Think ‘festive hits’, and your mind goes straight to Christmas, and then perhaps Halloween. Is there an Easter pop classic? Not that I can think of. What’s for certain is that the Spice Girl’s ‘Mama’ is the first, and only, number one single aimed at the Mother’s Day market.

Mama / Who Do You Think You Are, by The Spice Girls (their 4^th of nine #1s)

3 weeks, from 9^th – 30^th March 1997

It’s a wonder why more acts haven’t tapped this under-used commercial seam… Or is it? Because ‘Mama’ pretty much ticks every box, sounding exactly how a pop song about how much we love our mothers should. ‘Mama’ killed the Mother’s Day hit off before it ever got going. It’s perfect.

But by perfect, I don’t mean it’s much good. It’s pleasant, with a nice minor-key melody, and is cleverly written as a letter of apology from a now adult child, for being such a little shit when they were growing up. I didn’t want to hear it then, But I’m not ashamed to say it now, Every little thing you said and did was right for me… And the Spices’ mums are in the video, holding pictures of the girls as kids, which is cute.

But by and large, it’s fairly bland. Plus, there are too many dated flourishes – scratchy fills between lines, and a strange organ riff – that distract from the actual song. It’s by far the weakest of their four singles so far. Luckily for us, ‘Mama’ is only half the main event here, and the record as a whole is redeemed by the other ‘A’-side.

‘Who Do You Think You Are’ is a fun slice of dance-pop: a tribute to the disco, funk and soul records of twenty years before. There’s a very funky bassline, and horns, and cheesy strings. There’s nothing particularly original in this pastiche, which means its only their second best song so far – still behind ‘Say You’ll Be There’ – but it’s become a wedding party staple. Plus it gave the world perhaps the ultimate Spice Girls image – Geri in her Union Jack dress, which she wore as the group performed the song at the 1997 Brit Awards.

‘Who Do You Think You Are’ was adopted as that year’s Comic Relief single, and a second video was made featuring The Sugar Lumps: a band comprised of French & Saunders, Kathy Burke, Llewella Gideon, and… Lulu. Who was a good sport because she’s actually, you know, a singer. This does mean, though, that she has been involved in the two biggest disco-pop hits of the nineties, after her feature on Take That’s ‘Relight My Fire’.

Charity records are at their best when they piggy-back on actual pop songs, and don’t inflict something ‘funny’ on the world in the name of a good cause. And this, with the Spice Girls at the height of their fame, probably made a lot more money than ‘The Stonk’. If I believed in such a thing as a ‘guilty pleasure’, then this would be one. Because who has not, at one point or another, belted out Mel C’s lines as the song closes? (She always got the best parts…)

The success of this pair of tunes confirmed a 100% chart-topping record for the Spices: four out of four. ‘2 Become 1’ had already lifted them into exalted company, as only the fifth act (and the first females) to reach #1 with their first three singles, behind luminaries such as Gerry & The Pacemakers, Frankie Goes to Hollywood… checks notes… Jive Bunny, and Robson & Jerome. And now this confirmed them as record breakers – chart-toppers with their first four, with many more to come.