Of all Madonna’s thirteen number ones, ‘Frozen’ – her first in almost eight years – has to be the strangest…

Frozen, by Madonna (her 8^th of thirteen #1s)

1 week, from 1^st – 8^th March 1998

It’s her longest for a start, and probably the least accessible. There’s no instant hook, as with ‘Into the Groove’, and no controversial gimmicks, as with ‘Like a Prayer’. Instead there’s a shimmering, undulating electronic beat, beefed up at intervals by strange, reverberating sound effects and drum fills. And there are the strings that add an air of grandiosity to the song, especially when they come to the fore midway through, like an ‘Arabian Nights’ film score. A Rolling Stone reviewer at the time described it as “arctic melancholy”, and I think that’s perfect.

Interestingly for Madonna, the lyrics are the least noticeable thing about ‘Frozen’. They seem to be about a lover who is closed off: You only see what your eyes want to see, How can life be what you want it to be, You’re frozen, When your heart’s not open… Or perhaps it’s more religious, with Madonna, who had begun taking an interest in Eastern spiritualism, singing as a sort of high priestess. The video would bear this interpretation out, Madge floating above a desert, all in black, as a sort of nun-slash-witch, before turning into a flock of crows, and then a large dog.

In fact, despite me claiming that this isn’t one of her gimmicky chart-toppers, the first thing that springs to mind when I think of ‘Frozen’ is Madonna – famously blonde for most of the past fifteen years – now with long jet-black hair. Always one for the visuals… The second thing I remember about this record is hearing it almost as often as ‘My Heart Will Go On’ at the pool bar in Lanzarote during my spring holiday that year.

And the fact that it was on such heavy rotation at the time perhaps proves that this isn’t as inaccessible as I suggested. In truth, there are just as many hooks here as in Madonna’s poppier numbers, they’re just buried in the trip-hop beats, and stretched out over six minutes. Of 1998’s seven number ones so far, three have now run on beyond five minutes – ‘Never Ever’, ‘All Around the World’, and this – while Celine Dion wasn’t far behind (and that one certainly feels longer than five minutes…)

Although this was her first number one since ‘Vogue’, Madonna hadn’t ever been away from the top of the charts. In fact, she’d casually racked up a further seventeen (!) Top 10 hits between ‘Vogue’ and now. At the same time, ‘Frozen’ was the lead single from her first studio album in four years, following a few years of compilations and soundtracks.

Undoubtedly then, we can class this is one of Madge’s famous re-inventions. She wasn’t just following current trends with William Orbit on production duty, she was setting them. Fifteen years is a lifetime for a female pop star, and this was a statement release, one that announced the Queen of Pop wasn’t going anywhere. ‘Frozen’ was an interesting choice for the lead-single though, especially considering that follow-up ‘Ray of Light’ is the much better remembered hit, but it makes for an interesting detour in Madonna’s chart history. This is her second and final ‘90s #1, making it by far her least successful chart-topping decade. However, she has five more ‘00s #1s to come, all perhaps owing a debt to how successfully she updated her sound here.