max martin

858. ‘Oops!… I Did It Again’, by Britney Spears

/ UK #1s blog / 10 Comments

Earlier I claimed that Britney Spears’ second number one – the nice enough ‘Born to Make You Happy’ – was a placeholder, something to keep things ticking over until her next main event. Here then, is that main event.

Oops!… I Did It Again, by Britney Spears (her 3rd of six #1s)

1 week, from 7th – 14th May 2000

Yes, Britney’s debut ‘…Baby One More Time’ is a classic: a timeless pop song that managed to win over the even the snobbiest ‘proper music’ critics. And ‘Oops!… I Did It Again’ is much more rooted in time by its crunching Max Martin turn-of-the-century production. But ‘Oops!…’ is also a work of genius. It’s basically ‘Baby… One More Time’ – they share the same piano, and the same chords – deconstructed and rebuilt in a brutalist fashion. (The two songs are also exactly the same length.) It’s the evil twin. It’s the version of ‘Baby…’ that you’d hear in the Upside Down.

Then there’s the little Easter eggs, the pronunciation of baybay, and the ellipsis in the title. And the fact that said title refers not just to the song’s lyrics, but to the fact that, oops, she’s come back with another monster hit. It’s all very modern, very now: the in-jokes and the sarcasm. Oh you shouldn’t have… Brit deadpans when presented with a diamond in the spoken middle-eight, which parodies ‘Titanic’, another pop culture behemoth. In fact, this song just might have invented 21st century pop culture. I hope you don’t think I’m going overboard here…

All this is compounded by the fact that the submissive Britney of her first two number ones is gone. I think I did it again, I made you believe, We’re more than just friends… she teases, before announcing: I’m not that innocent! In the video she dances in a red catsuit while brandishing a whip.

The entirety of her second album, which shared the same title, was a bit of a reinvention. It’s now something of a cliché, that a female teen-pop star’s second album has to see them ‘grow up’ in some way, and Britney’s main rival Christina would take this concept to the extreme a couple of years later. But Britney laid the foundations for a long career here, and in singles like ‘Stronger’, about empowerment, and ‘Lucky’, about the loneliness of fame. Plus, the album also included an actually half-decent cover of ‘(I Can’t Get No) Satisfaction’.

But back to the aforementioned main event. The question remains: is ‘Oops!… I Did It Again’ better than ‘…Baby One More Time’? I’d say no, musically it is not. But also… yes. It’s conceptual, it’s clever, it’s camp and catty. I’ll bet a greater number of Britney fans list this as their favourite song over ‘…Baby’, which is almost too prefect, too pristine.

So, three number ones and two solid-gold pop classics. Not bad going for a singer still in her teens. We’ll have to wait a while for her next chart-topper, but when it does come it too will be worth the wait. And many of the Britney singles that didn’t get to the top during this imperious, pre-breakdown phase are also classics of their time. Churning out hit after hit, banger after banger? That is just so typically her…

823. ‘I Want It That Way’, by Backstreet Boys

/ UK #1s blog / 11 Comments

More boyband balladry at the top of the charts, with yet more to come very soon…

I Want It That Way, by Backstreet Boys (their 1st and only #1)

1 week, from 9th – 16th May 1999

But wait, come back! Boyband ballads don’t have to be dull, repetitive, and bland. Yes, I know, Westlife will put this theory sorely to the test time and again, but believe me. In fact, don’t take my word for it, just play our next number one: ‘I Want It That Way’, by the Backstreet Boys. From the UK’s most successful boyband, to – in pure sales figures – the most successful of all time…

Like Britney Spears a few weeks earlier, ‘I Want It That Way’ has that confident, glossy-teethed American-ness, with a healthy dollop of Max Martin production (plus, of course, that quintessential late-nineties drumbeat). Comparing this to Westlife, or Boyzone, it reminds me of the 1950s, when Elvis, Jerry Lee Lewis et al were the epitome of hip-swivelling cool, and the Brits were still serving up nudge-wink music hall acts like Tommy Steele. Of course, we’re only a few years on here from the heyday of Take That – a British boyband that had global appeal – but things seem to have regressed since then.

And I’m not saying that I think British popular music was in a less appealing state than the US at the turn of the 21st century. On the contrary, I think the British charts were throwing up curios and oddities, and a mix of genres, that the Billboard chart could only dream of, while the latest Boyz II Men hit spent its seventeenth week at #1. But when it came to pure pop, the US acts of the day – Spears, Aguilera, these Backstreet Boys – had the ability to make their British counterparts look like small fry. Let’s call it the US pop-industrial complex.

Anyway, that was a bit of a tangent. Why is ‘I Want It That Way’ such a classic pop tune? Something in the minor key verses and the soaring chorus. Something in the Tell me why! hook. Definitely something in the gigantic key change, which is one of the very best of its kind. But mainly in the way that it somehow sells an opening line like You are my fire, My one desire… without making you want to press ‘skip’. Get past that line and you’re invested until the end.

The lyrics are, as many before me have pointed out, nonsense. Or, if you’re being generous, ambiguous. We’re never given an answer to the ‘tell me whys’, or any hint as to what is such a heartbreak, and a mistake. Maybe it’s just my dirty mind, but I like to think of this as a sort of Meat Loaf not telling us what he wouldn’t do for love situation, with ‘that way’ being some sort of sordid sexual act that the good ol’ Backstreet Boys can’t stomach their girlfriends asking for.

Or maybe that’s just me. Whatever the reason, ‘I Want It That Way’ was a huge hit around the world. Take it from me, as someone who’s spent many years in Asia, this is one of those English songs that everyone, from Japan to the Philippines to Cambodia, knows. It was far from the Backstreet Boys first hit in the UK, but if any of their singles was going to make number one then it was this. They would also go on to have eight more Top 10s between here and 2005, to end with an impressive total of sixteen in just under a decade. Colour me amazed, though, to have just discovered that Backstreet Boys scored precisely zero US chart-toppers!