Here we go then…
If we’re being reductionists, we can distil the entire 1990s down to four chart-topping acts. Oasis, of course, and Blur. The Spice Girls. And Take That. And of the four, it’s the boy band who make it to number one first. Can we finally declare that the nineties, after many a false start, begin now…?
Pray, by Take That (their 1st of twelve #1s)
4 weeks, from 11th July – 8th August 1993
This record actually sounds quite cool – a new-jack swing beat and some edgy horn samples – until the voice comes in. Gary Barlow. Was he ever cool? I’d assumed he must have been, because he was young and in a hot new boyband. But even here, in his prime, he looks like the annoyingly well-behaved cousin that your mum insists on comparing you to… Why can’t you start a hugely successful boyband like Gary…? I mean, who’s he fooling, in the video, writhing around on the beach with his shirt hanging open.
Anyway, this isn’t the time to launch head first into my feelings on Gary Barlow (we can save that for his ill-fated solo career). He may sing lead here, but there are four other boys involved. And, to be fair, they all do their share of topless writhing in the video: on the beach, in the surf, in a fountain, entwined in the fronds of a banyan tree. On the one hand it’s quite arty; on the other it’s completely gratuitous.
The song itself is a funny mix. It treads a similar path to the Gabrielle hit that came before it: the verses are slow, wordy, and strangely lacking in hooks, considering that this is a pop song aimed at teenage girls. Barlow has always had ambition, writing songs that go above and beyond what you’d expect from his genre. He’s also always had the annoying habit of pulling a great chorus out of his arse. Just in time it comes racing in… Before I even close my eyes… All I do each night is pray…
We’ve had a few American boybands warming up the number one slot before this, in the shape of NKOTB, Color Me Badd, and Boyz II Men. But in the UK at least, Take That are the boyband of the decade. Perhaps of all time (1 Direction might have something to say about that, but I can’t bring myself to check the actual sales figures…) Either way, we’re going to be hearing an awful – interpret that word however you wish – lot of them in the coming posts.
And although they are the boyband of the decade, ‘Pray’ isn’t one of their hits that has been played to death. Which means that it’s actually fine to hear this again, and to enjoy the moments that soar past the sludgy verses. Take That had had quite a slow rise to the top, compared to some other pop acts. Their first release, the Hi-NRG ‘Do What U Like’ made #82 in the summer of 1991, and they slowly shed the pop-dance, scored hits with covers of Tavares and Barry Manilow, and went a bit more sophisticated. Once ‘Pray’ made #1, the rest was history. Though few at the time could have imagined that their chart-topping career would span almost two decades…

