727. ‘Boombastic’, by Shaggy

In our last post, Michael Jackson was putting his syrupy, slightly sticky moves on us with ‘You Are Not Alone’. It didn’t work for me, personally. What I wanted was, it turns out, a boombastic, romantic, fantastic lover…

Boombastic, by Shaggy (his 2nd of four #1s)

1 week, from 17th – 24th September 1995

And for that we need… Mr Lover-Lover himself. Like his first number one ‘Oh Carolina’, this is rough and ready dancehall, a simple, grinding beat over which Shaggy explains exactly why he is such a superb lover. I have no idea what makes that two-note, clanking metal riff which, alongside a plonking piano, makes the skeleton of this song, but I love it.

Thanks to that riff, this is a fabulously filthy and fun record. You can almost feel the sweat dripping down the walls of whatever basement club it’s being played in. And yet, compared to The Outhere Brothers moronically offensive output, ‘Boombastic’ is all perfectly PG. Some talk of tickling foot-bottoms and sexual physique is as steamy as it gets, while lines like You are the bun and me are the cheese… are actually quite sweet. Meanwhile, for years, I thought Shaggy was being self-deprecating in calling himself ‘semi-fantastic’. Though of course, he’s actually rapping in Jamaican patois: She call me Mr Boombastic, Say me fantastic…

That patois is one of the main attractions here. The way Shaggy rolls every line around in his throat, from gruff growls to choirboy high notes, like a cat toying with its prey, is wonderful. As with ‘Oh Carolina’, there are times when I genuinely have no clue what he’s on about, but it doesn’t matter. The grinding beat means you get the gist.

I’ll show my age and call this Shaggy’s signature song. Of course, he has a much bigger, globe-conquering, hit to come; but ‘Boombastic’ seemed to be everywhere at the time. It managed to appeal to nine-year-old me as well as a much more sophisticated audience, because it’s got just enough of a novelty element to it. Who wouldn’t, at any age, want to call themselves ‘Mr Boombastic’? I had no idea what ‘Boombastic’ meant – I still don’t and, if we’re being honest, does anyone? – but it matters not.

What I didn’t realise was that ‘Boombastic’ was yet another song boosted to #1 by a Levi’s Jeans commercial. I make that five Levi’s-adjacent chart-toppers, off the top of my head, making it a genre in its own right. Also helping was the fact that Shaggy had had a big hit earlier in the year with a cover of Mungo Jerry’s ‘In the Summertime’. It couldn’t be further from the supposedly era-defining Britpop sound, but I am always here for some Shaggy – one of the oddest, and yet fun-est, pop stars of the age.

700. ‘Twist and Shout’, by Chaka Demus & Pliers with Jack Radics & Taxi Gang

The 700th UK number one single. My word, haven’t we come far! Not only that, it’s the first #1 of 1994 – officially the mid-90s. Bring. It. On!

Twist and Shout, by Chaka Demus & Pliers with Jack Radics & Taxi Gang (their 1st and only #1s)

2 weeks, from 2nd – 16th January 1994

And it’s pretty fitting that this landmark chart-topper is a reggae song. For all the dance tunes, boyband pop, and the Britpop hits yet to come, I’ve already made the argument that reggae was the sound of 1993-5. And what I like about this, as with Shaggy’s ‘Oh Carolina’, is that it’s pretty uncompromising reggae. This isn’t dub, as heard recently from Ace of Base or UB40; it’s a proper sweaty dancehall track.

‘Twist and Shout’ is a fairly well known tune, mostly in the frantic version the Beatles’ released on their debut album, featuring a famous vocal performance from John Lennon. And so you could be forgiven for wondering if we really needed a reggae version. We definitely do, though. As with all the best cover versions, Chaka Demus and Pliers (a Jamaican DJ and singer) turn it into a completely different song.

The bare bones are still there: the chorus and, most importantly, the ascending aaahs that lead us to it. But beyond that there’s lots of toasting and rapping that neither Lennon, nor the Isley Brothers (who first had a hit with ‘Twist and Shout’ in 1962), could have imagined. Get up and move your body… One time… Pliers sings… Ooh man you drivin’ me crazy… The purists may have frowned, but I think it’s charming, and a lot of fun.

