What is this fantasy world, in which a fifty-two year old woman can score the biggest hit of her career, well over thirty years into it..?

Believe, by Cher (her 4^th and final #1)

7 weeks, from 25^th October – 13^th December 1998

Well the autumn of 1998 was no fantasy. Was it the novelty factor? Was it the autotune? Or was it just the fact that ‘Believe’ is a simply great pop song? Yes, yes, and yes; but I also think that it’s the contrast between the low-key, melancholy verses, with lines like No matter how hard I try, You keep pushing me aside… And the soaring, positive chorus. Do you believe in life after love…? Well, do you?

It’s also a modern sounding pop song, with all the late nineties flourishes, sound effects and, yes, a version of that synthesised drum beat. Quite a departure from the MOR rock that Cher had been recording for much of the ‘80s and ‘90s; sounding like it could have been recorded by one of the much younger poppettes of the day.

But we do have to address the Auto-Tuned elephant in the room. ‘Believe’ is often credited with introducing the world to the tool, which had been invented just one year before. But it’s use here is gimmicky, and fun. Nobody doubts that Cher can sing, and the way she belts the middle-eight out here, all natural, leave us in no doubt. Other, less vocally capable, singers’ use of Auto-Tune is a subject we can save for another day…

‘Believe’ truly was a behemoth of a song. Seven weeks at number one in the late-nineties was a huge achievement, a run that will not be matched again until 2005. In some ways we could see it as the last of the 1990’s ‘event’ singles, songs that went beyond the chart and entered the lives of the general public, like Bryan Adams, Whitney Houston, Wet Wet Wet, and Elton John before. I certainly remember it being everywhere in the school playground that autumn, and it remains the biggest-selling single of all time by a solo female.

I wrote earlier about the novelty factor of having an old(er) pop star like Cher at number one, but the truth is that this was her third chart-topper of the decade, after ‘The Shoop Shoop Song’ and ‘Love Can Build a Bridge’. The ‘90s is by far her most successful chart era, after her initial ‘60s successes and a fairly barren twenty years in between. So perhaps it’s not too much of a surprise that she was capable of pulling a hit like this out of the bag in her fifties.

Since ‘Believe’ Cher hasn’t managed too many more hits, but she reached #18 last year – aged seventy-seven! – with her festive ‘DJ Play a Christmas Song’. She will probably outlive us all. An interesting footnote here is that the week in which ‘Believe’ made #1 – the final week in October – the Top 5 of the singles chart was famously superannuated. George Michael was #2 with ‘Outside’, U2 were at #3, and a recently reformed Culture Club sat at #4.