358. ‘Sad Sweet Dreamer’, by Sweet Sensation

One thing that becomes clear the longer this trawl through the charts goes on… If a hot new sound makes its way across the Atlantic – be it rock ‘n’ roll, Motown, or disco – it won’t be long before the Brits are trying it out for themselves.

Sad Sweet Dreamer, by Sweet Sensation (their 1st and only #1)

1 week, from 13th – 20th October 1974

I was genuinely surprised to find out that Sweet Sensation were a UK based band, from Manchester, so drenched is this record in the Philly-soul sound. Ooh-wah-wah-ooh-wah-wah-ooh… We’ve got strings, saxophones (a proper ‘Baker Street’ sax-riff), and that wonderful, trademark chukka-chukka disco guitar. Sad sweet dreamer, It’s just one of those things you put down to experience… That chorus is sung by the band, in response to the lead singer’s tale of heartbreak.

Been another long night and I’ve missed you girl… I was also genuinely surprised to discover that the lead vocals are not being sung by a woman, so soft and gentle is the falsetto. (That and the fact they’re singing about a girl… Which would have been very progressive for 1974.) Marcel King was just seventeen years old when this hit #1, which makes sense both in terms of how young he sounds and in the way he’s cast as the lovelorn teen: the sad sweet dreamer. I’ve been thinking about you girl, All night long…

I like this record. It’s a grower – a sexy, glossy, sophisticated disco-soul track, from what I am now naming ‘The Disco Fall’ (gettit, like a ‘disco ball’??) There’s something slightly suspect about bands whose name and biggest hit share words. It screams ‘novelty ahoy’! (Think Las Ketchup with ‘The Ketchup Song’, or Mr. Blobby). But in the case of Sweet Sensation’s ‘Sad Sweet Dreamer’ I think it’s just a coincidence. They were, however, very nearly one-hit wonders. The follow up to this made #11, and that was that.

Some interesting titbits about this record. Sweet Sensation sprang to national attention by winning a TV talent contest, ‘New Faces’. Which means we can add them alongside Peters and Lee, and Paper Lace, in this category. But ‘Sad Sweet Dreamer’ feels like a ‘real’ record – if one record can indeed be any realer than another. It fits right in with earlier, high-quality chart-toppers from The Three Degrees and George McCrae in shaping the sound of late-74.

It was also produced by one Tony Hatch, whose wife Jackie Trent had enjoyed her very own #1 single back in 1965. She even features as a backing vocalist here, scoring her 2nd chart-topper by proxy. And finally, ‘Sad Sweet Dreamer’ is another one of those records that is nowhere to be seen on Spotify… unless you want a ropey cover from a band called The Top of the Poppers. Meanwhile, a completely unrelated band called Sweet Sensation can be found, offering their brand of late-eighties, Hi-NRG dance-pop, if that’s your bag…