In my intro to ‘7 Days’ I suggested that Craig David’s signature tune was the year 2000’s best remembered song. I wrote that, though, in the full knowledge that I’d say the exact same thing about the following chart-topper…

Rock DJ, by Robbie Williams (his 3^rd of seven solo #1s)

1 week, from 6^th – 13^th August 2000

Craig David was a popular young upstart; but this was the lead single from the biggest pop star of the day’s third album. And it’s Robbie at his Robbiest. If you don’t much care for his music, then ‘Rock DJ’ is probably one of the songs you care for the least. I got the gift gonna stick it in the goal… Cheeky nonsense like this in the verses – which he half-raps in a delivery that reminds me of Ian Dury – and a dancefloor-filling chorus. I don’t wanna rock DJ, But you’re making me feel alright…

For me, anyway, this is undeniable pop. Robbie Williams has made so many of these songs: songs that I would never look for but when they come on I’m forced to admit that, yep, they’re undeniable tunes. Meanwhile, this is probably the first time I’ve listened to ‘Rock DJ’ through headphones, and thus the first time I’ve noticed how nasty the bassline is.

Speaking of the beat, we need to give another shout out to Barry White, who (sort of) features on his second chart-topper of the year with a sample from his 1977 hit ‘It’s Ecstasy When You Lay Down Next to Me’. There are also small borrowings from a Tribe Called Quest’s ‘Can I Kick It?’ and a track called ‘La Di Da Di’ by Slick Rick.

The video was, I remember at the time, also big news. Robbie is doing what he does best: demanding attention, this time at a roller disco. An uninterested female DJ remains impassive as he takes off his vest and jeans, and then strips off completely. But a naked Robbie Williams isn’t the story (it’s all tastefully blurred out anyway, in the Japanese fashion). Next he wrenches off his skin, before tearing off his muscles and organs and chucking them into the blood-spattered faces of the female roller-skaters. In the end, the DJ eventually deigns to dance with his skeleton. I think it’s maybe a comment on his fame, and everyone wanting a piece of him, but it’s completely bizarre. And to this day I don’t think I’d ever actually seen it in full, as the music channels of the day always cut it after he took off his pants.

So, huge lead single, controversial video: odds-on number one. And thus it came to pass. But even this massive record couldn’t break our run of one-weekers. The turnover in the summer of 2000 was relentless, so on we go…