You couldn’t have picked a less likely time of year for this to be a hit, with it reaching the top the day after New Year’s. But we all need a bit of tropical escapism, don’t we, especially in a miserable British January? Plus, Chaka Demus & Pliers had already made the Top 5 twice in 1993 (tease me, tease me… till I lose control…) and this cemented them as Britain’s favourite reggae act.

For the recording, they roped in Jack Radics, who I believe is the gruffer voice you hear on the chorus, and Taxi Gang, a rhythm section associated with Jamaican music legends Sly & Robbie. This gives the song’s credits a very modern look, with four different artists attributed (I think this might have been a record at the time). It was Chaka Demus and Plier’s last big hit in the UK, though they would carry on until 1997, and still get together every now and again.

Every time we reach a century of #1s, it’s always good to take stock. Do they tell us anything about the styles of the time…? Well, in this case, yes. Reggae was enjoying a big resurgence in the charts. It’s certainly more relevant than the 500th #1 (Eurovision cheese from Nicole), or the 400th (Julie Covington’s ‘Don’t Cry for Me Argentina’). The most ‘of its time’, though, remains the 200th: the Beatles’ ‘Help’.

686. ‘Oh Carolina’, by Shaggy

There’s so much to unpack with this next number one… How did this unknown Jamaican, who growls and slurs his way through his breakthrough smash, go on to become one of the longer-lasting hitmakers of the decade? Why did this summery smash, that sounds like its coming to you live from a beach bar in Montego Bay, make #1 in March? And just why is reggae the chart genre that refuses to die…?

Oh Carolina, by Shaggy (his 1st of four #1s)

2 weeks, from 14th – 28th March 1993

Let’s address that last question first. For this is the purest reggae, not the pop version of UB40, or the watered down offering of Boris Gardner. It’s ragga, its dancehall; it’s rough and grimy, so much so that you almost have to wipe the sweat from the stereo after playing it. It’s a cover of an old ska song from the early sixties, by the Folkes Brothers, the opening riff of which is sampled on Shaggy’s version, giving this a folksy, distinctive edge, a world away from the polished beats of the 1990s. This doesn’t in any way answer why reggae keeps coming back to the top of the charts – other than the fact it is impossible not to dance to songs like this – but we’re entering what is perhaps the most reggae-heavy period in chart history, between 1993 and the middle of the decade.

Once the main rhythm, and the up to date production rolls in, the song still doesn’t lose its edge. And that’s mostly thanks to Shaggy’s gruff toasting. I have no idea what he’s saying, but it all sounds pretty filthy… I believe Carolina moves her body just like a squirrel, can jump and prance… And at one point I think Shaggy claims to love how she shag… (I could just Google the lyrics, but I have no desire to prove myself wrong.)

As to why it made #1 months ahead of schedule? Well aside from a need for some escapism from a misty, miserable March, it was included on the soundtrack to the movie ‘Sliver’, starring Sharon Stone (15% on Rotten Tomatoes). Whether that helped or not I don’t know, but if it did I’m glad. This is a rough and ready song, with a wonderfully raw feel. It’s certainly Shaggy’s forgotten chart-topper, but it’s probably his most credible.

Which brings us on to the very first question I posed. ‘Oh Carolina’ has one-hit wonder written all over it, and yet… I can’t adequately explain the subsequent career of Shaggy (AKA Mr Boombastic, AKA Mr Lover-Lover), even though I lived through it. He’s somehow cool – he is an ex-Marine after all – and yet completely ludicrous. By the time of his turn-of-the-century, biggest hit (you know, the one about ‘banging on the bathroom floor’) he was basically a cartoon character. He duetted with Ali G, for Pete’s sake!

Anyway, we can address all this in good time. For now, let’s enjoy his first chart-topper, in all its raunchy, mumbling glory. (I think it helps to enjoy Shaggy when you don’t understand what he’s saying…) And, for the third chart-topper in a row, I have specific memory attached to this record. A primary school friend had a (highly unrequited) crush on a girl called Caroline. Cut to our Primary 4 disco, where we requested this song on his behalf, made sure the DJ announced who it was for, and an entertaining meltdown ensued…