levis jeans

820. ‘Flat Beat’, by Mr. Oizo

/ UK #1s blog / 9 Comments

And now for something slightly different…

Flat Beat, by Mr. Oizo (his 1st and only #1)

2 weeks, from 28th March – 11th April 1999

…please don’t adjust your dial. I did earlier bill 1999 as the year of the random dance hit, and dance hits don’t come much more random than this.

Yes, it’s repetitive, but when the song is called ‘Flat Beat’ I think that’s largely the point. And yes, some of the myriad effects, pulses and throbs that make up this record are odd. But there’s something hypnotising in this track’s minimalism, and in that strange, vibrating bass riff that you can almost feel pressing against your eardrums (this is a chart-topper best appreciated through headphones).

Every thirty seconds or so, as you begin to tire of the simple beat, another little element is added, just in time. I’m imagining Mr. Oizo taking a walk through his local rainforest, and using some of the stranger sounding animal calls to decorate this tune. The intro features a woman claiming that Quentin (Mr. Oizo’s real name) is a ‘real jerkie’. The album version ends on what sounds a lot like someone taking a piss. I can’t say I truly love ‘Flat Beat’, but I do enjoy how bloody weird it is.

‘Flat Beat’ was helped to the top of the charts by Flat Eric, a yellow puppet made by Jim Henson’s Creature Shop. In the video he runs a business, answering phones and smoking frankfurters. But it was his appearance in a series of Levi’s adverts that made him famous, and that necessitated Mr. Oizo make a tune to go with them.

This is the latest – the seventh – and I believe final ‘Levi’s’ chart-topper. Since the mid-eighties we’ve had the jeans makers to thank for curios like ‘The Joker’, ‘Should I Stay Or Should I Go’, and Stiltskin’s ‘Inside’ making number one. Like its predecessors, ‘Flat Beat’ would have been nowhere near #1 without the ad campaign, but I will say that all of the Levi’s-resurrected chart-toppers have been worthwhile in their own way.

Mr. Oizo AKA Quentin Dupieux is a French DJ and filmmaker (‘oiseau’ being French for ‘bird’). ‘Flat Beat’ was a bonus track on his first album, and he’s had a few others which have been minor hits in his homeland. In the UK he has gold-star, purest one-hit wonder status, with nothing else even grazing the lower reaches of the charts.

It’s also worth noticing that, spoken intro aside, this is a purely instrumental track. Wikipedia lists it as the 25th instrumental number one, though they count ‘Hoots Mon’, and ‘Block Rockin’ Beats’ in that list, which seems generous. What’s indisputable is that there have been precious few since the genre’s heyday in the fifties and early-sixties – this is only the ‘90s second instrumental after ‘Doop’, while there were zero in the ‘80s – and that there are precious few more to come.

The album version:

733. ‘Spaceman’, by Babylon Zoo

/ UK #1s blog / 10 Comments

The second number one of 1996, and one of the year’s most interesting hits, is yet another Levi’s assisted chart-topper.

Spaceman, by Babylon Zoo (their 1st and only #1)

5 weeks, from 21st January – 24th February 1996

I had no idea before starting this blog the extent of the jeans brand’s grip on the British charts. I make this, I think, the seventh Levi’s-assisted #1 in under ten years, but I admit I’ve lost count. (If we treated Levi’s as an act in themselves, they’d be up there with the Stones and ABBA in the overall list.) And almost all of them have been good #1s – re-released oldies from the Clash and the Steve Miller Band, as well as quirky, newer hits from Stiltskin and Shaggy. And let’s remember that, kicking off this whole era of Levi’s domination, they helped ‘Stand By Me’ to a belated but very deserving number one position

‘Spaceman’ is not at that level, but it is a remarkable chart-topper. People harshly suggested that it made #1 solely because the advert featured just the opening fifteen seconds, which make the song sound like a high-speed techno number. Space man, I always wanted you to go, Into space, Man… trills a high-pitched alien vocal, as we prepare our glowsticks.

Except, most of the song is a much heavier, rockier beast. It lurches from Britpop verses to industrial grunge in the chorus, before ending on a trip-hop, dance beat once again. It’s ear-catching, attention grabbing… And I’m going to stick my neck out and say it’s good. Lyrically it also treads novel ground. The singer, to summarise, is sick of life on earth. The sickening taste, Homophobic jokes, Images of fascist votes, Beam me up because I can’t breathe… are not your average #1 single’s lyrics. I can’t get off the carousel, I can’t get off this world…

Of course, that bit didn’t feature in the commercial. But it’s unfair to suggest that people were duped into buying this record. And the fact that it remained on top for five weeks, with plenty of airplay one presumes, clearly shows the song’s popularity. It became the fastest-selling debut single ever, going on to sell well over a million copies. It may be OTT and hyperactive, lurching from one sound to another, but I like its gothic silliness. There’s also a case for it being the first glam rock number one in quite a few years…

It was also my 10th birthday number one, so I feel a personal connection to it too. Babylon Zoo were a band from Wolverhampton, who had never charted before ‘Spaceman’ went, well, intergalactic. They’re cast as one-hit wonders, even though two further songs from their debut went Top 40. They struggled to sell albums, though, and suffered some terrible reviews for their live shows. They disbanded in 1999.

