909. ‘Hey Baby (Uuh, Aah)’, by DJ Ötzi

Christmas is still months away, so what’s with all the novelties? Hot on the heels of Bob the Builder, Oktoberfest comes to the UK singles chart…

Hey Baby (Uhh, Ahh), by DJ Ötzi (his 1st and only #1)

1 week, from 16th – 23rd September 2001

God, it’s hard to exaggerate how much this record was done to death. Mentioning Christmas feels relevant, because this was played at every festive party in 2001 (and 2002, and 2003…) The murdering of a sixties classic, the cheap synths, the crowd participation – added to the title, just in case you were in any doubt – the key change… The term ‘Eurotrash’ doesn’t begin to do it justice.

But it’s somehow… enjoyable? There’s something endearing about this, and I think it is down to DJ Ötzi’s complete commitment to his craft. He sells it, bawling out every line as if he is coming live, four beers in, from the big tent in Munich. I don’t think it has occurred to him that this could be considered a novelty record, and he’d be mortally offended if you as much as suggested it.

Ötzi is Austrian, while his beanie hat and bleached goatee (which he still sports today, aged fifty-four) have been burned into my memory for the past twenty-four years. Two interesting facts about him: he named himself after Ötzi the Iceman, a 3,500 year-old frozen mummy uncovered in the Alps (Europe’s oldest known human). And in 2002 he suffered a severe form of hearing loss (add your own jokes here…) He remains active though, especially beloved in his homeland, where he’s enjoyed thirteen Top 10 albums!

Bruce Channel’s original ‘Hey! Baby’ had been a #2 in 1962, and had also come back into the public consciousness thanks to the ‘Dirty Dancing’ soundtrack in the late-eighties. Ötzi had his wicked way with another sixties hit as a follow-up, ‘Do Wah Diddy’ making #9 later in the year. He enjoyed a third Top 10 with a remixed version of ‘Hey Baby’ for the 2002 World Cup, before graciously leaving the British charts alone.

Interestingly, demand for ‘Hey Baby’ was such that it had bounced around the lower reaches of the chart for seven weeks thanks to import copies from Europe. This meant that it had an unprecedented, if slightly false, forty-four place climb to the top when finally given a proper release. I also wonder if it’s telling that this was the best-selling record during the week of the 9/11 attacks. Were the public looking for light relief after digesting such horrific images? I couldn’t say. The fact that this and Bob the Builder were the two biggest records at the time does feel slightly incongruous…

If we add Blue’s ‘Too Close’ into the equation, this is, I believe, the first time that three consecutive covers have topped the charts. Also, and this is something I’ve been feeling for a while now, the cheapness of 2001’s chart-toppers is starting to wear thin. These two back-to-back novelties, Atomic Kitten, Shaggy, Hear’Say, Geri’s ‘It’s Raining Men’… I never expected to say this, but the year 2000 now feels like a high watermark for the time, with some high quality dance and pop #1s, and not too much cheese. Now though, we’ve reverted back to 1998-99 standard, when Vengaboys, B*Witched, Eiffel 65 and the like ruled the day.

Having said all this, our next chart-topper is both classy and era-defining, blowing all this novelty nonsense out of the water…

A low-res version of the video:

Better quality version (audio-wise I mean, the song’s still terrible…):