I was nonplussed when Gary Barlow launched his solo career with the dreary ballad ‘Forever Love’. Nonplussed, and bored. Was that it, from the man meant to be the next George Michael?

Love Won’t Wait, by Gary Barlow (his 2^nd of three solo #1s)

1 week, from 4^th – 11^th May 1997

I was also surprised that I had no recollection of ever hearing what must have been a hugely anticipated record. Almost a year later, Barlow’s debut album was ready, and his second single was released ahead of it. ‘Love Won’t Wait’ also doesn’t ring a bell, but at least it’s relatively up-tempo. There’s a hint of disco in the beat, and the bridge has a soaring chord progression. This might be… fun?

And then we reach the chorus, and I do recognise this one! Love won’t wait, Forever and a day… It’s a pretty basic, soul-pop song with some nice seventies touches. One reviewer compared it to Cliff Richard’s output from that time, and now I can’t un-hear that. It also sounds like the sort of song Take That would have chucked out as the third or fourth single from one of their earlier albums. It’s no great shakes, is what I’m saying; but it’s much better than ‘Forever Love’.

It also has an interesting back-story. It was written by none other than Madonna, during sessions for her ‘Bedtime Stories’ album in 1994. I couldn’t imagine something this unremarkable coming from Madge, but someone’s uploaded the demo onto YouTube. It feels more Motown than disco, and even in its rough form it sounds better than Barlow’s version. That’s true star quality, I suppose.

And I also suppose we can claim this as a belated second ‘90s #1 for Madonna, her first since ‘Vogue’. She will be back soon, though, with a chart-topper under her own steam. Did anyone at the time imagine that we would have to wait so much longer for another Gary Barlow chart-topper, though? The album, ‘Open Road’, produced just one further Top 10 hit, while his second solo album in 1999 produced none. He won’t trouble the top spot for a decade, until Take That have their spectacular comeback, and won’t manage his final solo #1 for another fifteen years.

I have been, and probably still am, a bit harsh on Gary Barlow. Yes, he’s written some great pop songs. But though he’s finally achieved his goal, and ascended to the British pop pantheon, better late than never, he’s no Cliff, Elton, or George Michael. No Robbie Williams either, the man who will be taking the mantle of Britain’s Biggest Pop Star from under his former bandmate’s nose, very soon.