727. ‘Boombastic’, by Shaggy

/ UK #1s blog / 3 Comments

In our last post, Michael Jackson was putting his syrupy, slightly sticky moves on us with ‘You Are Not Alone’. It didn’t work for me, personally. What I wanted was, it turns out, a boombastic, romantic, fantastic lover…

Boombastic, by Shaggy (his 2nd of four #1s)

1 week, from 17th – 24th September 1995

And for that we need… Mr Lover-Lover himself. Like his first number one ‘Oh Carolina’, this is rough and ready dancehall, a simple, grinding beat over which Shaggy explains exactly why he is such a superb lover. I have no idea what makes that two-note, clanking metal riff which, alongside a plonking piano, makes the skeleton of this song, but I love it.

Thanks to that riff, this is a fabulously filthy and fun record. You can almost feel the sweat dripping down the walls of whatever basement club it’s being played in. And yet, compared to The Outhere Brothers moronically offensive output, ‘Boombastic’ is all perfectly PG. Some talk of tickling foot-bottoms and sexual physique is as steamy as it gets, while lines like You are the bun and me are the cheese… are actually quite sweet. Meanwhile, for years, I thought Shaggy was being self-deprecating in calling himself ‘semi-fantastic’. Though of course, he’s actually rapping in Jamaican patois: She call me Mr Boombastic, Say me fantastic…

That patois is one of the main attractions here. The way Shaggy rolls every line around in his throat, from gruff growls to choirboy high notes, like a cat toying with its prey, is wonderful. As with ‘Oh Carolina’, there are times when I genuinely have no clue what he’s on about, but it doesn’t matter. The grinding beat means you get the gist.

I’ll show my age and call this Shaggy’s signature song. Of course, he has a much bigger, globe-conquering, hit to come; but ‘Boombastic’ seemed to be everywhere at the time. It managed to appeal to nine-year-old me as well as a much more sophisticated audience, because it’s got just enough of a novelty element to it. Who wouldn’t, at any age, want to call themselves ‘Mr Boombastic’? I had no idea what ‘Boombastic’ meant – I still don’t and, if we’re being honest, does anyone? – but it matters not.

What I didn’t realise was that ‘Boombastic’ was yet another song boosted to #1 by a Levi’s Jeans commercial. I make that five Levi’s-adjacent chart-toppers, off the top of my head, making it a genre in its own right. Also helping was the fact that Shaggy had had a big hit earlier in the year with a cover of Mungo Jerry’s ‘In the Summertime’. It couldn’t be further from the supposedly era-defining Britpop sound, but I am always here for some Shaggy – one of the oddest, and yet fun-est, pop stars of the age.

707. ‘Inside’, by Stiltskin

/ UK #1s blog / 8 Comments

In my previous post, I wrote that Tony Di Bart’s ‘The Real Thing’ must have been the most recent #1 that I’d never previously heard. Well, the very next chart-topper is probably just as forgotten…

Inside, by Stiltskin (their 1st and only #1)

1 week, from 8th – 15th May 1994

Luckily, though, my dad once owned a ‘Best Rock Album Ever…’ sort of compilation released sometime around 1994. In amongst all the Free, the Boston, and the Blue Oyster Cult, the compilers had clearly felt the need for something more contemporary. What better track to include, then, than that year’s big rock hit: Stiltskin’s ‘Inside’. Which means that this lumpy, grungy, one-hit wonder takes me right back to my childhood.

This should be a pretty cool moment for chart watchers. Grunge was the sound of the early-nineties, though it had never troubled the top of the charts until now. (By May ’94, the genre was on its last legs, Kurt Cobain having died just a month earlier…) Anyway, this is a very heavy, very sweaty, very hairy number one single, the hardest rocking since Iron Maiden brought our daughters to the slaughter. Listening to it now, for the first time in two decades, the chorus is a classic of the genre.

But it also feels a little like Grunge-by-AI. Listen and you can hear rip-offs of ‘Smells Like Teen Spirit’ in the quiet-loud chorus, and ‘Black Hole Sun’ in the two chiming notes during the verses. I swear to God there’s something by Pearl Jam buried in there, too, though I can’t quite root it out. People online have compared it to ‘Today’ by Smashing Pumpkins, but I don’t personally hear it. Basically, the songwriters have taken elements of the best grunge bands, smushed them up, and made a pretty decent song.

