Almost two years earlier, the Spice Girls had scored their eighth and, we assumed, final chart-topper – their third Christmas number one in a row. It was called ‘Goodbye’, for heaven’s sake. But no, we have to reckon with this strange footnote to their discography…

Holler / Let Love Lead the Way, by The Spice Girls (their 9^th and final #1)

1 week, from 29^th October – 5^th November 2000

‘Holler’ is a huge departure from the original Spice Girls’ sound, if they ever had a ‘sound’. It’s a clear attempt to sound street, to be Destiny’s Child, or TLC – the opening riff is literally ‘No Scrubs’ – to be a bit garage, a bit R&B, and resolutely not a pop group.

They are going to take a boy to their ‘fantasy room’, treat him right all through the night… Things will presumably involve a bit of zig-a-zig-ah. And it feels right to cast our minds back to their debut hit here, and all the jokes about what that phrase might have meant. It was silly innuendo, because the Spice Girls weren’t really about sex; they were about fun, and female friendship. Girl Power, as they put it. So to see hear them singing about making a guy holler feels almost like a betrayal of what made them so special in the first place.

Plus, the song itself is a big pile of average. There’s the most generic, and uncredited, guest rapper; and a genuinely tortured attempt to rhyme ‘holler’ with ‘follow’ (folla? foller?) We don’t need the Spice Girls to sound like Destiny’s Child or TLC, because we already have Destiny’s Child and TLC, and they are great. We want the Spice Girls to sound like the Spice Girls.

But at least I was vaguely familiar with ‘Holler’. I have genuinely never heard the song on the flip-side of this double-A, ‘Let Love Lead the Way’. (Four years earlier, in the midst of my Spice Girls obsession, I couldn’t have imagined not hearing one of their singles.) And if you thought ‘Holler’ was average…

It’s a ballad, a sort of sisterly message to a young girl. Why is there joy, Why is there pain? Why is there sunshine and the rain? But compare it to some of their earlier ballads, ‘2 Become 1’, or ‘Viva Forever’, and it pales in comparison. It’s not truly terrible, it just sounds like it belongs on the soundtrack of a straight-to-VHS Disney animation.

You have to wonder how much the girls’ hearts were in this third album. Geri of course was long gone, but all four remaining members had also launched solo careers. Mels B and C had made #1, and Emma’s solo moment in the sun wasn’t far away. Victoria had come as close as it’s possible to come a few weeks earlier. ‘Forever’ wasn’t a flop – it made #2 behind Westlife – but it sold a fraction of the Girls’ two earlier, multi-million selling LPs. No further singles were released from it.

Strange footnote it may be, but ‘Holler’ and ‘Let Love Lead the Way’ give the Spice Girls’ a ninth number one, drawing them level with ABBA. In chart geek terms it is also significant, for this was the year 2000’s thirty fifth number one. The following week’s chart-topper would confirm this year as having the most number one singles ever…