Up next, a quirky little number one. An indie-pop tune about classic Indian movies, by a band who had never previously been higher than #60 in the charts…
Brimful of Asha, by Cornershop (their 1st and only #1)
1 week, from 22nd February – 1st March 1998
‘Brimful of Asha’ had originally been released in 1997, in a more pedestrian, lo-fi version. It’s nice – a different angle on British rock in the late-Britpop years – but it needed a sprinkling of stardust to turn it into a hit. Enter Norman Cook, AKA Fatboy Slim. This is already Cook’s third chart-topping persona, following a spot as a member of the Housemartins in 1986, and with Beats International in 1990.
Compared to some of the other big dance acts of the time – think Prodigy or the Chemical Brothers – Cook’s work as Fatboy Slim has a much poppier, more accessible style. The production on this record – the chunky drum fills, the loops – is very late nineties. But it probably sounds ‘very late nineties’ because Fatboy Slim was one of the defining sounds of that era. ‘Brimful of Asha’ was the launchpad for him to enjoy several years of hits.
And while it does sound rooted in the late-90s, ‘Brimful of Asha’ also has nods back to the sixties in the guitar line, and the fact that Cook added a sample from ‘Mary, Mary’, by the Monkees. The ‘Asha’ in the title refers to Asha Bosle, a famous soundtrack singer and one of the most influential names in Bollywood. And of course there’s the famous hook: Everybody needs a bosom for a pillow, Everybody needs a bosom… It all comes together to create an intoxicatingly catchy song.
Cornershop were from Wolverhampton, and had been ploughing an alt-indie furrow since 1991. Their references to Indian cinema came from founders and brothers Tjinder and Avtar Singh (though Avtar had left in 1995), and the band’s name is a tongue-in-cheek reference to the stereotypical line of work that Indian immigrants tended to take up in the UK. It’s actually quite a big cultural moment, this: British Indians topping the charts with a song celebrating their ancestral country. It’s also a surprisingly early nostalgic tribute to vinyl records (Brimful of Asha on the ’45…) just after the format had been largely killed off, and before hipsters rediscovered it.
Sadly, Cornershop would struggle for hits when Norman Cook wasn’t involved. The follow-up, ‘Sleep on the Left Side’, made #23, and their last Top 100 appearance came in 2004. They remain active, though, both recording and touring. Norman Cook, meanwhile, went from strength to strength after this. In the months following ‘Brimful of Asha’s success, he had his first hit as Fatboy Slim with ‘The Rockafeller Skank’, setting him up for several years of solo success. I have a feeling that his poppy, Big Beat style might have been looked down upon in more fashionable dance circles, but he was always undeniably catchy. And he’ll be back along with his own solo #1 very soon!
The 1997 original:
The Norman Cook Remix:
The UK Number Ones Blog 