The lyrics are apparently based on Plato’s ‘allegory of the cave’, making this potentially the first UK #1 to reference the ancient Greek philosopher. To my ears, though, it sounds like the worst sort of Year 9 poetry: Strong words in a Ganges sky, I have to lie, Shadows move in pairs… culminating in the motivational slogan: If you believe it, Don’t keep it all inside… (To be fair, I was a fan of the fat man starts to fall line as a kid…)

‘Inside’ also loses a few more street-cred points from the fact that the song was written to order for a Levi’s jeans commercial (making this the fourth number one to come from a Levi’s ad, though the first that isn’t a re-release of an older track). A man called Peter Lawler wrote the song, and plays all the instruments on this recording. He needed a vocalist, and after some auditions found Ray Wilson, a Scottish singer/guitarist. This first incarnation of the band released only one album, and two more low-charting singles, but they reformed and have carried on to this day, in an ever-changing line-up with Wilson as the only constant. (He also spent four years as lead-singer for Genesis, replacing Phil Collins.)

‘Inside’ was probably fortunate to find itself on a compilation called ‘Best Rock Album Ever’ – right place, right time – and is similarly fortunate to hold the title of the UK’s sole grunge chart-topper. But variety is the spice of life, and I’m glad it sneaked its week at number one. Sadly, the fate that confirms once and for all if a record has been lost to the mists of time has indeed befallen ‘Inside’… It’s not on Spotify.

661. ‘Should I Stay or Should I Go’, by The Clash

/ UK #1s blog / 9 Comments

Last week, in a recap of the past thirty chart toppers, I made a lot of just how eccentrically the charts have been behaving over the past year or two. And happily, they show no signs of becoming predictable quite yet…

Should I Stay or Should I Go, by The Clash (their 1st and only #1)

2 weeks, from 3rd – 17th March 1991

For yes, we must sound the ‘random re-release’ klaxon one more time: The Clash score their sole UK #1. And once again, as with ‘The Joker’, it’s Levi’s Jeans we have to thank for giving this classic tune a new lease of life (the ad team knew how to pick them!)

We open with a nonchalantly cool intro. Two guitars have a little call-and-response, before a bass guitar so jagged it almost rips your speakers in two. It’s a simple riff, so easy and familiar that my immediate response is to dredge the memory banks to recall if it’s a cover version. It isn’t, but Mick Jones based it, knowingly or otherwise, on ‘Little Latin Lupe Lu’, a sixties garage-band classic.

The whole thing is loveably ramshackle, and a world away from the polished dance hits that have been the sound of the early 1990s. The guitars crackle, Joe Strummer sneers, and the band holler and screech the backing vocals in Spanish. The main lyrics meanwhile, tell the story of a toxic relationship: It’s always tease, tease, tease, You’re happy when I’m on my knees… and the chaotic ‘chorus’, such as it is, does its best to portray the frenzy of a conflicted mind.

The singer’s happy to remain, no matter the torture doled out, but by the end of the song we’re left none the wiser over whether he stays or goes. (I struggle to see how this helped to advertise jeans, but who am I to question…?) I’d call this record pretty poppy for The Clash, as well as assuming it was one of their early singles. But it was the 3rd release from their 1982 album ‘Combat Rock’, making #17 at the time. And despite coming five years after the band’s sixth and final studio album, this re-release was their first Top 10 hit, let alone their first number one.

Over the past few months, rock music has started to creep back in to the upper reaches of the charts (hurray!) If we start with ‘The Joker’s classic rock, then five of the past twelve #1s have been rock of one kind or another: indie rock (The Beautiful South), heavy metal (Iron Maiden), progressive rock (Queen) and now this. Is ‘Should I Stay or Should I Go’ more classic rock? Or is it garage? Or is it our first real punk rock #1, a decade and a half too late…? Or should we simply not care, and just revel in proper rock ‘n’ roll enjoying its new-found moment in the sun?

650. ‘The Joker’, by The Steve Miller Band

/ UK #1s blog / 12 Comments

If the most important chart trend of the late-eighties/early-nineties was the emergence and dominance of dance, then the second was surely the random re-releases…

The Joker, by The Steve Miller Band (their 1st and only #1)

2 weeks, from 9th – 23rd September 1990

Such as this! There are usually two reasons for a golden oldie like ‘The Joker’ making number one years after its original release: use in a movie, or use in an advert. Place your bets… Yes, it was an advert this time, for Levi’s, that gave the Steve Miller Band their biggest hit, a mere twenty-five years into their career.

