Oh Lordy, here we go…

(Everything I Do) I Do It for You, by Bryan Adams (his 1^st of two #1s)

16 weeks, from 7^th July – 27^th October 1991

The 1980s gets the rep as the era of the power-ballad, when big drums and even bigger hair stalked the pop landscape. And yes, the ‘80s gave us ‘Total Eclipse of the Heart’, ‘Take My Breath Away’, ‘The Power of Love’… All gigantic anthems. All of them, to me at least, pretty good. But the 1990s was when power ballads really started to bulk up, to hit the gym, to mutate, Jurassic World-style, into the beast that stands before us now…

Everything about this record is colossal. The slow-build intro, the strained vocals, the sentiment, the production… Nothing is subtle, nothing left to chance. The title, even, tells you exactly what sort of song this will be before you even press play. The listener is not required to think; they merely have to submit to its awesome power. I bet very few of the couples who’ve chosen this as a first dance at their wedding actually like the song; they’ve just been bludgeoned into submission, a sort of musical Stockholm syndrome.

I could pick any line from ‘(Everything I Do…)’ and bask in its cliched stupidity. It’s all the sort of the stuff even a lovestruck fourteen-year-old would think was too overwrought. Take me as I am, Take my life, I would give it all, I would sacrifice… Bryan Adams growls. I get that we live nowadays in a more cynical age, but did anyone actually take this seriously at the time?

Well, probably. Because a record this overblown couldn’t just have a couple of weeks at #1. Not even a couple of months would suffice. No, ‘(Everything I Do) I Do It for You’ needed sixteen long weeks at the top to get its message across. It famously holds the record for the most consecutive weeks at number one (though not the most weeks in total: Frankie Laine’s ‘I Believe’ racked up eighteen over three different runs in 1953). And the UK wasn’t alone in suffering through a summer (and autumn) of Adams. It was #1 for seven weeks in the US, nine in his homeland of Canada, eleven in Australia, and twelve in Sweden.

But there’s a reason why this record, despite its success, has been semi-forgotten, and earlier power ballads by Bonnie Tyler and co remain well-loved. ‘(Everything I Do)…’ just isn’t fun. There’s nothing here that isn’t full-on, one-hundred percent sincerity. And for a power ballad to truly work, you need to feel that the singer is aware, on some level, that what they’re singing is ridiculous. And yet here’s this behemoth, with all the charm of a constipated brontosaurus. Adams isn’t an insufferable guy – he’s recorded plenty of fun, upbeat songs – but this one…? It’s way too earnest.

It’s also probably an indicator of where we are, in pop music terms. The fun of glam metal has fizzled out, and grunge hasn’t quite broken through yet. (Symbolically, ‘Nevermind’ was released right in the middle of this record’s long, long run at the top…) Glam metal hadn’t made much impact at the top of the British charts (neither would grunge for that matter), but it did mean that guitars slowly returned to the mainstream and allowed huge hit singles like this. (Compare this with a power-ballad from the mid-eighties, and it’s much more ‘rock’.)

This single was of course from the soundtrack to ‘Robin Hood: Prince of Thieves’, the ginormous box-office hit of that summer. Chart-toppers from movie soundtracks have been around since the dawn of the charts, but it does feel as if they are taking over in the early nineties. Of the last five #1s, all have been from soundtracks (if we count stage shows as well as films). And this won’t be the last theme song to make it to double-figures at the top of the charts. We’ve got plenty more of these mutant power-ballads to come soon… Brace yourselves.

(For some reason, the single-edit version of the video to ‘(Everything I Do)…’ seems to have been erased from history in favour of the six and a half minute album version.)