The fifties had rock and roll, the sixties had beat bands and psychedelia. The seventies had glam, disco, and punk, while the eighties had new wave and new romantics. The nineties had hip-hop and Britpop, not to mention dance. The 2000s have… What do the 2000s have? In fact, what musical movements of any sort does the 21st century have…?
Pure Shores, by All Saints (their 4th of five #1s)
2 weeks, from 20th February – 5th March 2000
The new millennium provides an interesting dividing line, after which the Pop River reaches its delta, loses momentum, and splits into lots of little tributaries. It’s all to do with something called ‘the internet’, I think, taking power away from record companies and radio stations, and letting people discover all the music they could ever have dreamed of at the whir of a dial-up modem and the click of a mouse. The death of the monoculture, and all that. (Which isn’t to suggest that pop music’s journey had been relentlessly forward-moving over the first fifty years of the singles chart. Glam owed a debt to rock ‘n’ roll, Britpop owed a debt to the sixties, and so on …)
Anyway. That’s my long-winded way of getting around to saying that if the 21st century has a musical movement, I’d argue that it’s not so much a sound as a gender. Women. Female pop stars. Britney, Beyoncé, Gaga and Swift, to scratch but the tip of the iceberg. (And again, this is not to suggest that Connie Francis, Dusty Springfield, Diana Ross and Madonna were all figments of the 20th century imagination. Just indulge me…)
The dominance of the female pop star also meant – especially in the case of Britain in the 2000s – girl groups. In a few years I’ll be going wild for the cutting-edge pop of Sugababes and Girls Aloud, who even the likes of the NME will be rushing to anoint as the new avant-garde. All of which starts here, with the return of All Saints.
Phew. Having almost used up my regular wordcount with that intro, I’d better crack right into the song. ‘Pure Shores’ is described as ‘dream pop’, and it is definitely a step away from the group’s R&B-focused 1998 hits. The verses are laid-back, ambient, with a thrumming bass and lots of shimmering effects. We take detours between the verses for some whale calls and echoey backing vocals. It’s a pop song with the confidence to take its time, and to take us to some odd places. It was produced by electronic pioneer William Orbit, who is most famous perhaps for his work with Madonna around the same time, and who also worked with Blur, Prince, and U2.
But it is still a pop song, and the success of such things hinge on choruses. ‘Pure Shores’, for all its unusual soundscaping, remembers to click things into gear for a memorable I’m movin’, I’m comin’, Can you hear what I hear… Perhaps I’m of just the right age, but there are few choruses that transport me to a particular place and time like this one. It’s calling you my dear, Out of reach… The best bit of the song, though, is the hard-edged middle-eight, all industrial synths, and the following key change to take us home.
‘Pure Shores’ was written to order for the Leonardo Di Caprio movie ‘The Beach’, hence the Take me to my beach… line (the title doesn’t appear in the lyrics but certainly fits in with the film’s theme). Shaznay Lewis wrote most of the lyrics on a transatlantic flight, which is impressive, and not something many girl group members would be capable of doing, adding another layer of respectability to this tune.
Having said all that, and as good as ‘Pure Shores’ is, I think All Saints’ final chart-topper is even better. Both tracks, bookending the year 2000, set the tone for what pop music, specifically pop music fronted by women, could achieve in the years to come…
The UK Number Ones Blog 