar on me honey… Aw yeah… (maybe a young Def Leppard were listening.) All in all though, and I say this as someone who loves pop music, ‘Sugar, Sugar’ is a bit much. I’m glad when it’s over.
Adding to the sickly effect is the fact that The Archies were a cartoon band, plus a dog, that featured in their own TV variety show, ‘The Archie Show’. To me, they look like the ‘cast’ of ‘Scooby-Doo’ went and formed a band. Their records were recorded by session musicians, several of whom quit when they didn’t get any royalties from their hits. Despite the fact that just two weeks ago we had simulated orgasms at #1, I’d have to say that ‘Sugar, Sugar’ is the more offensive record.
In fact, this is perhaps the icing on the cake for the cynical second half of 1969. We’ve had horrifying visions of an apocalyptic future, and now an equally pessimistic vision of the future of pop music. We’ve had a pre-manufactured band from a TV show at #1 already, but it feels very unfair to compare The Monkees to this… They were real musicians who quickly broke away from their confines. Here you can’t help picturing a cynical record executive laughing and chucking wads of dollar bills in the air… “Who needs real people? Who needs real instruments? It’s mine! All mine!”
Or maybe that’s too much. We’ve had so much amazing music hit number one over the past decade, so perhaps we can cut this record some slack. It what it is, and what it is is fine in small doses. Assembly-line bubblegum is here to stay, and we’ll have to get used to it as we delve into the 1970s…
The UK Number Ones Blog 