More boyband balladry at the top of the charts, with yet more to come very soon…

I Want It That Way, by Backstreet Boys (their 1^st and only #1)

1 week, from 9^th – 16^th May 1999

But wait, come back! Boyband ballads don’t have to be dull, repetitive, and bland. Yes, I know, Westlife will put this theory sorely to the test time and again, but believe me. In fact, don’t take my word for it, just play our next number one: ‘I Want It That Way’, by the Backstreet Boys. From the UK’s most successful boyband, to – in pure sales figures – the most successful of all time…

Like Britney Spears a few weeks earlier, ‘I Want It That Way’ has that confident, glossy-teethed American-ness, with a healthy dollop of Max Martin production (plus, of course, that quintessential late-nineties drumbeat). Comparing this to Westlife, or Boyzone, it reminds me of the 1950s, when Elvis, Jerry Lee Lewis et al were the epitome of hip-swivelling cool, and the Brits were still serving up nudge-wink music hall acts like Tommy Steele. Of course, we’re only a few years on here from the heyday of Take That – a British boyband that had global appeal – but things seem to have regressed since then.

And I’m not saying that I think British popular music was in a less appealing state than the US at the turn of the 21^st century. On the contrary, I think the British charts were throwing up curios and oddities, and a mix of genres, that the Billboard chart could only dream of, while the latest Boyz II Men hit spent its seventeenth week at #1. But when it came to pure pop, the US acts of the day – Spears, Aguilera, these Backstreet Boys – had the ability to make their British counterparts look like small fry. Let’s call it the US pop-industrial complex.

Anyway, that was a bit of a tangent. Why is ‘I Want It That Way’ such a classic pop tune? Something in the minor key verses and the soaring chorus. Something in the Tell me why! hook. Definitely something in the gigantic key change, which is one of the very best of its kind. But mainly in the way that it somehow sells an opening line like You are my fire, My one desire… without making you want to press ‘skip’. Get past that line and you’re invested until the end.

The lyrics are, as many before me have pointed out, nonsense. Or, if you’re being generous, ambiguous. We’re never given an answer to the ‘tell me whys’, or any hint as to what is such a heartbreak, and a mistake. Maybe it’s just my dirty mind, but I like to think of this as a sort of Meat Loaf not telling us what he wouldn’t do for love situation, with ‘that way’ being some sort of sordid sexual act that the good ol’ Backstreet Boys can’t stomach their girlfriends asking for.

Or maybe that’s just me. Whatever the reason, ‘I Want It That Way’ was a huge hit around the world. Take it from me, as someone who’s spent many years in Asia, this is one of those English songs that everyone, from Japan to the Philippines to Cambodia, knows. It was far from the Backstreet Boys first hit in the UK, but if any of their singles was going to make number one then it was this. They would also go on to have eight more Top 10s between here and 2005, to end with an impressive total of sixteen in just under a decade. Colour me amazed, though, to have just discovered that Backstreet Boys scored precisely zero US chart-toppers!