There’s little point in analysing this record from a musical point of view. It’s a strange little country, bluesy, slightly psychedelic number, recorded in 1973; and so in terms of its style and its production values it sounds a world away from ‘The Power’ (I will leave you to decide whether or not that is a good thing). It’s also very silly, with one of rock and roll’s great opening lines: Some people call me the space cowboy, Some call me the gangster of love…

Who is Maurice (wheep whoop)? What is a pompatus? They are references to earlier songs by Steve Miller but also, perhaps, the real answer lies in the Eaglesy chorus: I’m a joker, I’m a smoker, I’m a midnight toker… Yes, it’s an ode to ganja, and the joys of the doobie. It’s ironic that in 1990, as Britain’s youth raved their nights away, it took a seventeen year old AM radio staple to bring the drug references to the top of the charts…

It’s a fairly random, but very welcome, chilled-out, interlude in our countdown. There’s a great solo, played through some cool vocal effects, as well as the ridiculous cat-call effect in the verse. And a wonderfully filthy line towards the end: I really love your peaches, Wanna shake your tree… It didn’t make the UK charts in 1973, but it did make #1 on Billboard, meaning that Steve Miller Band now holds the record for longest gap between transatlantic chart-toppers. (The ‘band’ is basically Steve Miller, and a revolving door of supporting musicians. He’s still going, and was inducted into the Rock and Roll Hall of Fame in the mid-2010s).

They had already come close a decade earlier, when the equally fun ‘Abracadabra’ had peaked at #2. Except, in finally making #1, ‘The Joker’ caused some controversy. It sold what appeared to be exactly the same number of copies as that week’s number two single, Deee-Lite’s fabulous ‘Groove Is in the Heart’. But, rather than have two songs share the top position – as had happened often enough in the 1950s – Steve Miller won out thanks to having seen the largest sales increase over the previous week. You could bemoan the fact that a crusty old re-release beat a fresh and innovative dance number on a technicality – aren’t the charts supposed to be for what’s current and all that? – but ‘The Joker’ is fun and lively enough to get a pass from me. Plus, the chart compilers eventually confirmed, presumably after several recounts, that it had in fact sold a whopping eight copies more than Deee-Lite, and was there on merit. Just…

585. ‘Stand by Me’, by Ben E. King

/ UK #1s blog / 11 Comments

From a sixties legend, to a legendary song from the sixties. Who’d have imagined, as we ticked over from 1986 to ’87, that three of the past four #1s would have featured Jackie Wilson, Aretha Franklin, and now Ben E. King…?

Stand by Me, by Ben E. King (his 1st and only #1)

3 weeks, from 15th February – 8th March 1987

Let’s be quite honest, the world doesn’t need to know what I think of ‘Stand By Me’. It doesn’t need me to prattle on about the instantly recognisable bass line, and the passion in King’s voice; about the soaring strings and the gospel influence. What more can you say about it…? It’s a good song. Very good. Amazing. One of the best ever. It’s simple – a basic chord progression, accessible lyrics, fairly limited production – yet it proves the notion that writing a good simple song must be fiendishly difficult.

I usually roll the eyes when someone claims of a song that ‘they don’t make ‘em like that anymore’, but when it comes to ‘Stand by Me’ then it’s hard to argue. It was written by King, alongside Lieber and Stoller, and was based on a spiritual song, which in turn had been based on Psalm 46: “will not we fear, though the Earth be removed, and though the mountains be carried into the midst of the sea”.

There ends today’s sermon, go forth and prosper (you can perhaps tell I’m not a regular at church…) So, ‘Stand by Me’ is technically a religious song, but whereas other holy #1s have preached – I’m looking at you, Lena Martell and Charlene – Ben E. King’s is a humble profession of faith, as long as someone, be it God or his lover, stands with him. Just a few chart-toppers ago, The Housemartins were being similarly low-key religious, and scoring an equally palatable hit.

When originally released, in 1961, ‘Stand by Me’ made a lowly #27 in the British charts. (Number one that week was ‘Well I Ask You’ by Eden Kane – perfectly pleasant, but somewhat lacking in ‘classic’ status.) Ben E. King wasn’t very well served in the UK: this being his only Top 20, though he did make #2 with The Drifters. And I’d always assumed that ‘Stand by Me’ was a 1987 hit thanks to the Rob Reiner movie – another classic. A tie-in video was made, featuring a young Ben E. King morphing into an older Ben E. King, who is then joined on stage by River Phoenix and Wil Wheaton (a sight which takes on a very bittersweet edge knowing the fate that would befall Phoenix just a few years later).

But it turns out that ‘Stand by Me’ was actually given a final push to the top of the charts by an advert for Levi’s jeans, which takes the wholesome gloss off it slightly. Filthy lucre was ultimately behind this beautiful song claiming its rightful chart position. Still, it feels only right that a song of its stature made #1, and it’s interesting to see how generation-defining classics that missed out first time around – ‘Space Oddity’, ‘Imagine’, this – seem to eventually find a way to the top. Class will shine through in the end…

Advertisements