279. ‘Sugar, Sugar’, by The Archies

The second last #1 of the 1960s brings up one of its biggest hits. Eight whole weeks at the top, tying with Elvis’s ‘It’s Now or Never’ (1960) and The Shadows’ ‘Wonderful Land’(1962) for the honour of longest-running chart-topper of the decade. And when you hear the chorus, you begin to understand why…

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Sugar, Sugar, by The Archies (their 1st and only #1)

8 weeks, from 19th October – 14th December 1969

Sugar – do-do-do-do-do-do… Awww honey, honey – do-do-do-do-do-do… You are my candy girl… And you got me wanting you… It’s a chorus that everyone can sing, imprinted on our collective consciousness. In fact, to call it a ‘chorus’ isn’t very accurate – it is pretty much the entire song. As a record, it is undeniably catchy…

But then so are crabs. To be honest – ‘Sugar, Sugar’ is annoying, it’s simplistic, it’s basic… It’s bubble gum, and then some. Candy floss, sherbet and a huge dose of saccharine for good measure. I just can’t believe the loveliness of loving you… I just can’t believe the wonder of this feeling too… After a couple of listens you start to get a sugar-headache.

It’s one of pop music’s great clichés – love as candy. We’ve already had ‘Sweets for My Sweet’ at #1, and there will be more to come. ‘Candy Girl’, ‘Sweet Like Chocolate’, ‘Sugar Baby Love’… You can make quite the list… ‘Pour Some Sugar On Me’ (a classic, I won’t deny), ‘Brown Sugar’ (a filthy Stones’ take on the theme.) You catch my drift…

There are glimmers of hope here: the low-key verses contrast nicely with the all-out bubble gum of the chorus. And the ‘ad-libs’ towards the end are fun. Pour a little sugar on me honey… Aw yeah… (maybe a young Def Leppard were listening.) All in all though, and I say this as someone who loves pop music, ‘Sugar, Sugar’ is a bit much. I’m glad when it’s over.

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Adding to the sickly effect is the fact that The Archies were a cartoon band, plus a dog, that featured in their own TV variety show, ‘The Archie Show’. To me, they look like the ‘cast’ of ‘Scooby-Doo’ went and formed a band. Their records were recorded by session musicians, several of whom quit when they didn’t get any royalties from their hits. Despite the fact that just two weeks ago we had simulated orgasms at #1, I’d have to say that ‘Sugar, Sugar’ is the more offensive record.

In fact, this is perhaps the icing on the cake for the cynical second half of 1969. We’ve had horrifying visions of an apocalyptic future, and now an equally pessimistic vision of the future of pop music. We’ve had a pre-manufactured band from a TV show at #1 already, but it feels very unfair to compare The Monkees to this… They were real musicians who quickly broke away from their confines. Here you can’t help picturing a cynical record executive laughing and chucking wads of dollar bills in the air… “Who needs real people? Who needs real instruments? It’s mine! All mine!”

Or maybe that’s too much. We’ve had so much amazing music hit number one over the past decade, so perhaps we can cut this record some slack. It what it is, and what it is is fine in small doses. Assembly-line bubblegum is here to stay, and we’ll have to get used to it as we delve into the 1970s…

https://www.youtube.com/watch?v=h9nE2spOw_o

271. ‘Dizzy’, by Tommy Roe

Into the next thirty #1s, with perhaps the most ‘sixties’ sounding chart-topper that we’ve come across yet. It’s pure swinging-sixties montage music, a pop song that you would use in between scenes in an Austin Powers movie. You can see swirling lava-lamp colours, and mini-skirted girls jiving. Yeah baby!

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Dizzy, by Tommy Roe (his 1st and only #1)

1 week, from 4th – 11th June 1969

It’s a song that just about manages to stay on the right side of ‘cool’, rather than ‘cheesy.’ And considering that this is a song that uses terms like ‘fellas’ and ‘sweet pet’ in its lyrics, that’s a pretty impressive feat. It’s catchy, that’s for sure, and the drums are real swingin’. The strings too, have a kind of tongue-in-cheek drama to them. Plus, I keep losing count of how many key changes are crammed into its three minute run-time.

The title itself is also very sixties. ‘Dizzy’, because he’s in love, man. You’re makin’ me dizzy, My head is spinnin’, Like a whirlpool it never ends… I’d say it’s a chorus that’s entered the common tongue – though whether that’s down to this original or the comedy version that will take it back to the top of the charts in twenty years’ time I don’t know.

I prefer the pre-chorus, though – one that builds up an irresistible head of steam: Girl you’ve got control of me, Cos I’m so dizzy I can’t see, I need to call a doctor for some help… I like it. A nice palate-cleanser of a disc. A short, sweet blast of late-sixties goodness.

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Tommy Roe’s story is quite interesting. ‘Dizzy’ was a huge comeback for a singer who had failed to have a chart hit of any kind in the UK since 1962-63, when he had had big success with the Buddy Holly influenced ‘Sheila’ – a US #1. Considering the massive changes in popular music that have happened in the past seven years, this was a pretty impressive feat. Not that the comeback lasted very long… One #24 follow-up single and that was that.

Still, it might go some way to explaining the winning combination of bubble-gum and mild psychedelica that makes ‘Dizzy’ such a funky pop tune. One foot in the past, one very much in the present. Tommy Roe continued to record and tour throughout the seventies and eighties, before announcing his retirement officially in 2018, aged seventy-five.